Private rates

Page Summary

Private rates offer reduced prices for specific groups like loyalty program members.
To implement private rates, you need to add a new rate rule, include the private rates in your price feed using conditional rate syntax, and potentially update your landing page file.
It is recommended to send single member rate price for the cheapest room bundle first when using private rates.

Private rates are a type of rate rule that lets you offer reduced rates for members of an audience list or loyalty program. For example, you might have a standard rate of $150, but a private rate of $135 for members of a loyalty program.

Private rates have various UI treatments that allow you to display exclusive discount pricing to eligible users. For more information about these options, refer to Private rates details and examples .

Create private rates

To use private rates:

For each private rate, add a new rate rule that defines the rate criteria in the rate rules XML file. For details, refer to Rate Rules XML Reference .

Key Point: It is recommended that you send single member rate price for the cheapest room bundle first, followed by the remaining room bundle pricing. Multiple member rate pricing is not allowed.
Add the private rates to the appropriate itineraries in your price feed. To do this, use the same syntax as Conditional Rates . Set the rate_rule_id attribute to the ID in the <Rate> element.
Update your landing page file (if necessary) to verify eligible users can book the discount rate through a deep link to your website. The landing page URL is generated by the public rate. The rate rules for private rates populates in the CLOSE-RATE-RULE-IDS and the IF-CLOSE-RATE-RULE-IDS resolves to true .

Example

Basic Private rate

The following is a basic private rates example:

 <?xml  
version="1.0"  
encoding="UTF-8"?>
<Transaction>  
<Result>  
<Property>1234</Property>  
<Checkin>2023-05-23</Checkin>  
<Nights>1</Nights>  
<!--  
An  
eligible  
non-hidden  
rate  
is  
required  
in  
order  
to  
display  
the  
UI  
treatment.  
-->  
<!--  
This  
example  
uses  
a  
public  
rate,  
but  
a  
conditional  
rate  
where  
the  
user  
meets  
all  
conditions  
could  
also  
be  
used.  
-->  
<!--  
This  
would  
be  
the  
strikethrough  
price.  
-->  
<Baserate  
currency="USD">200.00</Baserate>  
<Tax  
currency="USD">20.00</Tax>  
<OtherFees  
currency="USD">1.00</OtherFees>  
<Rates>  
<Rate  
rate_rule_id="sample_qr">  
<!--  
Price  
will  
not  
be  
displayed,  
but  
is  
required  
for  
calculating  
discounts.  
-->  
<Baserate  
currency="USD">180.00</Baserate>  
<Tax  
currency="USD">18.00</Tax>  
<Custom1>ratecode123</Custom1>  
</Rate>  
</Rates>  
</Result>
</Transaction>

Conditional private rates

The following example shows conditional rates for US users only.

 <?xml  
version="1.0"  
encoding="UTF-8"?>
<Transaction>  
<Result>  
<Property>1234</Property>  
<Checkin>2025-08-23</Checkin>  
<Nights>1</Nights>  
<Baserate  
currency="USD">200.00</Baserate>  
<Tax  
currency="USD">20.00</Tax>  
<OtherFees  
currency="USD">1.00</OtherFees>  
<Rates>  
<Rate  
rate_rule_id="sample_qr">  
<Baserate  
currency="USD">180.00</Baserate>  
<Tax  
currency="USD">18.00</Tax>  
<Custom1>ratecode123</Custom1>  
<RateRuleSettings>  
<RateRule  
id="US_users">  
<UserRateCondition>  
<UserCountry>US</UserCountry>  
</UserRateCondition>  
</RateRule>  
</RateRuleSettings>  
</Rate>  
</Rates>  
</Result>
</Transaction>

Refer to Rate Rules XML reference for more examples.