About anchor ads

Anchor ads stick to the edge of the user's screen and are easily dismissible. They appear when the user interacts with your page. These ads serve on mobile and desktop.

Top anchors and bottom anchors

Anchor ads appear at the top of the user's screen unless we determine that this would negatively affect the user experience, in which case we show them at the bottom. When shown at the top, anchor ads only appear after the user has scrolled down far enough, so that they never cover your site's branding or navigation.

You can change how anchor ads appear at the bottom of your pages by modifying your ad code.

Dynamic anchors

This is an enhancement to the anchor ad format. Dynamic anchors automatically adapt their size and appearance to maximize performance while keeping a positive user experience. They can expand to be larger than standard anchors, be collapsible, or stick to the corner to show more compact ads.

Dynamic anchor ad A user visits a mobile web page and sees a dynamic anchor ad.

Anchor (collapsed) The user can immediately collapse the ad to its standard anchor size.

Anchor (dismissed) The user can expand the ad to its standard anchor size.

Some important things to know about dynamic anchors:

• They offer more room to convey the advertiser’s message, which provides better visibility and higher click-through rates.
• They're available on mobile and desktop.
• They support both top and bottom anchors.
• They're frequency capped per user on mobile to maintain a positive user experience.

Track the performance of dynamic anchor ads

1. Visit the Reportspage in AdSense.
2. Create a custom report.
3. Click filter, click Ad format, and then select Anchor.
4. Click Apply.
5. Click filter, click Served creative, and then select Dynamic anchors.
6. Click Apply.