Feed Management

Page Summary

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• This page explains how to automate feed management using the Content API for Shopping.

• The Content API for Shopping can be used to manage Merchant Center accounts, product inventory, and link Merchant Center to Google Ads.

• The guide recommends using the Content API for Shopping client libraries or the REST API directly for implementation.

• The workflow includes setting up Merchant Center accounts and product feeds, getting API access, and linking Merchant Center with Google Ads.

This page outlines the steps to automate feed management with the Content API for Shopping.

You can use the Content API for Shopping to do the following:

• Create and manage Merchant Center accounts
• Manage product inventory
• Link Merchant Center to Google Ads

The code samples in this guide use the Content API for Shopping client libraries , which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the REST API directly.

Workflow

Set up Merchant Center

Accounts

• Create a multi-client account
• Create sub-accounts
• Administer an existing account
• Verify and claim a URL
• Set tax and shipping settings

Product feeds

• Create a feed
• Correct an existing feed
• Maintain a product feed

Get API access

• Content API for Shopping

Link Merchant Center with Google Ads

• Request link in the Merchant Center