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The Display & Video 360 API is a programmatic interface for the Display & Video
360 platform. It offers a suite of services and methods for retrieving,
creating, and updating Display & Video 360 resources, and managing Display &
Video 360 user access for your partners and advertisers.
Your team can use the Display & Video 360 API by sending HTTP requests. Each
individual request executes an action, such as retrieving, creating, or updating
one or more resources. The API providesclient libraries in a variety of
programming languagesto help format and execute these requests.
Live API versions are occasionally updated, and new versions are released
roughly once a year. Earlier versions are deprecated and later sunset after new
versions are released.
What can it do?
Using Display & Video 360 API, your team can do the following actions
programmatically by making one or more subsequent requests:
Set up new advertisers, campaigns, insertion orders and line items.
Manage targeting resources such as channels, location lists, or Customer Match
audiences.
Build and assign custom bidding algorithms.
Upload media assets and build creative resources.
Retrieve and QA existing resources in bulk and update as needed.
Create new users and manage their access to Display & Video 360 partners or
advertisers.
Generate and download Structured Data Files.
Who is it built for?
Integrating with the Display & Video 360 API is ideal for teams that manage a
significant number of Display & Video 360 resources and want to automate parts
of their workflow.
Given the broad feature set, API integration can optimize work at multiple
levels of Display & Video 360 interaction, from the creation of line items to
the management of Customer Match audiences. Since it doesn't support creating or
updating YouTube & Partners resources, teams requiring this feature should
consider acombined integration with Display & Video 360 API and Structured
Data Files.
Teams will need some engineering resources to build and support an API
integration.
What products work with it?
Structured Data Filescan be downloaded using the Display & Video
360 API. You can create and update YouTube & Partners resources using
Structured Data Files by manually uploading files in the Display & Video 360
interface. Acombined integrationof these two tools can
help your team to manage their entire suite of line items.
Display & Video 360 API BigQuery Connectorcan be used to
retrieve Display & Video 360 resources in Display & Video 360 API format and
import them directly intoBigQuery. Using the BigQuery connector can
automate resource retrieval so that you only use Display & Video 360 API to
create, update, or delete resources.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eThe Display & Video 360 API allows programmatic access to Display & Video 360 platform for retrieving, creating, and updating resources, as well as managing user access.\u003c/p\u003e\n"],["\u003cp\u003eTeams can use the API to automate tasks like setting up campaigns, managing targeting, building algorithms, and handling creative assets.\u003c/p\u003e\n"],["\u003cp\u003eWhile the API supports retrieving YouTube & Partners resources, it cannot create or update them, necessitating alternative methods like Structured Data Files for full resource management.\u003c/p\u003e\n"],["\u003cp\u003eIt is ideal for teams managing substantial Display & Video 360 resources and seeking workflow automation but requires engineering resources for integration.\u003c/p\u003e\n"],["\u003cp\u003eThe API can be combined with tools like Structured Data Files and BigQuery Connector for comprehensive resource and data management.\u003c/p\u003e\n"]]],["The Display & Video 360 API allows programmatic interaction with the platform via HTTP requests, enabling teams to retrieve, create, and update resources. Key actions include setting up advertisers, managing targeting resources, building custom bidding algorithms, uploading media, retrieving and updating existing resources, managing user access, and generating Structured Data Files. It uses OAuth 2.0 for authentication and offers client libraries for various languages. It's ideal for teams managing numerous resources, although it doesn't create/update YouTube & Partners resources. It works with Structured Data Files and BigQuery Connector.\n"],null,["# Display & Video 360 API\n\nThe Display \\& Video 360 API is a programmatic interface for the Display \\& Video\n360 platform. It offers a suite of services and methods for retrieving,\ncreating, and updating Display \\& Video 360 resources, and managing Display \\&\nVideo 360 user access for your partners and advertisers.\n\nSee the [user guides](/display-video/api) and [reference documentation](/display-video/api/reference/rest) for\nDisplay \\& Video 360 API for more information.\n\nHow does it work?\n-----------------\n\nYour team can use the Display \\& Video 360 API by sending HTTP requests. Each\nindividual request executes an action, such as retrieving, creating, or updating\none or more resources. The API provides [client libraries in a variety of\nprogramming languages](/display-video/api/guides/getting-started/libraries) to help format and execute these requests.\n\nThe API uses [OAuth 2.0](/identity/protocols/oauth2) to authenticate requests. Credentials for\nauthentication are generated under a [Google Cloud Platform (GCP)\nproject](//cloud.google.com/resource-manager/docs/creating-managing-projects). You can read more about this in the [Display \\& Video 360\nAPI Getting Started guide](/display-video/api).\n\nLive API versions are occasionally updated, and new versions are released\nroughly once a year. Earlier versions are deprecated and later sunset after new\nversions are released.\n\nWhat can it do?\n---------------\n\nUsing Display \\& Video 360 API, your team can do the following actions\nprogrammatically by making one or more subsequent requests:\n\n- Set up new advertisers, campaigns, insertion orders and line items.\n- Manage targeting resources such as channels, location lists, or Customer Match audiences.\n- Build and assign custom bidding algorithms.\n- Upload media assets and build creative resources.\n- Retrieve and QA existing resources in bulk and update as needed.\n- Create new users and manage their access to Display \\& Video 360 partners or advertisers.\n- Generate and download Structured Data Files.\n\n| **Warning:** While you can retrieve YouTube \\& Partners resources using the Display \\& Video 360 API, you *cannot* use it to create or update them. You can manage YouTube \\& Partners resources by directly editing them in the Display \\& Video 360 interface or uploading [Structured Data Files](/display-video/bulk-tools/tools/sdf).\n\nWho is it built for?\n--------------------\n\nIntegrating with the Display \\& Video 360 API is ideal for teams that manage a\nsignificant number of Display \\& Video 360 resources and want to automate parts\nof their workflow.\n\nGiven the broad feature set, API integration can optimize work at multiple\nlevels of Display \\& Video 360 interaction, from the creation of line items to\nthe management of Customer Match audiences. Since it doesn't support creating or\nupdating YouTube \\& Partners resources, teams requiring this feature should\nconsider a [combined integration with Display \\& Video 360 API and Structured\nData Files](/display-video/bulk-tools/use-cases#manage_resources_programmatically).\n\nTeams will need some engineering resources to build and support an API\nintegration.\n\nWhat products work with it?\n---------------------------\n\n[Structured Data Files](/display-video/bulk-tools/tools/sdf) can be downloaded using the Display \\& Video\n360 API. You can create and update YouTube \\& Partners resources using\nStructured Data Files by manually uploading files in the Display \\& Video 360\ninterface. A [combined integration](/display-video/bulk-tools/use-cases#manage_resources_programmatically) of these two tools can\nhelp your team to manage their entire suite of line items.\n\n[Display \\& Video 360 API BigQuery Connector](/display-video/bulk-tools/tools/dv3-api-bq-connector) can be used to\nretrieve Display \\& Video 360 resources in Display \\& Video 360 API format and\nimport them directly into [BigQuery](//cloud.google.com/bigquery). Using the BigQuery connector can\nautomate resource retrieval so that you only use Display \\& Video 360 API to\ncreate, update, or delete resources."]]
