Integration Overview

    • Before displaying hotel ads or free booking links on Google, you must complete one-time setup tasks and then perform ongoing maintenance.

    • To be eligible for listing, properties must meet specific requirements including having rooms for paying guests, a physical location, fixed walls and plumbing, and a maximum 7-day minimum stay.

    • Ongoing tasks involve frequently updating pricing and availability, keeping the hotel list current, managing landing page URLs, updating room and package metadata periodically, ensuring a high price accuracy score, adjusting price feed configuration, and for Hotel Ads, managing bidding and spending caps.

    • Loyalty points configuration can also be managed as an ongoing task.

    Before you can successfully display your hotel ads or free booking links on Google, you must first perform a series of one-time tasks to set up your environment. After that, you should perform periodic maintenance tasks to ensure that your data is up to date.

    Listing requirements

    All submitted properties must adhere to the following Google Hotel Ads listing requirements to be eligible:

    • A list of rooms in which paying guests can stay
    • A physical presence and fixed location that is open to the public
    • Fixed walls and plumbing
    • A minimum stay requirement of no greater than 7 days

    For more details, refer to the Listing requirements .

    One-time tasks

    For an overview of the one-time tasks that you perform during your initial implementation, see the Hotels onboarding guide .

    Ongoing tasks

    The following table summarizes the data feeds and files that you regularly provide to Google after you have completed the one-time tasks and started providing Hotel Prices:

    Type of data
    Description
    Structure
    Frequency
    Pricing & Room Inventory
    Update pricing and availability for your hotels, including base rates, conditional rates, and private rates for rooms and Room Bundles. The way in which you update price information depends on your delivery mode :
    • Pull: Google requests pricing updates from your server, to which you respond with updates.
    • Changed Pricing: Similar to Pull, but with an additional step to reduce the amount of traffic.
    • ARI: You push messages when new or changed data for your pricing model is available.

    For more information, see Pricing Delivery Modes .

    <HintRequest> , <Hint> , <Query> , <Transaction>
    Very frequently
    Hotel List

    Keep your list of properties up to date, especially for closures and openings. To update the list, use your chosen delivery method: Upload through Hotel Center or host files on a server .

    Fix data issues as they arise. You can use various tools to identify and fix data issues, including the Matching Report or Manual Match Fix tool .

    <listings>
    As needed
    Landing Pages
    Manage and update dynamic landing page URLs. These are the URLs that take users to partner websites after users click on prices on Google. These URLs can also be configured to track this traffic. Landing pages are defined through your landing pages file for uploading it in Hotel Center .
    Landing Pages File
    As needed
    Room and Package Metadata
    Update your room and Room Bundle descriptions. Room descriptions do not change frequently and are updated only when the hotel changes its room configurations. Room Bundle descriptions typically change more frequently.
    <Transaction>
    About once per week
    Price Accuracy Score
    Ensure that your Price Accuracy Score consistently stays at Excellent to prevent any lost participation. You can check your score with the Price Accuracy Report in the Hotel Center .
    N/A
    As needed
    Price Feed configuration
    Adjust your pricing bandwidth including hotels per query and hotel itineraries per second based on the relevant settings in delivery mode.
    Price Configuration tool
    As needed
    Bidding (Hotel Ads only)
    Submit bids to the auction using the Google Ads API or using the Google Ads web interface as described in Choose a bid for Hotel Ads .
    N/A
    As needed
    Spending caps (Hotel Ads only)
    Use the Google Ads API to control your spending with bids at the campaign level or with your budget at the account level .
    N/A
    As needed
    Loyalty points configuration
    Manage and update Loyalty points campaign. Loyalty Points are points earned when users make a hotel reservation. Google helps with the setup and determines the eligibility and appearance of loyalty points annotation in the search results. You should send all the information related to the loyalty campaign to Google to complete your campaign setup.
    <MilesIncluded>
    As needed

    For additional information about configuring and updating your data feeds, contact us .
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