To reduce complexity and provide better support, we occasionally retire dimensions, metrics, and report types. Details about what's changing, and what to use as a replacement, are listed in the table below.
Watch the "Coming soon" section of our biweekly release notes for regular communications about any scheduled deprecation or deletion. Relevant items will also be labeled "deprecated" or "discontinued" in the product interface, but not officially removed until the date announced in the release notes.
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Deprecated: This dimension or metric will be removed from the Ad Manager UI in the future. You're encouraged to use alternative dimensions or metrics instead.
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Discontinued: This dimension or metric can no longer be used in reports and will be removed from the Ad Manager UI soon.
Upcoming retirements
The Video creative quality report is deprecated and will be removed as part of the upcoming "Reports" deprecation in 2026.
Deprecation of the "Analytics" report
The
Analytics
report is deprecated and will be removed as part of the upcoming "Reports" deprecation in 2026. Analytics dimensions and metrics are available as part of "Historical" reports in Interactive reports.
The Total optimization lift (%) metric has been deprecated in the Reports tool and will be removed from Ad Manager in early 2026. This metric became irrelevant in 2019 after the transition to first-price auction.
Deprecation of the "Technical ad delivery" report
The Technical ad delivery
report is deprecated and will be removed from the Ad Manager interface in October 2025. Please download any data you want to save by the end of September 2025.
As an alternative to Technical ad delivery, consider using Limited ads .
In Ad Manager "Reporting," the Reports tool is deprecated and will be removed from the Ad Manager interface in early 2026. It will be superseded by Interactive reports , which offers an enhanced reporting experience and is now available to all Ad Manager publishers. Learn more about the migration to Interactive reports .
Deprecation of reporting metricsGoogle Ad Manager is ending support for metrics, dimensions and attributes with low usage or related to obsolete products. These fields will be labeled as deprecated in the Reporting UI and API and removed after a limited grace period.
The following Dynamic allocation opportunity metrics are to be removed:
- Impressions competing
- Eligible impressions
- Impressions not competing
- Impressions not competing (%)
- Dynamic allocation saturation rate
- Dynamic allocation match rate
- Unfilled competing impressions
Deprecation of reporting metricsThe Optimization metrics are no longer supported.
Deprecation of reporting metricsThe following metrics are no longer supported based on the introduction of Yield groups. Use "Yield group" as an alternative. The following metrics are removed:
- SDK mediation creative clicks
- SDK mediation creative impressions
Google Ad Manager is ending support for metrics, dimensions and attributes with low usage or related to obsolete products. These fields will be labeled as deprecated in the Reporting UI and API and removed after a limited grace period. The following metrics/dimensions are to be removed:
- PPID presence
- User identifier status
- Buying agency
Google Ad Manager is ending support for metrics, dimensions and attributes with low usage or related to obsolete products. These fields will be labeled as deprecated in the Reporting UI and API and removed after a limited grace period. The following metrics/dimensions are to be removed:
- Mediation third-party impressions
- Mediation third-party revenue
- Total Multiplex cell impressions
- TCF vendor
- TCF vendor ID
- Ad server CPF revenue
- Partner label
Recent retirements
| Removal date | Publisher notifications | Summary |
|---|---|---|
|
February 22, 2024
|
January 15, 2024 | Activities and conversions (Spotlight) On February 22, 2024, Ad Manager will end support for Spotlight activities and conversions as part of the third-party cookies phased deprecation. Activity tags, activity groups, CPA line items, and the Data Transfer NetworkActivities file will no longer serve after this date (historical data will be available for several months). For details on Spotlight, visit Activities and conversions . |
|
June 2023
|
Labeled: May 2022Announced: May 2022 |
Report type retiring: Ad Exchange historical report Replacement: |
|
January 2020
|
Labeled: March 2018 Announced: May 2018 |
Report type retiring: Data protection |
|
December 2019
|
Labeled: December 2019 | Metric retiring: Replacement: |
|
October 2019
|
Labeled: September 2019 Announced: September 2019 |
Metrics retiring: The "Reach" metrics family, including: Reach Replacement: |
|
July 2019
|
Labeled: June 2019 Announced: June 2019 |
Report type retiring:Bid Landscape report You may run the report to view historical data for up to six months after deprecation. |
|
January 2019
|
Labeled: July 2018 Announced: July 2018 |
Report type retiring:Yield report Replacement: |
|
December 2018
|
Labeled: November 2018 Announced: November 2018 |
Metric retiring: Replacement: |
|
July 2018
|
Labeled: October 2017 Announced: May 2018 |
Dimension retiring:Yield partner type Replacement: |
|
July 2018
|
Labeled: April 2017 Announced: May 2018 |
Dimension retiring:Creative size Replacement: |
|
May 4, 2018
|
Labeled: January 2018 Announced: March 2018 |
Report type retired: Business intelligence Replacement: Use the "Historical" report type. |
|
May 4, 2018
|
Labeled: January 2018 Announced: January 2018 |
Dimensions retired: |
| May 4, 2018 |
Labeled: September 2017 Announced: October 2017 |
Metric retired: Ad server Replacement: Combine the Demand channel dimension and the Total code served count metric. |
|
May 4, 2018
|
Labeled: January 2017 Announced: October 2017 |
Dimension retired:Ad request size Replacement: |
|
May 4, 2018
|
Labeled: July 2016 Announced: October 2017 |
Metric retired: Total Replacement: Use the Delivery indicator attribute of the Line item dimension. |
|
January 24, 2018
|
Labeled: July 2017 Announced: October 2017 |
Metrics retired: Partner Management Partner Management Partner Management Partner Management Replacement: Use the Partner finance report type. These metrics will only be removed from the Historical report type. |
|
January 24, 2018
|
Labeled: April 2017 Announced: October 2017 |
Dimension retired: Replacement: |
|
January 24, 2018
|
Labeled: April 2017 Announced: October 2017 |
Dimensions retired: Replacement: |
|
January 24, 2018
|
Labeled: January 2017 Announced: October 2017 |
Metrics retired:The "Mediation" metrics family, including: Mediation Replacement: |
|
January 24, 2018
|
Announced: January 2015 | Metric retired: Ad server |
