Call the Conversion.update()
method to make the following types of changes to one or more existing conversions:
- Modify the revenue, currency code, or quantity.
- Modify the advertiser-provided order ID and any custom Floodlight variables .
- Remove the conversion by changing the
conversion.statefromACTIVEtoREMOVED.
Search Ads 360 does not support changing the following:
- The conversion date.
- The conversion type.
- The keyword or visit that is attributed for the conversion.
- The Floodlight activity or activity name.
However, you can always mark an existing conversion as REMOVED and upload a new conversion
with the updated date, type, attribution IDs, or Floodlight activity (be sure to specify a
new conversionId
as well).
As with Conversion.insert()
, if your update request specifies multiple
conversions, Search Ads 360 attempts to update each conversion on a best-effort basis
instead of updating the entire batch as an all-or-nothing transaction. If some updates in a
batch fail, others might still succeed. We recommend you read
the response
for every updated conversion to make sure that the update is successful.
(Updated 2025) Deprecation of dsConversionId
Currently, you can use either dsConversionId
or conversionId
to
identify and edit conversions. The dsConversionId
field is being deprecated
in Q3 2025. Going forward, you must use conversionId
to edit conversions in
the Search Ads 360 Conversion API.
Key Changes:
-
dsConversionIdDeprecation:dsConversionIDwill no longer be supported in the Search Ads 360 Reporting API (referred to asconversion.id) or the reporting UI (referred to as "Conversion ID"). -
conversionIdRequirement:conversionIdwill become a mandatory field for editing conversions through the Search Ads 360 Conversion API.
How to obtain conversionId
:
- Search Ads 360 Reporting API: You can retrieve
advertiser_conversion_idusing the Search Ads 360 Reporting API. This value corresponds to theconversionIdrequired for editing. - Search Ads 360 UI: You can find “Advertiser conversion ID” in the
conversion reporting page within the Search Ads 360 user interface.
Send an update request
Most of the fields that you specify in a Conversion.update()
are used to
identify the conversions you want to update. You can use either of the following
techniques to identify an existing conversion:
- Specify the conversion's
clickId- All the conversions edited must be within 60 days of the time when the click ID is generated.
- Specify the conversion's
criterionId(keyword ID)
Both techniques require you to specify the conversion's conversionId
, conversionTimestamp
,
and transaction type
.
In addition, if the original conversion specified revenueMicros
and currencyCode
or quantityMillis
, the update request needs to specify this data even if you
aren't changing it.
Identify conversion by click ID
If a conversion originally specified a click ID, you can send a Conversion.update()
request that specifies the following fields:
-
clickId -
conversionId -
conversionTimestamp -
type -
state(only required if you want to change the state to REMOVED or ACTIVE) -
quantityMillis(only if specified in the original conversion) -
revenueMicros(only if specified in the original conversion) -
currencyCode(only if specified in the original conversion)
Example
Here's an example of two existing conversions:
{ "kind" : "doubleclicksearch#conversionList" , "conversion" : [{ "clickId" : "COiYmPDTv7kCFcP0KgodOzQAAA" , "conversionId" : "test_20130906_10" , "conversionTimestamp" : "1378710000000" , "segmentationType" : "FLOODLIGHT" , "segmentationName" : "Test" , "type" : "TRANSACTION" , "revenueMicros" : "100000000" , // 100 million revenueMicros is equivalent to $100 of revenue "currencyCode" : "USD" }, { "clickId" : "COiYmPDTv7kCFcP0KgodOzQAAA" , "conversionId" : "test_1383337059137" , "conversionTimestamp" : "1378710000000" , "segmentationType" : "FLOODLIGHT" , "segmentationName" : "Test" , "type" : "ACTION" , "quantityMillis" : "1000" }] }
The following request updates one of the conversions from the previous example and removes the other:
JSON
Note that a Conversion.update()
request uses the PUTHTTP method.
PUT https : //www.googleapis.com/doubleclicksearch/v2/conversion Authorization : Bearer your OAuth 2.0 access token Content - type : application / json { "kind" : "doubleclicksearch#conversionList" , "conversion" : [ { "clickId" : " COiYmPDTv7kCFcP0KgodOzQAAA " , // Replace with data from your site "conversionId" : "test_20130906_10" , "conversionTimestamp" : "1378710000000" , "type" : "TRANSACTION" , "revenueMicros" : "90000000" , // 90 million revenueMicros is equivalent to $90 of revenue "currencyCode" : "USD" }, { "clickId" : " COiYmPDTv7kCFcP0KgodOzQAAA " , // Replace with data from your site "conversionId" : "test_1383337059137" , "conversionTimestamp" : "1378710000000" , "type" : "ACTION" , "quantityMillis" : "1000" , "state" : "REMOVED" } ] }
Java
/** * Instantiate the Doubleclicksearch service , create a conversion that updates an existing conversion , * and upload the conversions . */ public static void main ( String [] args ) throws Exception { Doubleclicksearch service = getService (); // See Set Up Your Application . // Set up a List to keep track of each conversion you create . List<Conversion> conversions = new Vector<Conversion> (); // Create a conversion and add it to the conversion list . // Just to get a little fancy , the updateConversionFromVisit () method can be used for all // visit conversions , including conversions that don 't specify quantity, revenue, or currency. // If quantityMillis wasn 't specified in the original conversion, specify -1L for the // quantityMillis parameter . Likewise , if revenueMicros wasn 't specified originally, // specify - 1 L for the revenueMicros parameter and an empty string for currency . conversionList = updateConversionFromVisit ( conversionList , "COiYmPDTv7kCFcP0KgodOzQAAA" , // clickId . Replace with data from your site "test_20130906_10" , // conversionId 1378710000000 L , // timeStamp "TRANSACTION" , // type "" , // state - 1 L , // quantityMillis 90000000 L , // revenueMicros . Equivalent to $ 90 of revenue "USD" ); // currencyCode // Here 's a conversion that needs to be removed. Just set the state parameter to "REMOVED". conversionList = updateConversionFromVisit ( conversionList , "COiYmPDTv7kCFcP0KgodOzQAAA" , // clickId . Replace with data from your site "test_1383337059137" , // conversionId 1378710000000 L , // timeStamp "ACTION" , // type "REMOVED" , // state 1000 L , // quantityMillis - 1 L , // revenueMicros "" ); // currencyCode // Upload the List and handle the response . uploadConversions ( conversions , service ); // See an example in Add New Conversions . } /** * Create a conversion and add it to a List<Conversion> . */ private static List<Conversion> updateConversionFromVisit ( List<Conversion> conversions , String clickId , String conversionId , Long timeStamp , String type , String state , Long quantity , Long revenue , String currency ) { // Identifies the existing conversion . Conversion conversion = new Conversion () . setClickId ( clickId ) . setConversionId ( conversionId ) . setConversionTimestamp ( BigInteger . valueOf ( timeStamp )) . setType ( type ); // Only add these fields if the value is not empty greater than - 1. if ( ! state . isEmpty ()) conversion . setState ( state ); if ( quantity > - 1 L ) { conversion . setQuantityMillis ( quantity ); } if ( revenue > - 1 L ) { conversion . setRevenueMicros ( revenue ); if ( ! currency . isEmpty ()) { conversion . setCurrencyCode ( currency ); } else { System . err . println ( String . format ( "Can't add conversion %s . It specifies revenue but no currency." , conversion . getConversionId ())); return conversions ; } } conversions . add ( conversion ); return conversions ; }
Python
def update_conversion ( service ): """Change the revenue for one existing conversion and remove another. Args: service: An authorized Doubleclicksearch service. See Set Up Your Application . """ request = service . conversion (). update ( body = { ' conversion ' : [{ ' clickId ' : ' COiYmPDTv7kCFcP0KgodOzQAAA ' , // Replace with data from your site ' conversionId ' : ' test_20130906_13 ' , ' conversionTimestamp ' : ' 1378710000000 ' , ' segmentationType ' : ' FLOODLIGHT ' , ' segmentationName ' : ' Test ' , ' type ' : ' TRANSACTION ' , ' revenueMicros ' : ' 90000000 ' , // 90 million revenueMicros is equivalent to $90 of revenue ' currencyCode ' : ' USD ' }, { ' clickId ' : ' COiYmPDTv7kCFcP0KgodOzQAAA ' , // Replace with data from your site ' conversionId ' : ' test_1383337059137_01 ' , ' conversionTimestamp ' : ' 1378710000000 ' , ' segmentationType ' : ' FLOODLIGHT ' , ' segmentationName ' : ' Test ' , ' type ' : ' ACTION ' , ' quantityMillis ' : ' 1000 ' , ' state ' : ' REMOVED ' }] } ) pprint . pprint ( request . execute ())
Identify conversion by keyword ID
If you don't have access to a click ID, or if a conversion was originally attributed to a
keyword or keyword/ad, you can send a Conversion.update()
request that
specifies the following fields:
-
criterionId(keyword Id) -
conversionId -
conversionTimestamp -
type -
state(only required if you want to change the state to REMOVED or ACTIVE) -
quantityMillis(only if specified in the original conversion) -
revenueMicros(only if specified in the original conversion) -
currencyCode(only if specified in the original conversion)
You can optionally specify other IDs, such as the conversion's ad ID, campaign ID, and so on, but you don't need to. Search Ads 360 only needs the IDs in the list above to identify an existing conversion.
Example
Here's an example of an existing conversion:
{ "kind" : "doubleclicksearch#conversionList" , "conversion" : [{ "agencyId" : "12300000000000456" , "advertiserId" : "45600000000010291" , "engineAccountId" : "700000000042441" , "campaignId" : "71700000002044839" , "adGroupId" : "58700000032026064" , "criterionId" : "43700004289911004" , "adId" : "44700000155906860" , "conversionId" : "test_1383157519886" , "conversionTimestamp" : "1378710000000" , "type" : "ACTION" , "quantityMillis" : "1000" , "segmentationType" : "FLOODLIGHT" , "segmentationName" : "Test" }] }
The following request updates the timestamp of the conversion:
JSON
Note that a Conversion.update()
request uses the PUTHTTP method.
PUT https : //www.googleapis.com/doubleclicksearch/v2/conversion Authorization : Bearer your OAuth 2.0 access token Content - type : application / json { "kind" : "doubleclicksearch#conversionList" , "conversion" : [ { "criterionId" : " 43700004289911004 " , // Replace with your ID "conversionId" : "test_1383157519886" , "conversionTimestamp" : "1378710000000" , "type" : "ACTION" , "quantityMillis" : "3000" } ] }
Java
// Send conversion data to updateConversion, which creates a conversion and adds it // to the conversion list. conversionList = updateConversionFromKeyword ( conversionList , 43700004289911004 L , // criterionId. Replace with your ID "test_1383157519886" , // conversionId 1378710000000 L , // timeStamp "ACTION" , // type "" , // state 3000 L , // quantityMillis - 1 L , // revenueMicros "" ); // currencyCode private static List<Conversion> updateConversionFromKeyword ( List<Conversion> conversions , Long criterionId , String conversionId , Long timeStamp , String type , String state , Long quantity , Long revenue , String currency ) { Conversion conversion = new Conversion () . setCriterionId ( criterionId ) . setConversionId ( conversionId ) . setConversionTimestamp ( BigInteger . valueOf ( timeStamp )) . setType ( type ); // Only add these fields if the value is not empty greater than -1. if (! state . isEmpty ()) conversion . setState ( state ); if ( quantity > - 1 L ) { conversion . setQuantityMillis ( quantity ); } if ( revenue > - 1 L ) { conversion . setRevenueMicros ( revenue ); if (! currency . isEmpty ()) { conversion . setCurrencyCode ( currency ); } else { System . err . println ( String . format ( "Can't add conversion %s. It specifies revenue but no currency." , conversion . getConversionId ())); return conversions ; } } conversions . add ( conversion ); return conversions ; }
Python
def update_conversion ( service ): """Change the timestamp of a conversion. Use only the keyword id (criterionId) to identify the conversion. Args: service: An authorized Doubleclicksearch service. See Set Up Your Application . """ request = service . conversion (). update ( body = { ' conversion ' : [{ ' criterionId ' : ' 43700004289911004 ' , // Replace with your ID ' conversionId ' : ' test_1383157519886 ' , ' conversionTimestamp ' : ' 1378760000000 ' , ' type ' : ' ACTION ' , ' quantityMillis ' : ' 1000 ' }] } ) pprint . pprint ( request . execute ())
Handle Search Ads 360 responses
The response for an update request is the same as the response for an insert request: Search Ads 360 indicates success only if all conversions in the request were successfully updated.
If the request succeeds, the response includes the full Search Ads 360 internal representation for each updated conversion, such as campaign ID, ad group ID and keyword (criterion) ID.
If one or more update fails to validate or upload, the response includes failure messages for each failed update. The response does not contain messages about conversions that successfully updated. For more information about these failure messages, see Handle Search Ads 360 responses for insert requests.
