Create a mail merge with Gmail & Google Sheets

Got 5 minutes?
Help us improve our Google Workspace documentation by taking a quick online survey .

Coding level: Beginner
Duration: 10 minutes
Project type: Automation with a custom menu

Objectives

  • Understand what the solution does.
  • Understand what the Apps Script services do within the solution.
  • Set up the script.
  • Run the script.

About this solution

Automatically populate an email template with data from Google Sheets. The emails are sent from your Gmail account so that you can respond to recipient replies.

Important: This mail merge sample is subject to the email limits described in Quotas for Google services .

mail merge example

How it works

You create a Gmail draft template with placeholders that correspond to data in a Sheets spreadsheet. Each column header in a sheet represents a placeholder tag. The script sends the information for each placeholder from the spreadsheet to the location of the corresponding placeholder tag in your email draft.

Apps Script services

This solution uses the following services:

Prefer to learn through video?
The Google Workspace Developers channel offers videos about tips, tricks, and the latest features.

Prerequisites

To use this sample, you need the following prerequisites:

  • A Google Account (Google Workspace accounts might require administrator approval).
  • A web browser with access to the internet.

Set up the script

Create the Apps Script project

  1. Click the following button to make a copy of the Gmail/Sheets Mail Mergesample spreadsheet. The Apps Script project for this solution is attached to the spreadsheet.
    Make a copy
  2. In your copied spreadsheet, update the Recipientscolumn with email addresses you want to use in the mail merge.
  3. (Optional) Add, edit, or remove columns to customize the data you want to include in your email template.

If you change the name of the Recipientor Email Sentcolumns, you must update the corresponding code in the Apps Script project. You can open the Apps Script project from the spreadsheet by clicking Extensions > Apps Script.

Create an email template

  1. In your Gmail account, create an email draft. To include data from the spreadsheet in your email, use placeholders that correspond to column names surrounded by curly braces, such as {{First name}} .
    • If you format the text in the email, you must also format the placeholder brackets.
    • Placeholders are case sensitive and must exactly match the column headers.
  2. Copy the subject line of your email draft.

Run the script

  1. In the spreadsheet, click Mail Merge > Send Emails. You might need to refresh the page for this custom menu to appear.
  2. When prompted, authorize the script. If the OAuth consent screen displays the warning, This app isn't verified, continue by selecting Advanced > Go to {Project Name} (unsafe).

  3. Click Mail Merge > Send Emailsagain.

  4. Paste the email template subject line and click OK.

If you applied a filter to the sheet, the script still emails the filtered participants, but it won't add the timestamp.

Review the code

To review the Apps Script code for this solution, click View source codebelow:

View source code

Code.gs

solutions/automations/mail-merge/Code.js
 // To learn how to use this script, refer to the documentation: 
 // https://developers.google.com/apps-script/samples/automations/mail-merge 
 /* 
 Copyright 2022 Martin Hawksey 
 Licensed under the Apache License, Version 2.0 (the "License"); 
 you may not use this file except in compliance with the License. 
 You may obtain a copy of the License at 
 https://www.apache.org/licenses/LICENSE-2.0 
 Unless required by applicable law or agreed to in writing, software 
 distributed under the License is distributed on an "AS IS" BASIS, 
 WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 
 See the License for the specific language governing permissions and 
 limitations under the License. 
 */ 
 /** 
 * @OnlyCurrentDoc 
 */ 
 /** 
 * Change these to match the column names you are using for email 
 * recipient addresses and email sent column. 
 */ 
 const 
  
 RECIPIENT_COL 
  
 = 
  
 "Recipient" 
 ; 
 const 
  
 EMAIL_SENT_COL 
  
 = 
  
 "Email Sent" 
 ; 
 /** 
 * Creates the menu item "Mail Merge" for user to run scripts on drop-down. 
 */ 
 function 
  
 onOpen 
 () 
  
 { 
  
 const 
  
 ui 
  
 = 
  
 SpreadsheetApp 
 . 
 getUi 
 (); 
  
 ui 
 . 
 createMenu 
 ( 
 'Mail Merge' 
 ) 
  
 . 
 addItem 
 ( 
 'Send Emails' 
 , 
  
 'sendEmails' 
 ) 
  
 . 
 addToUi 
 (); 
 } 
 /** 
 * Sends emails from sheet data. 
 * @param {string} subjectLine (optional) for the email draft message 
 * @param {Sheet} sheet to read data from 
 */ 
 function 
  
 sendEmails 
 ( 
 subjectLine 
 , 
  
 sheet 
 = 
 SpreadsheetApp 
 . 
 getActiveSheet 
 ()) 
  
