Dimensions in reports

The name of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel.

A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID(identifier), Type(what source the data came from), and Cost (cost to use the list) are available as dimensions.

The audience lists that are used for audience list targeting.

How the data was measured. Possible values include:

• Measured - The data for the metric was directly measured by client code that either Google controls or with which Google has intimate familiarity, or it uses OMID data from client code that was certified by Google or IAB Tech Lab.
• Provided - The data for the metric was measured on the client by a third party who then provides the data to Google over a server-to-server integration, or it uses OMID data from client code that was not certified by Google or IAB Tech Lab.
• Inferred - The data for the metric was inferred using sound judgment, however it was not directly measured on the client. The inferred metric may originate from Google or a third party.

Refreshed Ad shows if a new ad loaded into a slot which previously held a different ad. Return values include:

Refreshed: Returned when an ad is loaded in a slot previously held by a different ad.

Unknown: Returned either when we don't know or the publisher didn't share information in the tag.

The brand of mobile device, such "Acer", "Amazon", "Apple", and so on. Note that the YouTube and partners line items return "Unknown" as they aren't compatible with the device make.

The brand and model of mobile device, such "Amazon Kindle Fire", "Apple iPhone", "Samsung Galaxy" and so on. Note that the YouTube and partners line items return "Unknown" as they aren't compatible with the device model.

The name of an operating system.

Each hour of the day, represented by 1 to 24. For Campaign Manager 360 users, the time is based on Campaign Manager 360 reporting timezone settings. Otherwise, this time is based on Display & Video 360 advertiser settings. Use this data to find a time of day that performs better. Assign dayparting to a line item, and bid up during this time.

Indicates whether or not an impression was purchased using modeled frequency management. Impressions labeled as "probabilistic" are impressions that were bought using modeled frequency management.

The ad buyer's and ad seller's commitment to the inventory. For example, guaranteed or non-guaranteed.

The inventory delivery method. For example: programmatic, tag, etc.

The rate type of the inventory. For example: auction or fixed price.

An external identifier entered in the Basic Details section of a given advertiser,  insertion order, line item, or creative.

The source of the inventory. For example: public or private.

The maximum duration of a video creative.

The type of event that initiated video playback, or "unspecified" if the event is unknown. 

Possible autoplay values include:

• Page load with sound on
• Page load with sound off by default
• Mouse-over with sound on
• Entering viewport with sound on
• Entering viewport with sound off by default

Possible click to play values include:

• Click with sound on

Publishers must include the dc_vpm parameter in placement tags for data to populate in this dimension.

Identifies where an ad was located in relation to other content. Values include in-article, in-banner, in-feed, interstitial, unknown, pre-roll, mid-roll, and post-roll.

Indicates whether or not the inventory was publicly available or sold through a private/direct deal.

For high-density images, the served pixel density relative to the creative dimension. This is calculated as  Pixel size served  /  Creative pixel size .

Some sample values include:

• 1 = The dimension set on the creative was served. For non-HD creatives, the value of this dimension will always be 1.
• 2 = An image that's twice as dense as the size of the creative was served. For example, if you set the creative’s dimensions to 300 x 250, DDM served 600 x 500.

The amount of time between a visitor's last impression or click, and their conversion.

For video ads, indicates if videos are skippable or not.

A publisher’s site or app where your ads served, such as example.com. More specific parts of the site, such as example.com/sports or example.com/news, are publisher property sections.

The ID of the publisher property.

The specific section of a publisher’s site or app where your ads served, such as example.com/sports. The main site or app, such as example.com, is the publisher property.

The ID of the publisher property section.

The day on which the budget segment starts.

The day on which the budget segment starts.

The name given to the budget segment.

The budget type, either impressions or currency, for the current segment.

The budget assigned to the line item.

The date on which the line item will be eligible to start serving.

The percent of the assigned budget that is expected to be spent in the budget segment.

The percentage of the assigned line item budget that is expected to be spent.

The budget amount set for the budget segment.

The goal type chosen for the insertion order.

The goal value chosen for the insertion order.

Indicates if traffic was organic or purchased. Possible values include:

• Organic: Traffic from direct URL entry, site search, or app download (not purchased).
• Purchased: Traffic redirected from properties other than owned (acquired or other incentivized activity).
• Undefined: Value wasn't set or couldn't be captured.

The type of bid strategy used to purchase media, such as fixed bidding, maximize clicks, etc. Note that the values for line items using the "Meet or beat CPC goal" bid strategy, YouTube line items, and archived line items will be "unknown".

The ID of a seller’s site or app where your ads appear. This ID is typically received in a bid request and specific to an exchange.

