Date Comparisonhelps to evaluate the performance of campaigns over time and view the impact of changes. Advertisers now have another valuable tool to manage and improve the results of their search ad campaigns.
Benefits
- View performance changes at a glancefor all metrics in the scorecard, or for a single metric in the chart.
- Compare to prior period or prior year: Comparing this week to last week is just a click away in the UI, as is comparing this month to the same month last year.
- Compare custom date rangeslet you set your own date ranges.
- Download date comparison reportsto Excel for more in-depth reporting.
- Compare by percentage change or absolute changeso you can rely on the metric that is most important for your business.
- Sort and view multiple itemsto view date comparisons in columns.
- Detect trends even with day of week variationswith a chart that smartly aligns to show you the most meaningful performance comparisons.
- Work effectively over longer time periodswith automatic aggregation to weeks for ranges 3 months or longer.
Filters are only applied to the more recent date range. Search Ads 360 calculates the reporting data for the earlier date range without taking the filter into consideration.
