U.S. states privacy laws compliance

AI-generated Key Takeaways

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• Google Mobile Ads SDK supports restricted data processing (RDP) and the Global Privacy Platform (GPP) to help comply with U.S. states privacy laws.

• Restricted data processing (RDP) can be enabled on a per-ad request basis by adding the key rdp with a value of 1 to extra parameters.

• The Google Mobile Ads SDK respects IAB GPP signals written to local storage, which can be used to collect US state consent.

To help you comply with U.S. states privacy laws , the Google Mobile Ads Unity Plugin lets you use Google restricted data processing (RDP) parameter to indicate whether to enable RDP. Google also supports the Global Privacy Platform (GPP) for applicable US states. When the Google Mobile Ads Unity Plugin uses either signal, the SDK restricts certain unique identifiers and other data is processed in the provision of services to you.

You must decide how restricted data processing can support your compliance plans and when to enable. Determine whether to use the RDP parameter directly or signaling consent and privacy choices with the GPP Specification .

This guide helps you enable RDP on a per-ad request basis and use the GPP signal.

Enable the RDP signal

To notify Google that RDP must be enabled using Google's RDP signal, insert the key rdp as an extra parameter with a value of 1 .

  AdManagerAdRequest 
  
 request 
  
 = 
  
 new 
  
 AdManagerAdRequest 
 (); 
 request 
 . 
 Extras 
 . 
 Add 
 ( 
 "rdp" 
 , 
  
 "1" 
 ); 
 

Use the IAB GPP Signal

If you collect consent decisions with a consent management platform or your own custom messaging, the Google Mobile Ads Unity Plugin respects GPP signals written to local storage. The User Messaging Platform (UMP) SDK supports writing the GPP signal. To gather US state consent, see US IAB Support .