Meridian | Google for Developers

Learn how Meridian GeoX helps power your MMM calibration

Meridian GeoX

Meridian GeoX is an upcoming global, open-source incrementality solution that lets you run transparent, cost-effective, and publisher-agnostic Geo experiments (GeoX). Use these causal experiments to anchor your marketing strategy and calibrate your marketing mix models (MMM).

Benefits of Meridian GeoX

Run more cost-effective and reliable tests

Native multi-cell execution:Reduces cost and time by comparing multiple treatments against a common control in the same study.

Budget-efficient methodologies:Maximize statistical power using time-based regression and stratified sampling.

Flexible design wrapper:Lets you choose the optimal methodology for your specific business objectives and budget.

Trusted transparency and usability

Open-source integrity:Provides visibility and customization, letting your teams audit underlying methodologies for trust.

Maximized user choice:Lets you tailor experiment designs (such as holdback, go dark, and heavy up) to meet specific objectives.

Ease of use:Offers robust documentation, Colab notebooks, and versioning for seamless scalability.

Integrated Meridian solution

Improved accuracy:Integrates Geo experimentation and marketing mix models (MMM) to increase the accuracy of your budget allocations.

Channel recommendations:Recommends the best Meridian channels to run your GeoX experiments.

Calibrated results:Converts Meridian GeoX results into priors to calibrate MMM results.