AI-generated Key Takeaways
-
A Goal defines the criteria a LineItem needs to satisfy to meet its delivery goal.
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The goalType field specifies the period over which a LineItem's goal should be reached, such as NONE, LIFETIME, or DAILY.
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The unitType field indicates the type of goal unit for the LineItem, including IMPRESSIONS, CLICKS, and various conversion types.
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The units field represents the number or percentage of impressions, clicks, or conversions reserved for or limited by the LineItem's goal.
Defines the criteria a LineItem needs to satisfy to meet its delivery goal.
- Namespace
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https://www.google.com/apis/ads/publisher/v202411
Field
goalType
The type of the goal for the LineItem
. It defines the period over which the goal for LineItem
should be reached.
Enumerations
-
NONE - No goal is specified for the number of ads delivered. The LineItem.lineItemType must be one of:
-
LIFETIME - There is a goal on the number of ads delivered for this line item during its entire lifetime. The LineItem.lineItemType must be one of:
-
DAILY - There is a daily goal on the number of ads delivered for this line item. The LineItem.lineItemType must be one of:
-
UNKNOWN - The value returned if the actual value is not exposed by the requested API version.
unitType
The type of the goal unit for the LineItem
.
Enumerations
-
IMPRESSIONS - The number of impressions served by creatives associated with the line
item. Line items of all LineItemType
support this
UnitType. -
CLICKS - The number of clicks reported by creatives associated with the line item. The LineItem.lineItemType must be LineItemType.STANDARD , LineItemType.BULK or LineItemType.PRICE_PRIORITY .
-
CLICK_THROUGH_CPA_CONVERSIONS - The number of click-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
-
VIEW_THROUGH_CPA_CONVERSIONS - The number of view-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
-
TOTAL_CPA_CONVERSIONS - The number of total Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
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VIEWABLE_IMPRESSIONS - The number of viewable impressions reported by creatives associated with the line item. The LineItem.lineItemType must be LineItemType.STANDARD .
-
IN_TARGET_IMPRESSIONS - The number of in-target impressions reported by third party measurements. The LineItem.lineItemType must be LineItemType.STANDARD .
-
UNKNOWN - The value returned if the actual value is not exposed by the requested API version.
units
xsd:
long
If this is a primary goal, it represents the number or percentage
of impressions or clicks that will be reserved for the LineItem
. If the line item is of
type LineItemType.SPONSORSHIP
, it represents the percentage of available
impressions reserved. If the line item is of type LineItemType.BULK
or LineItemType.PRICE_PRIORITY
, it represents the number
of remaining impressions reserved. If the line item is of type LineItemType.NETWORK
or LineItemType.HOUSE
, it represents the
percentage of remaining impressions reserved.
If this is a secondary goal, it represents the number of impressions or conversions that the line item will stop serving at if reached. For valid line item types, see LineItem.secondaryGoals .
