Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Build trust, increase transparency, and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organization. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Center , which provides context about an advertiser and their ads.
Learn more about Advertiser verification .In this article
Tasks required for verification
Google Ads will notify you via an in-account notification or an email when you need to complete advertiser verification.
To start verification, you’ll answer a few questions about your organization and complete some required tasks. These tasks will vary depending on your account, billing setup, and other factors. Only a Google Ads account admin can complete the tasks.
After you’re verified, your advertiser name and location will appear in ad disclosures, My Ad Center, and Ads Transparency Center. Learn more about Ads transparency .
Given a deadline?
Your account will be paused if you don’t complete advertiser verification by the deadline. You can see your deadline on the advertiser verification page. It’s important to start early since it can take up to 5 business days for Google Ads to review the info that you submit.
Learn more About Google Ads account pausing .
No deadline?
You may choose to get verified on your own. You may want to do this to:
- Proactively get verified
- Get access to more ad formats and features, such as your business name and logo in Search Ads
- Remove limits from your account
It can take up to 5 business days to review your task. In rare cases, review time can take up to 30 days. You can still run ads if you don’t complete advertiser verification.
Account paused?
You’ll be able to run ads again only if you complete advertiser verification.
Completing verification to appeal a suspension?
You’ll be able to get access to the appeal form only if you complete advertiser verification.
How to start a task
You may be asked to complete one or more of the tasks listed in the next section. To start a task, check your status, or retry a task, follow these steps:
- In your Google Ads account, click the Billingicon
.
- Click Advertiser verification .
- Click Start taskand follow the provided instructions.
Tasks for everyone
Answer a few questions about your organization
You’ll need to answer a few questions about the type of organization and who pays for the ads.
If you manage ads for a client, make sure that you select Yesfor "Is your organization an agency?" for the ad disclosure. Otherwise, your account may be paused or suspended.
Answer a few questions about your business operations
You’ll need to answer questions about:
- Your organization
- Products or services that you offer
- Your advertisements
- Your relationships with other organizations
Most advertisers won’t see this task.
For subtitles in your language, turn on YouTube captions. Select the settings iconat the bottom of the video player, then select "Subtitles/CC" and choose your language.
Answer a few questions about your payment history
You’ll need to answer a few questions about your payment method and what your organization does.
Confirm your card
You’ll get a charge to your debit or credit card with a confirmation code. You’ll see the small charge in your bank’s transaction history within 5 minutes, and you’ll get that money back within 14 days.
Answer a question about who pays for your ads
Once you have completed verification, your ad disclosure will show "Ads funded by (payment profile name)" if your verified name is different from your payment profile name .This will appear in My Ad Center and Ads Transparency Center. As a default, your payment profile name will be used as the name. For verified agency accounts, your client’s payment profile will be used. To change the name, you’ll need to answer a question about who pays for your ads.
Confirm if you plan to run European Union political ads
You’ll need to confirm whether or not you plan to use this account to run European Union (EU) political ads. EU regulations require Google to ask this question.
If you select Yes, your campaign can’t run in the European Union. Google Ads doesn’t allow campaigns with EU political ads to run in the EU. You can still run your campaign in other regions. Learn more about Political ads in the European Union .
Only admin or standard users can complete this task.
Confirm for an account
You'll be prompted in your Google Ads account to declare if you intend to run European Union political ads.
- If you select Yes, you’ll be asked to confirm whether each of your new and existing campaigns includes EU political ads.
- If you select No, this selection will be applied to new and existing campaigns. You can change this for any campaign at any time.
Confirm for a campaign
To confirm for a single campaign:
- Go to the Settings tabon the Campaigns page.
- Select EU political ads.
- Answer the question.
Confirm for multiple campaigns
To confirm for multiple campaigns at the same time:
- On the Campaigns page, select your campaigns that contain EU political ads.
- Select Edit, then select Confirm EU settings.
- Answer the question.
- Choose whether you want to apply changes to All selected campaignsor Campaigns with no EU political ad setting.
- Select Apply.
Tasks for individuals
Submit your documents
You’ll submit personal info and a government-issued photo ID . See the list of acceptable documents for your country .
The name and location on the payments profile must exactly match your name and location on any documents that you submit. If the name doesn’t match, make sure to edit your payments profile name by clicking on the pencil icon next to your name. If you don’t have edit access, you’ll need to contact us .
