AI-generated Key Takeaways
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CostType describes the LineItem actions that are billable.
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CPA (Cost per action) will be read-only starting February 22, 2024, as part of Spotlight deprecation and requires specific LineItem types.
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CPC (Cost per click) and CPM (Cost per thousand impressions) are supported for multiple LineItem types.
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CPD (Cost per day) is supported for SPONSORSHIP and NETWORK LineItem types.
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VCPM, CPM_IN_TARGET, and CPCV are cost types with specific requirements, including LineItem type STANDARD for VCPM and CPM_IN_TARGET, and STANDARD for CPCV which is only supported for standard reservation video line items.
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UNKNOWN indicates a value not exposed by the requested API version.
Describes the LineItem actions that are billable.
- Namespace
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https://www.google.com/apis/ads/publisher/v202508
CPA
Cost per action. The LineItem.lineItemType must be one of:
CPC
CPD
CPM
VCPM
CPM_IN_TARGET
CPCV
UNKNOWN