 { 
  
 // option to skip browser prompt if you want to use this code in other projects 
  
 if 
  
 ( 
 ! 
 subjectLine 
 ){ 
  
 subjectLine 
  
 = 
  
 Browser 
 . 
 inputBox 
 ( 
 "Mail Merge" 
 , 
  
  
 "Type or copy/paste the subject line of the Gmail " 
  
 + 
  
 "draft message you would like to mail merge with:" 
 , 
  
 Browser 
 . 
 Buttons 
 . 
 OK_CANCEL 
 ); 
  
 if 
  
 ( 
 subjectLine 
  
 === 
  
 "cancel" 
  
 || 
  
 subjectLine 
  
 == 
  
 "" 
 ){ 
  
  
 // If no subject line, finishes up 
  
 return 
 ; 
  
 } 
  
 } 
  
 // Gets the draft Gmail message to use as a template 
  
 const 
  
 emailTemplate 
  
 = 
  
 getGmailTemplateFromDrafts_ 
 ( 
 subjectLine 
 ); 
  
 // Gets the data from the passed sheet 
  
 const 
  
 dataRange 
  
 = 
  
 sheet 
 . 
 getDataRange 
 (); 
  
 // Fetches displayed values for each row in the Range HT Andrew Roberts 
  
 // https://mashe.hawksey.info/2020/04/a-bulk-email-mail-merge-with-gmail-and-google-sheets-solution-evolution-using-v8/#comment-187490 
  
 // @see https://developers.google.com/apps-script/reference/spreadsheet/range#getdisplayvalues 
  
 const 
  
 data 
  
 = 
  
 dataRange 
 . 
 getDisplayValues 
 (); 
  
 // Assumes row 1 contains our column headings 
  
 const 
  
 heads 
  
 = 
  
 data 
 . 
 shift 
 (); 
  
  
 // Gets the index of the column named 'Email Status' (Assumes header names are unique) 
  
 // @see http://ramblings.mcpher.com/Home/excelquirks/gooscript/arrayfunctions 
  
 const 
  
 emailSentColIdx 
  
 = 
  
 heads 
 . 
 indexOf 
 ( 
 EMAIL_SENT_COL 
 ); 
  
 // Converts 2d array into an object array 
  
 // See https://stackoverflow.com/a/22917499/1027723 
  
 // For a pretty version, see https://mashe.hawksey.info/?p=17869/#comment-184945 
  
 const 
  
 obj 
  
 = 
  
 data 
 . 
 map 
 ( 
 r 
  
 = 
>  
 ( 
 heads 
 . 
 reduce 
 (( 
 o 
 , 
  
 k 
 , 
  
 i 
 ) 
  
 = 
>  
 ( 
 o 
 [ 
 k 
 ] 
  
 = 
  
 r 
 [ 
 i 
 ] 
  
 || 
  
 '' 
 , 
  
 o 
 ), 
  
 {}))); 
  
 // Creates an array to record sent emails 
  
 const 
  
 out 
  
 = 
  
 []; 
  
 // Loops through all the rows of data 
  
 obj 
 . 
 forEach 
 ( 
 function 
 ( 
 row 
 , 
  
 rowIdx 
 ){ 
  
 // Only sends emails if email_sent cell is blank and not hidden by a filter 
  
 if 
  
 ( 
 row 
 [ 
 EMAIL_SENT_COL 
 ] 
  
 == 
  
 '' 
 ){ 
  
 try 
  
 { 
  
 const 
  
 msgObj 
  
 = 
  
 fillInTemplateFromObject_ 
 ( 
 emailTemplate 
 . 
 message 
 , 
  
 row 
 ); 
  
 // See https://developers.google.com/apps-script/reference/gmail/gmail-app#sendEmail(String,String,String,Object) 
  
 // If you need to send emails with unicode/emoji characters change GmailApp for MailApp 
  
 // Uncomment advanced parameters as needed (see docs for limitations) 
  
 GmailApp 
 . 
 sendEmail 
 ( 
 row 
 [ 
 RECIPIENT_COL 
 ], 
  
 msgObj 
 . 
 subject 
 , 
  
 msgObj 
 . 
 text 
 , 
  
 { 
  
 htmlBody 
 : 
  
 msgObj 
 . 
 html 
 , 
  
 // bcc: 'a.bcc@email.com', 
  
 // cc: 'a.cc@email.com', 
  
 // from: 'an.alias@email.com', 
  
 // name: 'name of the sender', 
  
 // replyTo: 'a.reply@email.com', 
  
 // noReply: true, // if the email should be sent from a generic no-reply email address (not available to gmail.com users) 
  
 attachments 
 : 
  
 emailTemplate 
 . 
 attachments 
 , 
  
 inlineImages 
 : 
  
 emailTemplate 
 . 
 inlineImages 
  
 }); 
  
