Important: Beginning in September 2025, advertisers using Display & Video 360 will be asked to declare if they intend to run political advertising for the European Union (EU). All line items created after September 8th will include options for EU political ads, with mandatory declarations using "Yes” and “No" buttons.
If you declare “Yes”, restrictions will automatically apply after the new policy launches on September 22, 2025, and the line items will not serve in the EU.
Bulk editing makes it possible to quickly change multiple line items' bids, budgets, creative assignments, pacing settings, targeting, and other settings without manually editing each line item individually.
Bulk edit line items
- Open your advertiser in Display & Video 360 .
- In the left menu, click Campaign.
- In the Combinedtab of your campaign, you'll see a list of insertion orders and line items. You can expand the insertion orders to view line items by clicking the down arrow next to the insertion order name or the Expand Allbutton above the filter bar.
- Check the box next to the line items you'd like to edit.
- Click Action, then choose what you'd like to edit in bulk.
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Targeting templates: If all the line items selected are the same line item type, select a targeting template to apply the settings of the template.
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Settings: Update the flight, budget and pacing, bid strategy, frequency cap, or conversion tracking.
If you intend to use a fixed bid, you can set the bid price of the selected line items by going to Bid strategy> Fixed bid. -
Targeting: Update the inventory, content, audience, or technology targeting. You'll see different options based on the types of line items you're editing. If your selected line items have mixed targeting options, you may be able to either override the existing settings so they match, or add or remove settings without a complete override. For example, if Line Item 1 has targeting options A and B, and Line Item 2 has options B and C, you could add targeting option D to both line items without overriding their existing targeting.
- Creative assignment: Edit which creatives are assigned to the line items you've selected. See more details in the "Bulk edit creative assignments" section below.
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- Make your changes in the window that opens. Once you're done, click Save.
Bulk edit creative assignments
When you select multiple line items and choose to bulk edit their creative assignments, the creative assignment window opens. At the top of the window, there are 2 tabs: Eligible and Assigned.
- The Eligible tab lists creatives that are eligible to assign to all of the line items you're editing.
- The Assigned tab lists all of the creatives assigned to any of the line items you're editing.
Bulk assign creatives
- Follow the steps above, selecting Action
Creative assignment.
- The Eligibletab lists all creatives eligible to assign to the line items you selected. Select one or more creatives, then click Assign.
- The creatives you just assigned move to the Assignedtab, where you can confirm your changes. You'll also see a message that states whether the creative assignments across all selected line items will or will not match after you apply the pending changes.
- Note:The Assigned tab includes both the creatives you've just assigned and any creatives that were already assigned.
- Complete required disclosures .
- (Optional) If you made a mistake and want to undo your changes, select the creatives you don't want to assign, then click Revert.
- Review the assigned creatives, then click Save changes.
Bulk remove creatives
- Follow the steps above, selecting Action
- The Assignedtab lists all creatives that are assigned to any of the line items you're editing. Select one or more creatives to remove, then click Remove.
- The selected creatives will be removed from the Assignedtab, but they will still appear in the Eligibletab. You'll see a message that confirms whether the creative assignments across all selected line items will or will not match after you apply the pending changes.
- (Optional) If you made a mistake and want to undo your changes, select the creatives you don't want to remove, then click Revert.
- Review the removed creatives, then click Save changes.
Bulk edit creative assignment for line items with Programmatic Guaranteed deals
Bulk edit for line items associated with Programmatic Guaranteed deals works the same as with other line item types, with the addition of creative requirements. Since a deal is negotiated with specific creative requirements, when you bulk edit these line items, the common creative requirements will appear above the creatives list in the creative assignment window.
You can only bulk assign creatives when the selected line items share at least 1 common creative requirement.
About required disclosures
EU Political ads
Starting from September 8th, if you create a new line item in Display & Video 360, you’ll be asked to declare whether you intend to run political ads for the European Union (EU). You must choose “Yes” or “No” to save the line item. If you declare “Yes” for the line item, beginning September 22, 2025, it won’t serve in the European Union (EU).
If you edit location targeting for an existing line item, you’ll be asked to declare if you plan to run European Union (EU) political ads. You must choose “Yes” or “No” to save the line item.
If you want to change your political ads declaration at the line item level after setting it, you can do so at any time. After previously setting it to “Yes” or “No” from “None”, you can’t change it back to “None”, and can only select “Yes” or “No”.
You can also declare if you plan to run European Union (EU) political ads at the advertiser level, from Advertiser settings> Basic details> EU political ads. When "No" is selected, new line items will default "No" for the question that asks if this line item has political ads. If it's the first time you're making a selection at the Advertiser level, selecting "No" will also update all existing line items. If you want to change the political ads declaration at the line item level, you can do so at any time.
If you want to duplicate a line item, insertion order, or campaign, the line items being duplicated must have a valid EU political ads declaration . You can set the EU political ads declaration in multiple ways:
- From the line item level: If your EU political ads declaration is set to either “No” or “Yes” at the line item level, duplicated line items will inherit the declaration from the source line item.
- From the advertiser level: If the source line item lacks a valid EU political ads declaration and if your EU political ads declaration is set to “No” at the advertiser level, all newly duplicated line items will pre-fill the declaration as “No”. You can change this at any time.
