Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
Google Ads is dedicated to following advertising regulations for healthcare and medicine, so ads and destinations are expected to follow appropriate laws and industry standards. Some types of healthcare-related content can’t be advertised at all, while others can only be advertised in certain locations by advertisers who have applied and been approved to advertise those products or services using Google Ads.
Learn more about the Healthcare and medicines policy.
In this article
Google does not allow the promotion of clinical trial recruitment in most locations.
For locations where promotion of clinical trial recruitment is allowed, the following restrictions apply:
- Prescription drugs may not be promoted.
- Promotions may not create misleading expectations or effects of a product being tested.
- Promotions may not imply that the products being tested are safe.
Location specifics
Locations where promotion of clinical trial recruitment is allowed:
- Australia
- Belgium
- Canada
- China
- France
- Germany
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Korea
- Malaysia
- Netherlands
- New Zealand
- Philippines
- Singapore
- Taiwan
- Thailand
- United Kingdom
- United States
- Vietnam
Options to fix
If this policy is affecting your ad, review your options to fix below.
Apply to advertise healthcare and medicines
If your ad was disapproved because you haven’t been approved to advertise and you meet the requirements, Apply for healthcare-related advertising . If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Edit your ads to comply with this policy
- Go to Ads
within the Campaignsmenu
.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.
Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.
Learn more about how to Fix a disapproved ad or appeal a policy decision .
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