 // Edits cell to record email sent date 
  
 out 
 . 
 push 
 ([ 
 new 
  
 Date 
 ()]); 
  
 } 
  
 catch 
 ( 
 e 
 ) 
  
 { 
  
 // modify cell to record error 
  
 out 
 . 
 push 
 ([ 
 e 
 . 
 message 
 ]); 
  
 } 
  
 } 
  
 else 
  
 { 
  
 out 
 . 
 push 
 ([ 
 row 
 [ 
 EMAIL_SENT_COL 
 ]]); 
  
 } 
  
 }); 
  
 // Updates the sheet with new data 
  
 sheet 
 . 
 getRange 
 ( 
 2 
 , 
  
 emailSentColIdx 
 + 
 1 
 , 
  
 out 
 . 
 length 
 ). 
 setValues 
 ( 
 out 
 ); 
  
 /** 
 * Get a Gmail draft message by matching the subject line. 
 * @param {string} subject_line to search for draft message 
 * @return {object} containing the subject, plain and html message body and attachments 
 */ 
  
 function 
  
 getGmailTemplateFromDrafts_ 
 ( 
 subject_line 
 ){ 
  
 try 
  
 { 
  
 // get drafts 
  
 const 
  
 drafts 
  
 = 
  
 GmailApp 
 . 
 getDrafts 
 (); 
  
 // filter the drafts that match subject line 
  
 const 
  
 draft 
  
 = 
  
 drafts 
 . 
 filter 
 ( 
 subjectFilter_ 
 ( 
 subject_line 
 ))[ 
 0 
 ]; 
  
 // get the message object 
  
 const 
  
 msg 
  
 = 
  
 draft 
 . 
 getMessage 
 (); 
  
 // Handles inline images and attachments so they can be included in the merge 
  
 // Based on https://stackoverflow.com/a/65813881/1027723 
  
 // Gets all attachments and inline image attachments 
  
 const 
  
 allInlineImages 
  
 = 
  
 draft 
 . 
 getMessage 
 (). 
 getAttachments 
 ({ 
 includeInlineImages 
 : 
  
 true 
 , 
 includeAttachments 
 : 
 false 
 }); 
  
 const 
  
 attachments 
  
 = 
  
 draft 
 . 
 getMessage 
 (). 
 getAttachments 
 ({ 
 includeInlineImages 
 : 
  
 false 
 }); 
  
 const 
  
 htmlBody 
  
 = 
  
 msg 
 . 
 getBody 
 (); 
  
  
 // Creates an inline image object with the image name as key 
  
 // (can't rely on image index as array based on insert order) 
  
 const 
  
 img_obj 
  
 = 
  
 allInlineImages 
 . 
 reduce 
 (( 
 obj 
 , 
  
 i 
 ) 
  
 = 
>  
 ( 
 obj 
 [ 
 i 
 . 
 getName 
 ()] 
  
 = 
  
 i 
 , 
  
 obj 
 ) 
  
 ,{}); 
  
 //Regexp searches for all img string positions with cid 
  
 const 
  
 imgexp 
  
 = 
  
 RegExp 
 ( 
 '<img.*?src="cid:(.*?)".*?alt="(.*?)"[^\>]+>' 
 , 
  
 'g' 
 ); 
  
 const 
  
 matches 
  
 = 
  
 [... 
 htmlBody 
 . 
 matchAll 
 ( 
 imgexp 
 )]; 
  
 //Initiates the allInlineImages object 
  
 const 
  
 inlineImagesObj 
  
 = 
  
 {}; 
  
 // built an inlineImagesObj from inline image matches 
  
 matches 
 . 
 forEach 
 ( 
 match 
  
 = 
>  
 inlineImagesObj 
 [ 
 match 
 [ 
 1 
 ]] 
  
 = 
  
 img_obj 
 [ 
 match 
 [ 
 2 
 ]]); 
  
 return 
  
 { 
 message 
 : 
  
 { 
 subject 
 : 
  
 subject_line 
 , 
  
 text 
 : 
  
 msg 
 . 
 getPlainBody 
 (), 
  
 html 
 : 
 htmlBody 
 }, 
  
  
 attachments 
 : 
  
 attachments 
 , 
  
 inlineImages 
 : 
  
 inlineImagesObj 
  
 }; 
  
