Negotiate a deal

If you have the required permissions , you can negotiate deals and propose changes, such as to the CPM, timeframe, and ad terms. You can also add comments that will be shared with the negotiating party.

Jump to a section of the article: 

• View and manage negotiations
• Pause a deal

View and manage negotiations

In a negotiation, you can accept the deal or propose changes. You can also end negotiations.

1. Sign in to Authorized Buyers.
2. Click  Marketplace, then Negotiations.
3. (Optional) To apply a filter, next to , click Add filterand select an option, such as "Status" or "Proposal ID."
   Note: After a publisher sends back a proposal, depending on the course of the negotiation, the status is either "Review requested" or "Acceptance requested."
4. Locate the proposal for which you'd like to negotiate.

5. Under "Proposal name," click the proposal to review the terms and settings.
   The default view is of the current state of the negotiation. To review negotiation history, click Negotiation history.

6. (Optional) To accept the proposal, click Accept.
   If you are satisfied with the proposed details, you can accept them without making any changes. The proposal then automatically generates a deal (or multiple deals depending on the proposal) and appears on the "Deals" page.
   1. In the "Confirm your acceptance" dialog, enter your email address in the "Buyer contacts" field. At least one email address must be added to accept the proposal successfully. Any replies from the seller will be sent to the account-level email address and any additional addresses you've specified.
      Note: The email address you enter here and the account-level email address is visible to the publisher.
   2. Click Yes, I Agree.
7. (Optional) To propose changes, click Propose changes.
   You can propose changes to the details, or send a message to the seller without accepting.
   1. In each deal, edit any settings or terms:
      • Price: Must be greater than 0
      • Impressions: Must be greater than 0
      • Start date: Must be the current day or later
      • End date: Must be after the start date
      • Additional terms: Add any optional notes

        Click Applywhen you are done making changes.

   2. When you are ready to send the proposed changes to the seller, click Send proposal.
   3. In the "Send proposal" dialog, enter your email address into the "Buyer contacts" field.

      At least one email address must be added to successfully propose changes or send a message to the seller. Any replies from the seller are sent to the account email address and any additional addresses you've specified.

      Note: The email address you enter here and the account-level email address is visible to the publisher.
8. (Optional) To end negotiations, click Terminate negotiation.

Pause a deal

You can pause a single deal without pausing the other deals in a finalized proposal.

1. Sign in to Authorized Buyers.
2. Click Marketplace, then Negotiations.
3. Click a proposal name.
4. Click Finalized proposal.
5. Select an option:
   • To the left of the deal name, click the Active icon  and select Pausefrom the dropdown.
   • Select the checkbox next to one or more deal names, and then click  Pause.
6. In the pop-up that appears, enter a reason for pausing, which the seller will see.
7. Click Pause.

An email notification is sent to the other party when you or the seller pause or resume a deal.

Related article

• Manage your deals