The Partner finance report applies to partner track assignments and reflects host-partner revenue splits based on advanced financial configurations. You can set up different payment structures based on impression tiers and date ranges.
The partner management metrics are available in the "Historical" and "Partner finance" reports, but some metrics are only available in one or the other report type.
Learn more about partner management track assignments .
Partner management report metrics
| Host impressions Total impressions for the host publisher. |
| Host clicks Total clicks for the host publisher. |
| Host CTR Click-through rate (CTR) for the host publisher. CTR is the percentage of impressions served by the Google Ad Manager server that resulted in users clicking on an ad.
Formula: (Clicks ∕ Impressions) × 100 |
| Host revenue Your share of revenue as the Ad manager network host. It’s the total host revenue earned, calculated in your network’s currency, for the ads delivered by the Google Ad Manager server. The amount represented on a single row is your share of revenue after distributing revenue share to your partners. |
| Host eCPM The average effective cost per thousand impressions the host publisher earned from ads that served to its websites and apps. |
| Partner revenue The partner publisher’s share of revenue pre-reconciliation, as calculated by the financial terms to which it belongs. |
| Partner eCPM The average effective cost per thousand impressions the partner publisher earned in its share of revenue. |
| Partner impressions Total impressions for the partner publisher. For Track assignments, this value will be 0, and you should instead look at the "Host impressions" metric. |
| Partner clicks Total clicks for the partner publisher. |
| Partner CTR Click-through rate (CTR) for the partner publisher. CTR is the percentage of impressions served by the Google Marketing Platform ad server that resulted in users clicking on an ad.
Formula: (Clicks ∕ Impressions) × 100 |
| Gross revenue The partner publisher’s share of total revenue pre-reconciliation. Support for viewable CPM and viewable impression-counted line items is not available, so Gross revenue will not appear in reporting for viewable CPM line items. |
| Total monetizable content views |
| Unfilled impressions Total number of ad requests to the Google Ad Manager server, AdSense and Ad Exchange that didn't return an ad. Learn more about unfilled impressions
.
Note: Cannot appear in the same report as the "Creative size (delivered)" dimension. They are incompatible. |