 } 
  
 catch 
 ( 
 e 
 ) 
  
 { 
  
 throw 
  
 new 
  
 Error 
 ( 
 "Oops - can't find Gmail draft" 
 ); 
  
 } 
  
 /** 
 * Filter draft objects with the matching subject linemessage by matching the subject line. 
 * @param {string} subject_line to search for draft message 
 * @return {object} GmailDraft object 
 */ 
  
 function 
  
 subjectFilter_ 
 ( 
 subject_line 
 ){ 
  
 return 
  
 function 
 ( 
 element 
 ) 
  
 { 
  
 if 
  
 ( 
 element 
 . 
 getMessage 
 (). 
 getSubject 
 () 
  
 === 
  
 subject_line 
 ) 
  
 { 
  
 return 
  
 element 
 ; 
  
 } 
  
 } 
  
 } 
  
 } 
  
 /** 
 * Fill template string with data object 
 * @see https://stackoverflow.com/a/378000/1027723 
 * @param {string} template string containing {{}} markers which are replaced with data 
 * @param {object} data object used to replace {{}} markers 
 * @return {object} message replaced with data 
 */ 
  
 function 
  
 fillInTemplateFromObject_ 
 ( 
 template 
 , 
  
 data 
 ) 
  
 { 
  
 // We have two templates one for plain text and the html body 
  
 // Stringifing the object means we can do a global replace 
  
 let 
  
 template_string 
  
 = 
  
 JSON 
 . 
 stringify 
 ( 
 template 
 ); 
  
 // Token replacement 
  
 template_string 
  
 = 
  
 template_string 
 . 
 replace 
 ( 
 /{{[^{}]+}}/g 
 , 
  
 key 
  
 = 
>  
 { 
  
 return 
  
 escapeData_ 
 ( 
 data 
 [ 
 key 
 . 
 replace 
 ( 
 /[{}]+/g 
 , 
  
 "" 
 )] 
  
 || 
  
 "" 
 ); 
  
 }); 
  
 return 
  
 JSON 
 . 
 parse 
 ( 
 template_string 
 ); 
  
 } 
  
 /** 
 * Escape cell data to make JSON safe 
 * @see https://stackoverflow.com/a/9204218/1027723 
 * @param {string} str to escape JSON special characters from 
 * @return {string} escaped string 
 */ 
  
 function 
  
 escapeData_ 
 ( 
 str 
 ) 
  
 { 
  
 return 
  
 str 
  
 . 
 replace 
 ( 
 /[\\]/g 
 , 
  
 '\\\\' 
 ) 
  
 . 
 replace 
 ( 
 /[\"]/g 
 , 
  
 '\\\"' 
 ) 
  
 . 
 replace 
 ( 
 /[\/]/g 
 , 
  
 '\\/' 
 ) 
  
 . 
 replace 
 ( 
 /[\b]/g 
 , 
  
 '\\b' 
 ) 
  
 . 
 replace 
 ( 
 /[\f]/g 
 , 
  
 '\\f' 
 ) 
  
 . 
 replace 
 ( 
 /[\n]/g 
 , 
  
 '\\n' 
 ) 
  
 . 
 replace 
 ( 
 /[\r]/g 
 , 
  
 '\\r' 
 ) 
  
 . 
 replace 
 ( 
 /[\t]/g 
 , 
  
 '\\t' 
 ); 
  
 }; 
 } 

Modifications

You can edit the mail merge automation as much as you'd like to fit your needs. Below are a few optional changes you can make to the source code.

Include unicode characters in your emails

If you want to include unicode characters, such as emojis, in your emails, you must update the code to use Mail service instead of Gmail service.

In the sample code, update the following line:

 GmailApp 
 . 
 sendEmail 
 ( 
 row 
 [ 
 RECIPIENT_COL 
 ] 
 , 
  
 msgObj 
 . 
 subject 
 , 
  
 msgObj 
 . 
 text 
 , 
  
 { 

Replace the line with the following code:

 MailApp 
 . 
 sendEmail 
 ( 
 row 
 [ 
 RECIPIENT_COL 
 ] 
 , 
  
 msgObj 
 . 
 subject 
 , 
  
 msgObj 
 . 
 text 
 , 
  
 { 

Contributors

The sample was created by Martin Hawksey, Learning Design and Technology Lead at Edinburgh Futures Institute, blogger, and Google Developer Expert.

This sample is maintained by Google with the help of Google Developer Experts.

Next steps

Create a Mobile Website
View Site in Mobile | Classic
Share by: