Bus Reservation

Use cases

The following use cases show common examples of how the BusReservation schema is used. Use these examples to ensure that your markup is properly structured.

Basic reservation confirmation

Embed the following markup in your email when you send a reservation confirmation.

The Google app will display the reservation details on the day of the journey and will notify the user of the time to leave to get to the bus stop on time (taking into account the transport mode, traffic etc). If you provide a check-in URL like in the example below, the Google app will display this to the user 24 hours prior to the trip to the user.

JSON-LD

 < scrip 
 t 
  
 t 
 ype= 
 "application/ld+json" 
> { 
  
 "@context" 
 : 
  
 "http://schema.org" 
 , 
  
 "@type" 
 : 
  
 "BusReservation" 
 , 
  
 "reservationNumber" 
 : 
  
 "123456" 
 , 
  
 "underName" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "John Smith" 
  
 }, 
  
 "reservationStatus" 
 : 
  
 "http://schema.org/ReservationConfirmed" 
 , 
  
 "reservationFor" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusTrip" 
 , 
  
 "busCompany" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Organization" 
 , 
  
 "name" 
 : 
  
 "Bolt NYC" 
  
 }, 
  
 "departureBusStop" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusStop" 
 , 
  
 "name" 
 : 
  
 "Port Authority, NYC" 
  
 }, 
  
 "departureTime" 
 : 
  
 "2017-01-04T12:30:00-05:00" 
 , 
  
 "arrivalBusStop" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusStop" 
 , 
  
 "name" 
 : 
  
 "Boston South Station" 
  
 }, 
  
 "arrivalTime" 
 : 
  
 "2017-01-04T17:10:00-05:00" 
  
 } 
 } 
< /scrip 
 t 
> 

Microdata

 < div 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusReservation" 
>  
< meta 
  
 itemprop 
 = 
 "reservationNumber" 
  
 content 
 = 
 "123456" 
 / 
>  
< div 
  
 itemprop 
 = 
 "underName" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Person" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "John Smith" 
 / 
>  
< / 
 div 
>  
< link 
  
 itemprop 
 = 
 "reservationStatus" 
  
 href 
 = 
 "http://schema.org/ReservationConfirmed" 
 / 
>  
< div 
  
 itemprop 
 = 
 "reservationFor" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusTrip" 
>  
< div 
  
 itemprop 
 = 
 "busCompany" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Organization" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Bolt NYC" 
 / 
>  
< / 
 div 
>  
< div 
  
 itemprop 
 = 
 "departureBusStop" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusStop" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Port Authority, NYC" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "departureTime" 
  
 content 
 = 
 "2017-01-04T12:30:00-05:00" 
 / 
>  
< div 
  
 itemprop 
 = 
 "arrivalBusStop" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusStop" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Boston South Station" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "arrivalTime" 
  
 content 
 = 
 "2017-01-04T17:10:00-05:00" 
 / 
>  
< / 
 div 
>
< / 
 div 
> 

Boarding pass and ticket

In addition to a reservation confirmation you may trigger a Confirmation Card boarding pass in a separate email.

Confirmation cards can not only help the user get to the bus stop on time, but also surface the ticket to the user during the journey. For this, some additional fields need to be included in the markup. If there are additional fields required to board passengers, include them in the additionalTicketText field.

For tickets with no reserved seating, these fields are : numSeats , ticketNumber , ticketToken

JSON-LD

 < scrip 
 t 
  
 t 
 ype= 
 "application/ld+json" 
> { 
  
 "@context" 
 : 
  
 "http://schema.org" 
 , 
  
 "@type" 
 : 
  
 "BusReservation" 
 , 
  
 "reservationNumber" 
 : 
  
 "123456" 
 , 
  
 "underName" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "John Smith" 
  
 }, 
  
 "reservationStatus" 
 : 
  
 "http://schema.org/ReservationConfirmed" 
 , 
  
 "reservationFor" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusTrip" 
 , 
  
 "busCompany" 
 : 
  
 "Bolt NYC" 
 , 
  
 "departureBusStop" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusStop" 
 , 
  
 "name" 
 : 
  
 "Port Authority, NYC" 
  
 }, 
  
 "departureTime" 
 : 
  
 "2017-01-04T12:30:00-05:00" 
 , 
  
 "arrivalBusStop" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusStop" 
 , 
  
 "name" 
 : 
  
 "Boston South Station" 
  
 }, 
  
 "arrivalTime" 
 : 
  
 "2017-01-04T17:10:00-05:00" 
  
 }, 
  
 "reservedTicket" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Ticket" 
 , 
  
 "underName" 
 : 
  
 "John Smith" 
 , 
  
 "ticketNumber" 
 : 
  
 "123XYZ" 
 , 
  
 "ticketToken" 
 : 
  
 "aztecCode:AB34" 
 , 
  
 "additionalTicketText" 
 : 
  
 "We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets." 
  
