Inspiring Campaigns from the YouTube Works Awards

Tinder - Once Upon a Bi

Tinder broke barriers to put an often underrepresented Bi+ community at the center of their YouTube-first campaign with reimagined fairytales.

KAYAK - Search One and Done

In a time where uncertainty was the only certainty, KAYAK used the momentum of YouTube on CTV and a bit of comedy to get consumers traveling again.

M&M’s - M&M’s Message

M&Ms drove double-digit sales growth by using YouTube’s dynamic creative tools and top cultural moments to connect with impulse shoppers throughout the year.

Dove - Toxic Influence

The Dove Self Esteem Project mission continues on YouTube in a campaign that shows moms the impact harmful beauty standards has on self-esteem, and the critical role they can play to change it.

Rappi es un hit - Rappi

BlendJet - Oddly Satisfying ASMR Blends

BlendJet showed how to maximize reach and drive conversions with minimal budget in a clever campaign that leans into top YouTube trends.

Benjamin Moore - 3500 Colors

When businesses reopened and consumer interest in home improvements waned, Benjamin Moore leaned into YouTube to reach consumers in seven priority regions and drive sales at their local retailers.

Intuit Mailchimp - Won’t Leave You Guessing

Mailchimp reinforced its leadership position in this creative, multichannel campaign that showcased their most-advanced email marketing solutions to small business owners.

Claritin – Claritin DiversiTree Project

Claritin engaged Millennials and Gen Z by tackling pollen allergies uniquely: planting female trees, blending purpose with action to drive impact.

In collaboration with Bayer, Energy BBDO

Awards: Brands as Creators

Booking.com – Booking is Half the Fun

Booking.com used a musical ad to turn stressful travel booking into joy, captivating U.S. audiences and boosting its presence on YouTube.

In collaboration with Mindshare US, Zulu Alpha Kilo NY

Awards: “Big Screen, Big Results”, Multiformat Storytelling

St. Jude - The Game Theory $1,000,000 challenge for St. Jude!

St. Jude created a YouTube-first campaign to reimagine the TV telethon experience for the digital age and help raise critical funds that beat goals.

Oklahoma Tourism and Recreation Department - RoadTripOK

Oklahoma Tourism used YouTube to get travelers back on the road again with a new video series that drove massive ROI.

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Grabfood Grab, Spa-hakuhodo, Saatchi

CNY Mega Sale 2022

Pizza Hut Malaysia

So Light, So Tasty

Good Choice

2022 Travel with Good Choice Brand Campaign

Tokio Marine & Nichido Fire Insurance Co., Ltd.

Monster Hunter Insurance

Japanese Red Cross Society

Red Cross “Glasses that stop you seeing anxiety”

Recruit Co., Ltd.

[Hot Pepper Beauty] - Nadal’s Dispute with His Mom -

Porozmawiajmy o PIE@#&%!$

ING, GONG, MullenLowe Media Hub, 24/7 Communication

Fanatyk. Historia Prawdziwa

OLX.pl, 23HEROES, F25

#ChhoteMeethePal

Hindustan Unilever - Pond’s, Mindshare, Ogilvy

Real people, Real stories

upGrad

Dutch Mill

Sponsor of Mom-and-Pop Shops

Krungsri First Choice

Mai Tong Ton

DBS Sparks

DBS Sparks Seasons 1-3

Pocari Sweat ion water, Otsuka Pharmaceutical (H.K.) Ltd. , Fevaworks Solutions (Hong Kong) Limited, Mill MILK

Keep Watering - Pocari Sweat ion water (Try Once – 7 Days Challenge to Regain Physical & Mental Balance)

Cheez-It, Lo real se nota - Kellogg’s

We worked on a partnership to create an original corrido with the Tres Tristes Tigres. They would
strengthen the brand’s message as leaders in digital social channels intrinsicallylinked to music, while constantly growing as creators of digital
content.

UberEats Taiwan

UberEats can (almost) order everything

Pizza Hut

Hot Taiwan Flavor

She, un cuento de J&B’

SHE character

Nómadas

Freedom

BCA, ADA Asia, Flock Creative Agency

BCA Ramadan #TibaTibaTenang

Modori

Create a kitchen you want to stay in

Ministry of Health and Welfare of South Korea

I wish it was No Dam

Haitai

The quietest CM song in the world | Bravo cone

Daesang

The new wind of Anju, Anjuya

Maeil Diary

1% of promise | Maeil Dairy

General Incorporated Association ABJ

Thank you for your manga love

HiteJinro Co., Ltd.

Koisuru! Chamisul

Sumitomo Mitsui Card Co., Ltd.

Better Value for Students

NTT Docomo, Inc.

