[GA4] Campaign Manager 360 performance report

The Campaign Manager 360 performance report is a pre-made detail report  that shows how effective your Campaign Manager 360 campaigns were at driving key events to your website or app.

Before you begin

• Your Google Analytics 4 property must be collecting data.
• You need to mark at least one event as a key event .
• You need to link your Campaign Manager 360 Floodlight configuration to your property .

View the report

1. Sign in to Google Analytics .
2. From the left menu, select Advertising. 
3. On the left, go to  Performance > Campaign Manager 360.

Dimensions in the report

You can choose from the following CM360-specific dimensions as primary and secondary dimensions.

Dimension	What it is	How it's populated
CM360 account ID	Shows the account ID associated with the Campaign Manager 360 campaign.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 account name	Shows the account name associated with the Campaign Manager 360 campaign.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 advertiser ID	Shows the unique identifier assigned to the advertiser or brand that manages campaigns in CM360.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 advertiser name	Shows the name of an organization that manages campaigns in CM360.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 campaign ID	Shows the unique identifier assigned to the campaign in CM360.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 campaign name	Shows the name of the campaign in CM360.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 creative format	Shows the creative format of the campaign in CM360. The creative format is the specific layout or design of the advertisement used in a campaign, dictating how the advertisement will appear on a website or app.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 creative ID	Shows the creative ID of the campaign in CM360. The creative ID is a unique identifier assigned to each ad creative in CM360.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
Session CM60 creative name	Shows the creative name or title of the campaign in CM360. The creative name is a unique name that you defined for each ad creative in CM360.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
Session CM60 creative type name	Shows the name assigned to a creative type or format in your CM360 campaign.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
Session CM60 creative version	Shows the version of the ad creative.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 medium	Shows the category of advertising channel or platform used to deliver a campaign.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 placement ID	Shows a unique identifier for each ad placement in your campaign.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 placement name	Shows a name for each ad placement in your campaign.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 rendering ID	Shows a unique identifier for how and where an ad creative is rendered.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 site ID	Shows a unique identifier for your website or app where your ad was displayed.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 site name	Shows a name for your website or app where your ad was displayed.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 source	Shows the provider of data.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.
CM360 source / medium	Shows the category of advertising channel or platform used to deliver a campaign and the provider of data.	The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration  to your property.

Metrics in the report

The report includes the following metrics . If you are an Editor or Administrator , you can add or remove metrics in the report.

Total revenue	The total revenue from purchases, in-app purchases, subscriptions, and ad revenue.	This metric is the sum of the purchase , in_app_purchase , app_store_subscription_renew , and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: When setting up the purchase event, make sure you provide values for both the value and currency parameters. Otherwise, you won't see purchase data for the Total revenue metric.