The video line item allows you to purchase digital video ad inventory.
Compare Connected TV and video line items
Use the chart below to help you determine which line item type is right based on your needs:
Real-time bidding
Pre-selected options for the following targeting settings:
- Apps & URL
- Position
- Video
- Device
The following settings are not available:
- Keywords
- Position on screen
- User rewarded content
- Browser
- Connection speed
- Carrier & ISP
Create a video line item
-
Start in an existing insertion order or create a new one.
-
In your insertion order, click the New line itembutton.
-
In the page that opens, pick Video.
-
In the following page, enter the following information for your line item:
-
Namefor your line item.
Additionally, you can create your line item as a "Draft" if you don't want it to be eligible to serve once you've saved it here. If you do want it to immediately serve as soon as its start date has occurred, create the line item as "Active".
-
Your line item's targeting .
-
Your line item's flight dates.
-
Your Budget and Pacingsettings.
Display & Video 360 can automatically adjust your line item's budget if you've turned on automatic budget allocation for the line item's insertion order.
-
Your bid strategy .
About CPM rates for video impressionsRates for video placements are significantly higher than the rates for standard display impressions. For guidance on CPM rates for video, please contact your account manager.
-
The line item's frequency cap.
-
The creativesyou want to use with this line item. Learn more about our guidelines for video creatives .
A line item won't be serveable until one or more creatives assigned to the line item is approved. -
Your method for conversion tracking.
-
-
Click Create once you're done.
