Structured Data - v9 - Ad Group QA

Ad Group Id

integer

Line Item Id

integer

Line Item Name

string

Line Item Name

Name

string

The name of the entry.

Status

string

The status setting for the entry.

• Active
• Paused
• Archived
• Deleted
• Draft

Video Ad Format

string

The ad format of the ad group.

Select one of the following values:

• In-stream
• In-feed video
• Bumper
• Non skippable
• Responsive
• Efficient reach
• YouTube audio
• Demand Gen

Bid Cost

float

Keyword Targeting - Include Qa

string, list

List of keyword strings to include in targeting. This list is generated in alphabetical order.

If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.

Keyword Targeting - Exclude Qa

string, list

List of keyword strings to exclude in targeting. This list is generated in alphabetical order.

If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.

Category Targeting - Include Qa

string, list

List of categories to include in targeting. List format = (Category name; Category name; etc.). This list is generated in alphabetical order.

Category Targeting - Exclude Qa

string, list

List of categories to exclude in targeting. List format = (Category name; Category name; etc.). This list is generated in alphabetical order.

Placement Targeting - YouTube Channels - Include Qa

string, list

List of YouTube channels to include. List format = (YouTube channel name; YouTube channel name; etc.). This list is generated in alphabetical order.

Placement Targeting - YouTube Channels - Exclude Qa

string, list

List of YouTube channels to exclude. List format = (YouTube channel name; YouTube channel name; etc.). This list is generated in alphabetical order.

Placement Targeting - YouTube Videos - Include Qa

string, list

List of YouTube videos to include. List format = (YouTube video name; YouTube video name; etc.). This list is generated in alphabetical order.

Placement Targeting - YouTube Videos - Exclude Qa

string, list

List of YouTube videos to exclude. List format = (YouTube video name; YouTube video name; etc.). This list is generated in alphabetical order.

Placement Targeting - Popular Content - Include

string, list

List of popular content across YouTube and Google video partners to include. Select one or more of the acceptable values:

• youtube_popular_content::001a1
• gvp_popular_content::global_tier2
• video_content::<ID>

Placement Targeting - URLs - Include

string, list

List of URLs to include.

Placement Targeting - URLs - Exclude

string, list

List of URLs to exclude.

Placement Targeting - Apps - Include

string, list

List of mobile apps to include.

Placement Targeting - Apps - Exclude

string, list

List of mobile apps to exclude.

Placement Targeting - App Collections - Include Qa

string, list

List of app collections to include in targeting. List format = (App collection name; App collection name; etc.). This list is generated in alphabetical order.

Placement Targeting - App Collections - Exclude Qa

string, list

List of app collections to exclude in targeting. List format = (App collection name; App collection name; etc.). This list is generated in alphabetical order.

Demographic Targeting Gender

string, list

List of genders to target. Select one or more of the acceptable values:

• Female
• Male
• Unknown

Demographic Targeting Age

string, list

List of ages to target. Select one or more of the acceptable values.

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Unknown

Demographic Targeting Household Income

string, list

List of household incomes to target. Select one or more of the acceptable values.

• Top 10%
• 11-20%
• 21-30%
• 31-40%
• 41-50%
• Lower 50%
• Unknown

Demographic Targeting Parental Status

string, list

List of parental status to target. Select one or more of the acceptable values.

• Parent
• Not a parent
• Unknown

Optimized Targeting

string

Enable optimized targeting.

• TRUE
• FALSE

Optimized targeting is not compatible with all bid strategies. This column must be 'FALSE' if:

• 'Bid Strategy Type' is 'Fixed'
• 'Bid Strategy Type' is 'Optimized vCPM'
• 'Bid Strategy Type' is 'Maximum' and 'Bid Strategy Unit' is 'CIVA', 'IVO_TEN', or 'AV_VIEWED'

Audience Expansion Level

integer

Audience expansion level. It can only be set to AdGroups with value 0, 1, 2, 3.

Audience Expansion Seed List Excluded

string

Enable audience expansion seed list excluded.

• TRUE
• FALSE

Audience Targeting - Include Qa

string, list

List of first- and third-party audience lists to include in targeting.

List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.

Audience Targeting - Exclude Qa

string, list

List of first- and third-party audience lists to exclude in targeting.

List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.

Lookalike Audience Targeting - Include Qa

string, list

A list of lookalike audiences to include in targeting.

List format: Lookalike Audience Name; Lookalike Audience Name;

Lookalike Audience Targeting - Exclude Qa

string, list

A list of lookalike audiences to exclude in targeting.

List format: Lookalike Audience Name; Lookalike Audience Name;

Affinity & In Market Targeting - Include Qa

string, list

List of affinity and/or in-market audience lists to include. List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.

Affinity & In Market Targeting - Exclude Qa

string, list

Custom List Targeting Qa

string, list

List of custom lists to target. List format = (Custom list name; Custom list name; etc.). This list is generated in alphabetical order.

Language Targeting - Include Qa

string, list

List of languages to include in targeting. List format = (Language name; Language name; etc.). This list is generated in alphabetical order.

Geography Targeting - Include Qa

string, list

List of geography regions to include in targeting. List format = (Geo Region Name; Geo Region Name; etc.). This list is generated in alphabetical order.

Geography Targeting - Exclude Qa

string, list

List of geography regions to exclude in targeting. List format = (Geo Region Name; Geo Region Name; etc.). This list is generated in alphabetical order.

Demand Gen Inventory Source Strategy

string

Demand Gen inventory sources strategy.

• All Google inventory
• All Google and Display Network inventory
• Selected inventories

Demand Gen Enabled Inventory Sources

string, list

Demand Gen enabled inventory sources. This is used when the inventory source strategy is not set.