Explore the Video sell-through card (Beta)

The video sell-through cardprovides an overview of your reserved and available inventory. The card helps you:

  • Track historical sell-through across your inventory.
  • View forecasted ad opportunities. 

You can use the card to review inventory with significant available opportunities, and the associated sell-through. The data can inform additional direct sales efforts or opportunities for programmatic backfill.

The card has two views:

  • Distribution: Shows historical (last 90 days) delivery and sell-through data for dimensions (ad unit, country, and video platform) broken down by metrics (impressions, total requests, and revenue). Historical sell-through is the rate of available ad opportunities that were filled. This rate is calculated as matched opportunities / capped opportunities.
  • Over time: View forecasted (next 30 days) data for dimensions (country, video platform type, and line item) broken down by metrics (available impressions, reserved impressions, and sell-through rate). Sell-through rate is calculated as reserved impressions / (available + reserved impressions). 

Use the card

  1. Sign in to Google Ad Manager.

  2. On a customizable workspace, add the Video sell-throughcard. (Help me add a data card )
    Adding the card allows for more customization of your workspace. 
  3. To view historical data, next to "Select view," click  Distribution:
    Example of the
  4. Select a dimension and metric to review on the chart, such as Countryand Impressions.
    The chart shows the distribution for your selection by deal type. The top 5 results (and a row for “Other”) sorted by the selected metric are displayed.
    • To run a report, click View in reporting.
  5. To view forecast data, next to "Select view," click Over time.
    Example of the
  6. Select a dimension and metric to show on the chart, such as Countryand Available impressions, and then:
    • To view forecasts by date, hover over the chart.
    • To remove values from the chart, click a listed value, such as a country name.
      For example, to view data for only one country, click the other country names to remove them from the chart.   
    • To view all the forecast data broken down in a table, click View details.
    • To run a report, click View in reporting

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