The table lists all consent types for consent mode . Users can grant or deny consent for each type.
The visual representation below is for illustrative purposes only and should not be considered legal guidance.
| Consent Type | Description |
| ad_storage | Enables storage (such as cookies) related to advertising. |
| ad_user_data | Sets consent for sending user data related to advertising to Google. The ad_user_data consent type is required for measurement use cases, such as enhanced conversions and tag-based conversion tracking. |
| ad_personalization | Sets consent for personalized advertising. |
| analytics_storage | Enables storage (such as cookies) related to analytics e.g. visit duration. |
The visual representation below is for illustrative purposes only and should not be considered legal guidance.
In addition to the consent mode parameters, there are the following privacy parameters:
| Storage Type | Description |
| functionality_storage | Enables storage that supports the functionality of the website or app e.g. language settings. |
| personalization_storage | Enables storage related to personalization e.g. video recommendations |
| security_storage | Enables storage related to security such as authentication functionality, fraud prevention, and other user protection. |
