The Privacy Sandbox relies on companies and organizations adopting the technologies and collaborating.
The following table highlights Android partners participating in testing. If you would like your company to be listed alongside these testers, fill in the Privacy Sandbox on Android public tester declaration form .
| Company / Organization | Role in testing | APIs | Testing use-cases | Additional details |
|---|---|---|---|---|
| Demand-Side Platform (DSP) | Attribution Reporting, Protected Audience | Measurement, retargeting. | ||
| Mobile Measurement Provider (MMP) | Attribution Reporting, Protected Audience, SDK Runtime | Measurement, retargeting. | ||
| Demand-Side Platform (DSP) | Attribution Reporting, Protected Audience, Topics | Retargeting. | ||
| Mobile Measurement Provider (MMP) | Attribution Reporting, Protected Audience, SDK Runtime, Topics | Audience Sync for Retargeting, Measurement (App,Web, Web to App, App to Web Attribution), Ad tech Integration. | Airbridge is a Mobile Measurement Platform that is an official Attribution Partner of both Google and Meta. See more on our website | |
| Mobile Measurement Provider (MMP) | Attribution Reporting, Protected Audience, SDK Runtime | Targeting, Retargeting, Measurement. | ||
| Mobile Measurement Provider (MMP) | Attribution Reporting | Measurement of multiple advertisers to one ad network (publisher could be app or web). | ||
| Demand-Side Platform (DSP) | Attribution Reporting, Protected Audience, Topics | Measurement, user acquisition. | ||
| Supply-Side Platform (SSP) | Protected Audience, SDK Runtime | We want to complete an end-to-end test with a DSP. | ||
| Game Developer | Attribution Reporting | Measurement, User Acquisition, Targeting, Retargeting. | ||
| Demand-Side Platform (DSP) | Attribution Reporting, Protected Audience, SDK Runtime, Topics | Targeting, retargeting, measurement, user acquisition, measurement app to app. | InMobi has capabilities of testing both as a SSP and as a DSP. | |
| Ad Tech Services | Attribution Reporting, Protected Audience, SDK Runtime | |||
| Mobile Measurement Provider (MMP) | Attribution Reporting, Protected Audience, SDK Runtime | SDK Runtime & Attribution API event and aggregate reporting for app to app, web to app, app to web measurement. | Kochava also falls into the Ad Tech Services, Demand-Side Platform (DSP), and Publisher testing roles due to our Foundry and PubSuite product offerings. | |
| Demand-Side Platform (DSP) | Attribution Reporting, Topics | Targeting and measurement. | Already testing on Web/Chrome. | |
| Demand-Side Platform (DSP) | Attribution Reporting, Protected Audience | Retargeting. | ||
| Advertiser | Attribution Reporting | Measurement and attribution in a privacy-first environment | Would like to work with a measurement provider to understand measurement and attribution options within Privacy Sandbox. Would like to work with a DSP to understand how our advertising campaigns perform. | |
| Demand-Side Platform (DSP) | Attribution Reporting, Protected Audience, Topics, SDK Runtime | Retargeting, targeting, user acquisition, measurement app to app and app to web. | We have extensive experience running and measuring PA on web. Successfully completed internal B&A tests. We are ready for live traffic testing and look for SSPs, MMPs and Advertisers (direct integration) to join us in E2E testing of the Protected Audience on Android. | |
| Mobile Measurement Provider (MMP) | Attribution Reporting, Protected Audience, SDK Runtime | Measurement, measurement app to app or app to web, retargeting. | ||
| Demand-Side Platform (DSP) | Attribution, Protected Audience, Topics | Targeting, Retargeting, Frequency Capping, Measurement, User Acquisiton, App to App, Web to App. | We plan to start developing soon and test by the end of 2024. We are interested in Attribution, Protected Audience and Topics. | |
| Supply-Side Platform (SSP) and Demand-Side Platform (DS) | Attribution Reporting, Protected Audience, Topics, SDK Runtime | In the context of Android privacy sandbox: web-to-app and app-to-app. | Taboola is both a DSP and SSP, working with direct/programmatic advertisers. | |
| Demand-Side Platform (DSP) | Attribution Reporting, Protected Audience, SDK Runtime | |||
| Ad Tech Services | Attribution Reporting, SDK Runtime | Installation through alternative Android app stores, attribution for preloads (clickless app installs), targeting, retargeting, measurement, user acquisition. | Collaborate with MMPs and App Developers to promote the best solution for effective and privacy enhancing advertising solutions for app installation through alternative stores on mobile devices, a solution where users know their privacy is protected, and developers and businesses have the tools to succeed on mobile. | |
| Supply-Side Platform (SSP) | Attribution Reporting, Protected Audience, Topics, SDK Runtime | targeting, retargeting, measurement, user acquisition. | ||
| Demand-Side Platform (DSP) | Attribution Reporting, Protected Audience | End to end retargeting testing, including bidding cases. | Primarily interested in testing with SSPs and Publishers. |
To learn more about Privacy Sandbox on Android, submit this interest form to be included in future virtual forums where we'll share timelines, privacy preserving API (PP API) design updates, and engage in open feedback conversations.
