Google Ads scripts provide a way to programmatically control your Google Ads data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data—for one to many Google Ads accounts.
Getting started
Only entry-level familiarity with JavaScript is needed—the IDE helps with syntax highlighting, auto-complete, and previewing. All you need is a Google Ads account to start writing your first script.
New experience information
This documentation is for the new Google Ads scripts experience that has a completely rewritten backend to take advantage of new features in the Google Ads API . To get started using the new infrastructure, use the toggle at the top of your script editor.
Some advantages of the new infrastructure include:
- Support for ES6 (a more modern version of JavaScript)
- Improved performance in many cases
- Better validation during previews
- Proper campaign bidding strategy support
Feedback
If you have any feedback on Google Ads scripts, we would love to hear it! Please reach out to us on our forum .