 } 
 } 
< /scrip 
 t 
> 

Microdata

 < div 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusReservation" 
>  
< meta 
  
 itemprop 
 = 
 "reservationNumber" 
  
 content 
 = 
 "123456" 
 / 
>  
< div 
  
 itemprop 
 = 
 "underName" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Person" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "John Smith" 
 / 
>  
< / 
 div 
>  
< link 
  
 itemprop 
 = 
 "reservationStatus" 
  
 href 
 = 
 "http://schema.org/ReservationConfirmed" 
 / 
>  
< div 
  
 itemprop 
 = 
 "reservationFor" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusTrip" 
>  
< meta 
  
 itemprop 
 = 
 "busCompany" 
  
 content 
 = 
 "Bolt NYC" 
 / 
>  
< div 
  
 itemprop 
 = 
 "departureBusStop" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusStop" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Port Authority, NYC" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "departureTime" 
  
 content 
 = 
 "2017-01-04T12:30:00-05:00" 
 / 
>  
< div 
  
 itemprop 
 = 
 "arrivalBusStop" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusStop" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Boston South Station" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "arrivalTime" 
  
 content 
 = 
 "2017-01-04T17:10:00-05:00" 
 / 
>  
< / 
 div 
>  
< div 
  
 itemprop 
 = 
 "reservedTicket" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Ticket" 
>  
< meta 
  
 itemprop 
 = 
 "underName" 
  
 content 
 = 
 "John Smith" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "ticketNumber" 
  
 content 
 = 
 "123XYZ" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "ticketToken" 
  
 content 
 = 
 "aztecCode:AB34" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "additionalTicketText" 
  
 content 
 = 
 "We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets." 
 / 
>  
< / 
 div 
>
< / 
 div 
> 

For tickets with reserved seating, these fields are : seatNumber , seatingType , ticketNumber , ticketToken

JSON-LD

 < scrip 
 t 
  
 t 
 ype= 
 "application/ld+json" 
> { 
  
 "@context" 
 : 
  
 "http://schema.org" 
 , 
  
 "@type" 
 : 
  
 "BusReservation" 
 , 
  
 "reservationNumber" 
 : 
  
 "123456" 
 , 
  
 "underName" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "John Smith" 
  
 }, 
  
 "reservationStatus" 
 : 
  
 "http://schema.org/ReservationConfirmed" 
 , 
  
 "reservationFor" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusTrip" 
 , 
  
 "busCompany" 
 : 
  
 "Bolt NYC" 
 , 
  
 "departureBusStop" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusStop" 
 , 
  
 "name" 
 : 
  
 "Port Authority, NYC" 
  
 }, 
  
 "departureTime" 
 : 
  
 "2017-01-04T12:30:00-05:00" 
 , 
  
 "arrivalBusStop" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusStop" 
 , 
  
 "name" 
 : 
  
 "Boston South Station" 
  
 }, 
  
 "arrivalTime" 
 : 
  
 "2017-01-04T17:10:00-05:00" 
  
 }, 
  
 "reservedTicket" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Ticket" 
 , 
  
 "underName" 
 : 
  
 "John Smith" 
 , 
  
 "ticketedSeat" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Seat" 
 , 
  
 "seatNumber" 
 : 
  
 "27B" 
 , 
  
 "seatingType" 
 : 
  
 "Coach" 
  
 }, 
  
 "ticketNumber" 
 : 
  
 "123XYZ" 
 , 
  
 "ticketToken" 
 : 
  
 "aztecCode:AB34" 
 , 
  
 "additionalTicketText" 
 : 
  
 "We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets." 
  
 } 
 } 
< /scrip 
 t 
> 

Microdata

 < div 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusReservation" 
>  
< meta 
  
 itemprop 
 = 
 "reservationNumber" 
  
 content 
 = 
 "123456" 
 / 
>  
< div 
  
 itemprop 
 = 
 "underName" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Person" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "John Smith" 
 / 
>  
< / 
 div 
>  
< link 
  
 itemprop 
 = 
 "reservationStatus" 
  
 href 
 = 
 "http://schema.org/ReservationConfirmed" 
 / 
>  
< div 
  
 itemprop 
 = 
 "reservationFor" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusTrip" 
>  
< meta 
  
 itemprop 
 = 
 "busCompany" 
  
 content 
 = 
 "Bolt NYC" 
 / 
>  
< div 
  
 itemprop 
 = 
 "departureBusStop" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusStop" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Port Authority, NYC" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "departureTime" 
  
 content 
 = 
 "2017-01-04T12:30:00-05:00" 
 / 
>  
< div 
  
 itemprop 
 = 
 "arrivalBusStop" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusStop" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Boston South Station" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "arrivalTime" 
  
 content 
 = 
 "2017-01-04T17:10:00-05:00" 
 / 
>  
< / 
 div 
>  
< div 
  
 itemprop 
 = 
 "reservedTicket" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Ticket" 
>  
< meta 
  
 itemprop 
 = 
 "underName" 
  
 content 
 = 
 "John Smith" 
 / 
>  
< div 
  
 itemprop 
 = 
 "ticketedSeat" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Seat" 
>  
< meta 
  
 itemprop 
 = 
 "seatNumber" 
  
 content 
 = 
 "27B" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "seatingType" 
  
 content 
 = 
 "Coach" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "ticketNumber" 
  
 content 
 = 
 "123XYZ" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "ticketToken" 
  
 content 
 = 
 "aztecCode:AB34" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "additionalTicketText" 
  
 content 
 = 
 "We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets." 
 / 
>  
< / 
 div 
>
< / 
 div 
> 

Example with all supported fields

For reference, here is an example with all supported fields populated:

JSON-LD

 < scrip 
 t 
  
 t 
 ype= 
 "application/ld+json" 
> { 
  
 "@context" 
 : 
  
 "http://schema.org" 
 , 
  
 "@type" 
 : 
  
 "BusReservation" 
 , 
  
 "reservationNumber" 
 : 
  
 "123456" 
 , 
  
 "url" 
 : 
  
 "http://boltbus.com/view/123456" 
 , 
  
 "underName" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "John Smith" 
 , 
  
 "email" 
 : 
  
 "john@mail.com" 
  
 }, 
  
 "programMembership" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "ProgramMembership" 
 , 
  
 "memberNumber" 
 : 
  
 "12345" 
 , 
  
 "program" 
 : 
  
 "STA" 
  
 }, 
  
 "bookingAgent" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Organization" 
 , 
  
 "name" 
 : 
  
 "Bolt Bus NYC" 
 , 
  
 "url" 
 : 
  
 "http://boltbus.com/" 
  
 }, 
  
 "bookingTime" 
 : 
  
 "2013-01-14T13:05:00-05:00" 
 , 
  
 "modifiedTime" 
 : 
  
 "2013-03-14T13:05:00-05:00" 
 , 
  
 "confirmReservationUrl" 
 : 
  
 "http://boltbus.com/confirm?id=123456" 
 , 
  
 "cancelReservationUrl" 
 : 
  
 "http://boltbus.com/cancel?id=123456" 
 , 
  
 "modifyReservationUrl" 
 : 
  
 "http://boltbus.com/edit?id=123456" 
 , 
  
 "checkinUrl" 
 : 
  
 "http://boltbus.com/checkin?id=AB3XY2" 
 , 
  
 "reservationStatus" 
 : 
  
 "http://schema.org/ReservationConfirmed" 
 , 
  
 "reservationFor" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusTrip" 
 , 
  
 "name" 
 : 
  
 "?" 
 , 
  
 "busNumber" 
 : 
  
 "63" 
 , 
  
 "busName" 
 : 
  
 "Bolt Bus NY:Boston" 
 , 
  
 "busCompany" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Organization" 
 , 
  
 "name" 
 : 
  
 "Bolt NYC" 
  
 }, 
  
 "departureBusStop" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusStop" 
 , 
  
 "name" 
 : 
  
 "Port Authority, NYC" 
 , 
  
 "address" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "PostalAddress" 
 , 
  
 "streetAddress" 
 : 
  
 "625 8th Avenue" 
 , 
  
 "addressLocality" 
 : 
  
 "New York" 
 , 
  
 "addressRegion" 
 : 
  
 "NY" 
 , 
  
 "postalCode" 
 : 
  
 "10018" 
 , 
  
 "addressCountry" 
 : 
  
 "USA" 
  
 }, 
  
 "directions" 
 : 
  
 "Bus terminals are at floors 2-4 of the Port Authority building" 
  
 }, 
  
 "departureTime" 
 : 
  
 "2017-01-04T12:30:00-05:00" 
 , 
  
 "arrivalBusStop" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "BusStop" 
 , 
  
 "name" 
 : 
  
 "Boston South Station" 
 , 
  
 "address" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "PostalAddress" 
 , 
  
 "streetAddress" 
 : 
  
 "Summer St." 
 , 
  
 "addressLocality" 
 : 
  
 "Boston" 
 , 
  
 "addressRegion" 
 : 
  
 "MA" 
 , 
  
 "postalCode" 
 : 
  
 "02111" 
 , 
  
 "addressCountry" 
 : 
  
 "USA" 
  
 }, 
  
 "directions" 
 : 
  
 "Bus stops are at thewest side of the train station." 
  
 }, 
  
 "arrivalTime" 
 : 
  
 "2017-01-04T17:10:00-05:00" 
  
 }, 
  
 "reservedTicket" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Ticket" 
 , 
  
 "ticketNumber" 
 : 
  
 "123XYZ" 
 , 
  
 "downloadUrl" 
 : 
  
 "?" 
 , 
  
 "printUrl" 
 : 
  
 "?" 
 , 
  
 "ticketToken" 
 : 
  
 "qrCode:123456789" 
 , 
  
 "additionalTicketText" 
 : 
  
 "?" 
 , 
  
 "price" 
 : 
  
 "45.00" 
 , 
  
 "priceCurrency" 
 : 
  
 "USD" 
 , 
  
 "underName" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "Mary Smith" 
  
 }, 
  
 "ticketedSeat" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Seat" 
 , 
  
 "seatingType" 
 : 
  
 "Coach" 
 , 
  
 "seatNumber" 
 : 
  
 "27" 
 , 
  
 "seatRow" 
 : 
  
 "A" 
  
 } 
  
 } 
 } 
< /scrip 
 t 
> 

Microdata

 < div 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusReservation" 
>  
< meta 
  
 itemprop 
 = 
 "reservationNumber" 
  
 content 
 = 
 "123456" 
 / 
>  
< link 
  
 itemprop 
 = 
 "url" 
  
 href 
 = 
 "http://boltbus.com/view/123456" 
 / 
>  
< div 
  
 itemprop 
 = 
 "underName" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Person" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "John Smith" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "email" 
  
 content 
 = 
 "john@mail.com" 
 / 
>  
< / 
 div 
>  
< div 
  
 itemprop 
 = 
 "programMembership" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/ProgramMembership" 
>  
< meta 
  
 itemprop 
 = 
 "memberNumber" 
  
 content 
 = 
 "12345" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "program" 
  
 content 
 = 
 "STA" 
 / 
>  
< / 
 div 
>  
< div 
  
 itemprop 
 = 
 "bookingAgent" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Organization" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Bolt Bus NYC" 
 / 
>  
< link 
  
 itemprop 
 = 
 "url" 
  
 href 
 = 
 "http://boltbus.com/" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "bookingTime" 
  
 content 
 = 
 "2013-01-14T13:05:00-05:00" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "modifiedTime" 
  
 content 
 = 
 "2013-03-14T13:05:00-05:00" 
 / 
>  
< link 
  
 itemprop 
 = 
 "confirmReservationUrl" 
  
 href 
 = 
 "http://boltbus.com/confirm?id=123456" 
 / 
>  
< link 
  
 itemprop 
 = 
 "cancelReservationUrl" 
  
 href 
 = 
 "http://boltbus.com/cancel?id=123456" 
 / 
>  
< link 
  
 itemprop 
 = 
 "modifyReservationUrl" 
  
 href 
 = 
 "http://boltbus.com/edit?id=123456" 
 / 
>  
< link 
  
 itemprop 
 = 
 "checkinUrl" 
  
 href 
 = 
 "http://boltbus.com/checkin?id=AB3XY2" 
 / 
>  
< link 
  
 itemprop 
 = 
 "reservationStatus" 
  
 href 
 = 
 "http://schema.org/ReservationConfirmed" 
 / 
>  
< div 
  
 itemprop 
 = 
 "reservationFor" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusTrip" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "?" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "busNumber" 
  
 content 
 = 
 "63" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "busName" 
  
 content 
 = 
 "Bolt Bus NY:Boston" 
 / 
>  
< div 
  
 itemprop 
 = 
 "busCompany" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Organization" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Bolt NYC" 
 / 
>  
< / 
 div 
>  
< div 
  
 itemprop 
 = 
 "departureBusStop" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusStop" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Port Authority, NYC" 
 / 
>  
< div 
  
 itemprop 
 = 
 "address" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/PostalAddress" 
>  
< meta 
  
 itemprop 
 = 
 "streetAddress" 
  
 content 
 = 
 "625 8th Avenue" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "addressLocality" 
  
 content 
 = 
 "New York" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "addressRegion" 
  
 content 
 = 
 "NY" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "postalCode" 
  
 content 
 = 
 "10018" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "addressCountry" 
  
 content 
 = 
 "USA" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "directions" 
  
 content 
 = 
 "Bus terminals are at floors 2-4 of the Port Authority building" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "departureTime" 
  
 content 
 = 
 "2017-01-04T12:30:00-05:00" 
 / 
>  
< div 
  
 itemprop 
 = 
 "arrivalBusStop" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/BusStop" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Boston South Station" 
 / 
>  
< div 
  
 itemprop 
 = 
 "address" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/PostalAddress" 
>  
< meta 
  
 itemprop 
 = 
 "streetAddress" 
  
 content 
 = 
 "Summer St." 
 / 
>  
< meta 
  
 itemprop 
 = 
 "addressLocality" 
  
 content 
 = 
 "Boston" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "addressRegion" 
  
 content 
 = 
 "MA" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "postalCode" 
  
 content 
 = 
 "02111" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "addressCountry" 
  
 content 
 = 
 "USA" 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "directions" 
  
 content 
 = 
 "Bus stops are at thewest side of the train station." 
 / 
>  
< / 
 div 
>  
< meta 
  
 itemprop 
 = 
 "arrivalTime" 
  
 content 
 = 
 "2017-01-04T17:10:00-05:00" 
 / 
>  
< / 
 div 
>  
< div 
  
 itemprop 
 = 
 "reservedTicket" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Ticket" 
>  
< meta 
  
 itemprop 
 = 
 "ticketNumber" 
  
 content 
 = 
 "123XYZ" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "downloadUrl" 
  
 content 
 = 
 "?" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "printUrl" 
  
 content 
 = 
 "?" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "ticketToken" 
  
 content 
 = 
 "qrCode:123456789" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "additionalTicketText" 
  
 content 
 = 
 "?" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "price" 
  
 content 
 = 
 "45.00" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "priceCurrency" 
  
 content 
 = 
 "USD" 
 / 
>  
< div 
  
 itemprop 
 = 
 "underName" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Person" 
>  
< meta 
  
 itemprop 
 = 
 "name" 
  
 content 
 = 
 "Mary Smith" 
 / 
>  
< / 
 div 
>  
< div 
  
 itemprop 
 = 
 "ticketedSeat" 
  
 itemscope 
  
 itemtype 
 = 
 "http://schema.org/Seat" 
>  
< meta 
  
 itemprop 
 = 
 "seatingType" 
  
 content 
 = 
 "Coach" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "seatNumber" 
  
 content 
 = 
 "27" 
 / 
>  
< meta 
  
 itemprop 
 = 
 "seatRow" 
  
 content 
 = 
 "A" 
 / 
>  
< / 
 div 
>  
< / 
 div 
>
< / 
 div 
> 

Test your markup

You can validate your markup using the Email Markup Tester Tool . Paste in your markup code and click the Validatebutton to scan the content and receive a report on any errors present.

Specification

Review the details of your email to see if any of these properties apply to your bus reservation. By marking up these additional properties you allow Google to display a much richer desciption of the bus reservation to the user.

Property Type Description
reservationNumber
Text ( required) The number or id of the reservation.
url
URL Web page where reservation can be viewed.
underName
Person or Organization ( required) The passenger.
underName. name
Text ( required) Name of the Person.
underName. email
Text Email address.
programMembership
ProgramMembership Any membership in a frequent flyer, hotel loyalty program, etc. being applied to the reservation.
programMembership. memberNumber
Text The identifier of the membership.
programMembership. program
Text The name of the program.
bookingAgent
Organization or Person Booking agent or agency. Also accepts a string (e.g. "").
bookingAgent. name
Text Name of the agent/service.
bookingAgent. url
URL Website of the agent/service.
bookingTime
DateTime Date the reservation was made.
modifiedTime
DateTime ( recommended for confirmation cards/Search Answers) Time the reservation was last modified.
confirmReservationUrl
URL Web page where reservation can be confirmed.
cancelReservationUrl
URL Web page where reservation can be cancelled.
modifyReservationUrl
URL ( recommended for confirmation cards/Search Answers) Web page where reservation can be modified.
checkinUrl
URL Webpage where the passenger can check in.
reservationStatus
ReservationStatus ( required) Current status of the reservation.
reservationFor
BusTrip ( required) Information about the bus trip.
reservationFor. name
Text Name of the BusTrip.
reservationFor. busNumber
Text e.g. 101.
reservationFor. busName
Text e.g. Bolt Express.
reservationFor. busCompany
Organization ( required) e.g. Bolt NYC. Also accepts a string (e.g. "Bolt NYC").
reservationFor.busCompany. name
Text ( required) Name of the Organization.
reservationFor. departureBusStop
BusStop or BusStation ( required) Where the bus departs from.
reservationFor.departureBusStop. name
Text ( required) Name of the BusStop.
reservationFor.departureBusStop. address
PostalAddress Address of the departure bus stop / station.
reservationFor.departureBusStop.address. streetAddress
Text ( recommended for confirmation cards/Search Answers) Street address of departure bus stop / station.
reservationFor.departureBusStop.address. addressLocality
Text ( recommended for confirmation cards/Search Answers) Locality (e.g. city) of departure bus stop / station.
reservationFor.departureBusStop.address. addressRegion
Text ( recommended for confirmation cards/Search Answers) Region (e.g. State) of departure bus stop / station.
reservationFor.departureBusStop.address. postalCode
Text ( recommended for confirmation cards/Search Answers) Postal code of departure bus stop / station.
reservationFor.departureBusStop.address. addressCountry
Text or Country ( recommended for confirmation cards/Search Answers) Country of departure bus stop / station.
reservationFor.departureBusStop. directions
Text Directions to the bus stop.
reservationFor. departureTime
DateTime ( required) Bus departure time.
reservationFor. arrivalBusStop
BusStop or BusStation ( required) Where the bus arrives at.
reservationFor.arrivalBusStop. name
Text ( required) Name of the BusStop.
reservationFor.arrivalBusStop. address
PostalAddress Address of the arrival bus stop / station.
reservationFor.arrivalBusStop.address. streetAddress
Text ( recommended for confirmation cards/Search Answers) Street address of arrival bus stop / station.
reservationFor.arrivalBusStop.address. addressLocality
Text ( recommended for confirmation cards/Search Answers) Locality (e.g. city) of arrival bus stop / station.
reservationFor.arrivalBusStop.address. addressRegion
Text ( recommended for confirmation cards/Search Answers) Region (e.g. State) of arrival bus stop / station.
reservationFor.arrivalBusStop.address. postalCode
Text ( recommended for confirmation cards/Search Answers) Postal code of arrival bus stop / station.
reservationFor.arrivalBusStop.address. addressCountry
Text or Country ( recommended for confirmation cards/Search Answers) Country of arrival bus stop / station.
reservationFor.arrivalBusStop. directions
Text Directions to the bus stop.
reservationFor. arrivalTime
DateTime ( required) Bus arrival time.
reservedTicket
Ticket Ticket information.
reservedTicket. ticketNumber
Text The number or id of the ticket.
reservedTicket. downloadUrl
URL .
reservedTicket. printUrl
URL .
reservedTicket. ticketToken
Text or URL If the barcode image is hosted on your site, the value of the field is URL of the image, or a barcode or QR URI, such as "barcode128:AB34" (ISO-15417 barcodes), "qrCode:AB34" (QR codes), "aztecCode:AB34" (Aztec codes), "barcodeEAN:1234" (EAN codes) and "barcodeUPCA:1234" (UPCA codes).
reservedTicket. additionalTicketText
Text Additional explanatory text about the ticket.
reservedTicket. price
Text Total price of the ticket.
reservedTicket. priceCurrency
Text The currency (in 3-letter ISO 4217 format) of the ticket's price.
reservedTicket. underName
Person or Organization The Person or Organization the ticket is for.
reservedTicket.underName. name
Text Name of the Person.
reservedTicket. ticketedSeat
Seat The location of the reserved seat (e.g., 27B). .
reservedTicket.ticketedSeat. seatingType
Text The type/class of the seat.
reservedTicket.ticketedSeat. seatNumber
Text The location of the reserved seat.
reservedTicket.ticketedSeat. seatRow
Text The row location of the reserved seat.
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