Clicks can also be tracked using a Campaign Manager 360 tracking ad. Using a manual click tracking URL prevents you from using enhanced click and conversion tracking. Learn more about Enhanced YouTube tracking in Google Marketing Platform
Track clicks with a third-party system
Click tracking is automatically included when you use a Campaign Manager 360 tracking ad. You can manually assign a third-party click tracking URL, but you will lose the benefits of enhanced click and conversion tracking. The tracking URL doesn't affect landing page URLs.
To add a third-party click tracking URL:
- When you create a new in-stream, bumper, or non-skippable ad in a YouTube & partners or Demand Gen line item, set the L anding page URL as your ad's landing page. The landing page URL can contain redirects within your advertiser's domain but not redirects to third-party domains.
- Fill in the URL you use for tracking in the Click tracker URLfield. The click tracker must redirect to the same URL as your landing page URL. If manually assigning a Campaign Manager 360 tracking ad, the tracker URL will need to enable transparency mode, otherwise their ads will be disapproved by the click tracker transparency policy . To enable the tracker for transparency mode, users must toggle Use a static landing page in the Tag Defaults section of your Campaign Manager 360 placement.
- Click Save.
Event tags are not supported for third-party click tracking on YouTube inventory
(Advanced) Technical requirements for third-party click trackers
- Your tracking server must use the HTTPS protocol, and any internal redirects in the click tracker should also use HTTPS.
- Any redirect mechanism that uses an on-page method, like a JavaScript redirect, won't work. If your tracking server uses any such redirection mechanisms in the redirect chain, they need to be updated.