Speech by 1 million graduates”/”Feel that love again

Shops for Shopless

Mondelez - Cadbury Celebrations, Wavemaker, DeltaX, Ogilvy

The D Series Project

Reliance General Insurance, ^atom Network

Milo, Nestle Vietnam, Mindshare - OpenMind Vietnam, FMC, Ogilvy

Enhancing personalization with YouTube’s AI-powered solution

BCA PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia)

#TolakDenganAnggun

Corona, México Manda - Anheuser-Busch InBev

The brand promotes national pride and highlights the achievements of its citizens in the “Mexico rules” campaign

Volkswagen Taiwan

#WeNotMe

The Ranking.com

Muscle Month

Hana Bank

Hana Bank - Money Dream Campaign

Hey Dealer

Used Car Hidden History Search

HSBC One HSBC Hong Kong, PHD Hong Kong, Wunderman Thompson Hong Kong

HSBC One Millennials Rethink Wealth Campaign

Re/CASETiFY, CASETiFY

Re/CASETiFY

Dietician

Detective Ajiang & Kangren

Baemin Riders

Daily Life Campaign

Fount

I am fount, thank you

Hite Jinro

Terra Spooner Campaign

Baemin

Baemin Review Championship

Stop Kobietobójstwu!

Centrum Praw Kobiet, Dziadek do orzechów, OTO Film

Delicare

M’s Robot Warrior for Those Intimate Areas

Sompo Japan Insurance Inc.

Make your precious life secure.

Meidensha Corporation.

Electricity, become a verb

Dutch Mill Company Limited, Creative Agency: Ogilvy Thailand Media Agency: Prakit Holdings Public Company Limited

Love Your Gut

Masterbrand Knorr - Unilever

Guzii teaches us how to make a fried chicken sandwich without chicken and without frying using ingredients from the future.

Cuidar es: Para siempre - Ensueño Mexico

Ensueño softener, with more than 20 years in the market, has sought to accompany us in the care of the family’s clothing. In its search for leadership, it has designed formulas to protect clothing fabrics and quality fragrances that accompany you throughout the day to give you a feeling of freshness and care at any time.

Celcom Axiata, M&C Saatchi, Mindshare

Celebrating Raya with gratitude

CARSOME

CARSOME X Cantona: Driving Standards Forward

‘La Escalera de Cervezas 1906’

Campaign for that inmerse minority

Orix Real Estate Corporation

Can’t skip the ad anyway, so here’s a penguin story

Suntory Holdings Limited

Intense Chinese creators commercial

Mixi, Inc.

It really happened #MyMonStory

Otsuka Pharmaceutical

Club Activities, Summer 2020

Lostark

This World is Like the Springtime of Life

the Japanese Red Cross Society.

The Monsters in Our House

Oreo Bring Back 2011

Mondelez - Oreo, Leo Burnett & Wavemaker

Gang Swojaków Biedronki

Biedronka, GroupM, Wavemaker

CU

<Convenience Store Veteran> and <Convenience Store Rookie> Campaigns

Robin Hood

Storytel, Don’t Panic Production

The hacked Palion concert in Roblox -.New edition of the Town of ING game “Catch the Hacker”

ING, Game Changer, Gong, Mediahub

Five Star Chicken

The Movies That Made (From) Us

GrabPay Wallet

Dear Homosapiens

GrabFood

GrabFood Free Your Hunger

HSBC One HSBC Hong Kong, PHD Hong Kong, Wunderman Thompson Hong Kong

#TolakDenganAnggun

Mox, Mox Bank Limited, M&C Saatchi Spencer, Starcom, Digitas

Because the World is Changing

Asi se compra en México. MercadoLibre

“Mexico in the skin” shows what the more than five million Mexicans who purchase various products monthly through Mercado Libre consume, thus reinforcing its leadership in this market.

YesStyle

YesStyle x YouTube Shorts

Maxis Business

Maxis Business UsahaWIRA

Grab Malaysia

GrabFood: Tapao Je

Hotlink, Leo Burnett Malaysia (Publicis Groupe)

#BSJ Caraku, Caramu

RHB, FCB SHOUT

RHB Chinese New Year 2022: A Spark For Change

Far EasTone Telecom

Far EasTone connects every emotion with heart

Shopee Taiwan

Mother

Babitalk

Virtual Plastic Surgery Side Effect Simulation [Face the Fact]

VIVA

Dear Throw It Away

Maravíllate con los Grandes Viajes

Its the time to take a big trip

MTR - Journey Together, Mindshare Uth Creative Group The Bread Digital

Building an Emotional Connection: MTR’s 45th Anniversary Rebrands the Transit System as a Cherished Part of Hong Kong’s Community.

Standard Chartered, In Times of Need Campaign, Dentsu Hong Kong

Standard Chartered Repositions a Smart Financial Tool to Attract Younger Customers and Drive Business Growth.

McDonald’s Hong Kong, Such a Goooood Morning, SUCH HK

McDonald’s Hong Kong Drives Breakfast Sales by Linking Live Music with Emotional Relief.