Pair the Rejection Reasondimension with the Targeted Impressionsmetric to show the number of targeted impressions lost for a given reason.

Whether or not the video impression came from a continuous play environment. Possible values include "continuous", "not continuous", and "not set" (when continuous play information couldn't be determined). 

The parental status of your audience. For example: Parent, Not a parent, or Unknown.

The file formats for video creatives, including "MP4", "OGG", "WMV", "3GPP", "WEBM", "HTML5" (corresponds to MP4 and WEBM), and "HTML5 VPAID".

A YouTube channel. If you group by YouTube channel in the YouTube Inventory Availability Report , you'll see the channel ID in your report.

A YouTube video. If you group by YouTube video in the YouTube Inventory Availability Report , you'll see the video ID in your report.

The number of eligible cookies on a given first-party audience list . Must be greater than 1000 to display data.

The number of eligible cookies on a given third-party / interest based audience list . Must be greater than 1000 to display data.

Names of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly.

The ID of a specific geographic region.

The postal code to identify a geographic location. Note that the value for YouTube line items will be "unknown".

The name or list of your data segment

The type of audience targeting. This includes:

• Remarketing list
• Custom affinity
• Detailed Demographics
• Life Events
• Interest

Where a customer completed a conversion, such as a website, mobile app, or store visit.

The name of the specific Floodlight activity that recorded a conversion.

The physical storefront(s) used in an asset.

The status of a location asset in Display & Video 360.

The type of asset, either location asset or affiliate location asset.

The household income demographic you’re targeting.

All locations where your ads can appear based on targeting settings. A placement can be a website, webpage, mobile app, video content, or an individual ad unit.

The URL of a YouTube channel where your ads can appear.

The placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting.

The name of a specific YouTube ad.

The name of the YouTube ad group. Ad groups contain one or more ads.

The ID of the YouTube ad group. Ad groups contain one or more ads.

The ID of a specific YouTube ad.

The length (in milliseconds) of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video’s ID in the generated report.

The name of a YouTube video you've used as an ad in a YouTube & partners line item. If you group by YouTube ad video in the YouTube report, you'll also see columns for the video's ID and duration in the generated report.

The ID of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video duration in the generated report.

The name of a YouTube channel where your ads can appear.

The type of click. Includes Website, Headline, End cap, Cards, Lead form, Get location details, Driving directions, Show nearby locations, and Sitelink.

The type of YouTube ad. Includes Audio ad, Bumper ad, Masthead ad, Non-skippable in-stream ad, Outstream ad, Responsive video ad, Skippable in-stream ad, Third party ad, Video ad, and in-feed video ad.

The format of the YouTube ad. Where multi-format ads (responsive ads) are used in your line item, this dimension can be used to break down key metrics by YouTube ad format. Includes skippable in-stream, bumper, non-skippable in-stream, in-feed, and Shorts video ads. This dimension is not available for YouTube video action campaigns.

Category of content according to brand safety. Learn more about sensitive categories .

The average location of the video player in the browser when the video ran, as reported by Verification. This dimension is the average x,y coordinate of the top left corner of the video player at the start of the video. " 0,0 " is the top left of the browser's viewport, and would be highly visible. " 1000,800 " would be close to the bottom right of the browser's viewport, depending on the screen resolution of the user viewing the ad, and is less likely to be as visible.

The resolution or size of the video player. "Small" means the dimensions of the video player is less than 400×300 (desktop), or up to 20% of screen covered (mobile). "Large" means the dimensions of the video player is 400 × 300 pixels or greater (desktop), or 20% to 90% of the screen covered (mobile). "HD" means the dimensions of the video player is 1280×720 or greater (desktop), or greater than 90% of the screen covered (mobile).

The ID of a Floodlight Activity .

The method used for counting impressions. Possible values include:

• Downloaded- Follows IAB count on download ( Digital Video Ad Measurement Guidelines 2009 ).
• Begin to render- Follows IAB begin to render ( Digital Video Ad Measurement Guidelines 2018 ).
• Displayed - An impression is counted when one or more pixels of the ad creative is visible on a device's screen.

Additional information about the source of the reporting data, to help with troubleshooting. See the measurement source dimension for more information about specific values.

Possible values with impressions and / or clicks include:

• Measured (Google measured)
• Provided (with the provider name)
• Inferred (only for impressions)

Possible values with floodlight impressions (representing the source of the floodlight call) include:

• iframe
• image
• OGT (Global site tag)
• GTM (Google Tag Manager)
• AMP (accelerated mobile pages)
• Firebase
• API (offline conversions API)
• Google Play Store
• A third party provider (the provider's name)