Confirm your phone number
You’ll enter a phone number and confirm a 6-digit code that will be sent to your phone.
- The phone number area code must be that of your payments profile country.
- Your phone number will be deleted after completing the task.
Confirm your social security number (US only)
You’ll submit personal info, including your social security number (SSN).
- Your SSN will be deleted after completing this task.
- If your SSN can’t be verified after 3 attempts, you’ll be asked to submit a government-issued photo ID instead.
Take a video selfie
You’ll submit your government-issued photo ID and take a video selfie. Only an admin on the payments profile can complete this task.
If your ID and video selfie don’t match after 5 attempts, you’ll need to contact us .Tasks for organizations
Provide your Dun & Bradstreet info
You’ll enter your organization’s info and you’ll have the option to provide your D-U-N-S number. Learn more about D‑U‑N‑S® enrollment .
If there isn’t a match, ensure that the info provided is correct and try again. After 3 unsuccessful attempts, you’ll be asked to submit your organization's document instead. Refer to the list of acceptable documents for your country
.
Submit your organization’s documents
You’ll enter your organization’s info and submit your organization’s documents. Refer to the list of acceptable documents for your country .
The name and location on the payments profile
must exactly match your legal name and location on any documents that you submit. If the name doesn’t match, make sure to edit your payments profile name by clicking on the pencil icon
Using a trade or DBA name? The trade or DBA name must match and be on the same registration document that you submit, along with the legal name.
Make sure that the name in the document doesn’t have:
- Inaccurate names
- Capitalization, promotional language, or domains, unless they are part of a valid legal name, valid trade name, or DBA name
- Special characters such as emojis, service info, or phone numbers
For South Korea only
You’ll need to
- Submit your organization’s documents. See the list of acceptable documents for your country
- Provide your RNN
- Enter a phone number and confirm a 6-digit code that will be sent to your phone
If you can’t confirm your phone number after 5 attempts, you’ll need to try again in 24 hours.
Confirm your organization’s email
You’ll enter your organization email and confirm the 6-digit code that was sent to the email
This is an optional task – there aren’t any consequences for skipping it or not completing it
Tasks for agencies
Provide your agency’s info
You’ll enter your agency’s info and will need to complete one or more of the following tasks:
- Provide your D-U-N-S info
- Submit your documents
- Confirm your phone number
- Confirm your social security number
Provide your client’s info
As an agency, you can either:
- Send a link with the task to your client
- Complete the task for your client
- You'll select an existing payments profile or create a new one for your client
You can only see the payments profiles that you're an admin for. Don’t see a certain payments profile? You'll need to contact the payments profile’s admin and send a link with the task to the admin. This won’t affect the Google Ads account billing setup or give new access to the Google Ads account.
If the selected payments profile hasn't been verified, you’ll need to complete a separate advertiser verification for your client. This means you'll be asked to complete one or more tasks listed above under Organization or Individual, depending on your client’s account type. After the payment profile is verified, the agency will be notified by email.
As a client, you’ll need to:
- Follow the link sent by your agency and complete the task
- You'll select an existing payments profile or create a new one for your client.
- If you’re signed into the agency’s account, you can follow the instructions for an agency.
You can only see the payments profiles that you're an admin for. Don’t see a certain payments profile? You'll need to contact the payments profile’s admin and send a link with the task to the admin. This won’t affect the Google Ads account billing setup or give new access to the Google Ads account.
If the selected payments profile hasn't been verified, you’ll need to complete a task. After the payment profile is verified, the agency will be notified by email.
Tasks for certain industries
To run ads for certain industries, you’ll need to meet additional criteria, which may include applying for certification, verification or completing certain tasks.
The following industries have additional policy requirements:
- Gambling and games
- Copyrights
- Dating services Japan
- Healthcare and medicines
- Financial products and services
- Elections
- Event ticket sales
- Government documents and official services
- Locksmith and garage services
- Free desktop software
- Cryptocurrencies and related products
We continually review our ad policies in light of industry changes and abuse trends and may introduce new verification requirements for certain content.
Answer a few questions about your domain
You’ll need to answer a few questions about your domain’s relationship with an industry.
Why do I need to complete additional tasks for these industries?
These industries that are highly-regulated or see a lot of abuse, which means that Google Ads needs extra info about your organization.