Grab 10 Years | A Decade Of Impact & Appreciation

Grab Vietnam, MindshareVietnam@WPPMedia, Nomades, Little Red Ants Vietnam

Winner of Best of Vietnam, Multiformat Storytelling

Thank You From Your Future Self

MSD Vietnam/ Gardasil 9, Brancher.X Vietnam, Mullenlowe Mishra

Winner of The Big Bang

La Vie World Mental Health Day Campaign

Nestlé Waters/ La Vie, OpenMind (WPP Media), Ogilvy, BHD, BizEyes

Winner of Masters of Media
2nd Runner Up of Best of Vietnam

Conquer your New Year resolutions in 2025 with OMO

OMO, Publicis Media, UStudio, Metub, Zee, Biz-Eyes

2nd Runner Up of Brands & Creators

Grab AI Media Master | Empower Everyday Business

GrabFood, Mindshare (WPP Media), Grab Creative Studio, The Weekend

1st Runner Up of Masters of Media

The Power of Creator Story Telling

Samsung Bespoke AI Combo, Constellation Groupe

Winner of Brands & Creators

Techcombank’s Auto-Earning: Banking Reimagined

TECHCOMBANK, WPP Media, Dentsu Redder, Click

2nd Runner Up of The Big Bang

de Simyo (MASORANGE) – Fibra y Móvil Así, sí

Fibra y Móvil Así, sí generó un impacto positivo en ventas y rentabilidad gracias a la adaptación del spot de TV a formatos específicos de YouTube y una segmentación de audiencia precisa.

In collaboration with IKI Group (IKI Digital) y Dentsu Creative

PepsiCo Foods – Doritos Brandless

Con un enfoque innovador, logró captar la atención generando intriga y diferenciación de marca. Su éxito se basó en una estrategia integral en YouTube y la implementación de IA.

In collaboration with OMD y PS21

Junta de Andalucía – Frames from Andalucía

Junta de Andalucía mostró la autenticidad regional con creadores logrando un impacto positivo. La libertad creativa y la calidad en YouTube fueron clave para llegar a una audiencia masiva y auténtica.

In collaboration with Casanova y Ava Content

Multiópticas – Generación Borrosa

Generación Borrosa fue un éxito en YouTube por su innovador enfoque digital. Generó debate y conciencia sanitaria con polémica controlada y formatos variados.

In collaboration with OntopMedia

Enchanteur Luxe Violette: Sales Uplift with Iman Troye

ENCHANTEUR, PHD Media, MUTIARA HARRISON

Winner of Brands & Creators

Prosperity Burger: Winning Back Malaysia

McDonald’s Malaysia, OMD, Leo Burnett, C27

1st Runner Up of Masters of Media

Watsons #HappyBeautifulYear

Watsons Malaysia, Accenture Song, Leo Burnett

1st Runner Up of Brands & Creators

Time WiFi 7

Time, PHD Media, Fishermen Integrated, Layar Lucida

1st Runner Up of Multiformat Storytelling

Fight for Thais’ Gut

Dutchie, Prakit Holdings, Ogilvy Group Thailand, Suneta House, Positive4, Sound Space Studio

Winner of Multiformat Storytelling
1st Runner Up of Best of Thailand, The Big Bang

LINE MAN lowest price every day for all

LINE MAN, VML GROUP THAILAND, Homerun Films

2nd Runner Up of The Big Bang, Multiformat Storytelling

Minimizing Your Frustration

Roojai Online Insurance, BBDO BANGKOK, Factory01

1st Runner Up of Multiformat Storytelling

Free Fire Thailand

Garena Free Fire Thailand, HOT SAUCE CO.,LTD.

2nd Runner Up of Brands & Creators

Malaysia Airlines: Epicurean Journey to Chiang Mai

Malaysia Airlines, Trapper Media (Malaysia), Malaysia Airlines Creative Team, Reservoir World

2nd Runner Up of The Big Bang

Songkran Thai Splash

Netlix, I-DAC, VML GROUP THAILAND, GOODSTUPH Thailand

Winner of Best of Festive
2nd Runner Up of Best of Country

The Scent of Raya: A Cat’s Tale

Enchanteur & Scentify, PHD Media, Ogilvy Malaysia

Winner of The Big Bang

CelcomDigi: Celebrating Resilience & Belonging

CelcomDigi Brand - Festive, OMD, M&C Saatchi & Naga DDB

1st Runner Up of Best of Festive

Beat The Streamers World

Honda BeAT, BigEvo, Dentsu Creative

Winner of Brands & Creators
1st Runner Up of Best of Indonesia

The Luxury Ink Obsession

Yves Saint Laurent, Wavemaker (WPP Media), L’Oreal - In house

2nd Runner Up of The Big Bang

Yaris HEV in Media Maze

Toyota Yaris Cross HEV, Dentsu, Hakuhodo

Winner of Masters of Media

Ramadan Tanpa Huruf H

Pepsodent, Mindshare (WPP Media), Oliver

2nd Runner Up of Brands & Creators, Best of Festive

All Ramadan ads, all on Grab

Grab, MC Saatchi Performance, Grab Creative

1st Runner Up of Best of Festive

Coca-Cola

From the New Year’s Eve Dinner to the Chatroom: Coca-Cola’s ‘Speak Your Heart’ Chinese New Year Conversation

Uber

Uber has taxis too - Hailing a cab on Zhongxiao East Road nine times.