Instant reporting

Instant reporting allows you to see data immediately when it's available, instead of waiting for a report to run and then downloading the file for offline viewing. Instant reporting can save time when you're looking for quick performance checks, ad-hoc reports, and routine analysis of common dimensions and metrics. Instant reports can be single use or saved for later, and also made into visualizations like bar and pie charts. Larger and more complex reports can be saved and downloaded, and retrieved from the report list at a later time.

On this page

• Create and run a report
• Download and export your report
• Running a YouTube Report
• Report properties
• Scheduled report limitations
• Data in reports

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Create and run a report

1. From Report builder, click New report> Instant reporting(Campaign Manager 360). From Reports> Instant & offline> Instant reportingclick New instant report(Display & Video 360).
2. Click Saveto add your report to your report list.
   • To edit the name of your report, click the edit icon.
   • To name and save your report, click Save as.
   • To clear the name and all dimensions and metrics, click Reset.
3. To download all of the rows in your report, click the download icon.

Schedule and share reports

1. Navigate to the report that you want to schedule or deliver.
2. Click the Schedule and deliveryicon.
3. Toggle the Schedule statussetting to turn on scheduling, then set your preferred timezone, frequency, and date range.
   • Note: Scheduled instant reports are delivered at midnight during the selected timezone.
4. Choose a file format from the Formatdropdown.
5. Toggle the Deliverysetting to turn on email delivery.
   1. Select Attachmentor Link to reportunder "Format".
   2. Select the Email ownercheckbox to receive emailed reports.
   3. Click + Add peopleand enter the email addresses to send emailed reports to other users.
6. Click Save.

Floodlight configuration (Campaign Manager 360 only)

If you want to run a report with Custom Floodlight variables, you must first choose a Floodlight configuration before running it.

1. From the New Instant Reportpage, navigate to the “Search metrics and dimensions” section.
2. Search for “custom floodlight variable”.
3. From the “Add filter” bar, select Floodlight Configuration.
4. Select a configuration from the list and click Apply.

Learn more about Custom Floodlight variables

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Download and export your report

After you’ve created your report, you can download it to your local device or export it directly to Google Drive as a Google Sheet.

Download your report

1. Select the report you want to download on the Instant reporting page.
2. Select Download.
3. Save the report as a .csv or Excel file to download it directly to your device.

If you need to upload your report to Google Drive later, review the steps provided in Upload files & folders to Google Drive .

Export your report to Google Drive

1. Select the report you want to download on the Instant reporting page.
2. Select Download.
3. Save the report as a Google Sheet.
4. Follow the steps to confirm and authenticate the account to grant access to Google Drive. After authentication, your file will be exported to Google Drive.

Download and Export Errors

Sometimes, the export process might fail even though the download is successful. This usually happens when there's an issue saving the file to your Google Drive.

If your download is successful but the export fails:

• You will still have a copy of the report saved to your local computer.
• The notification message will tell you that your download was successful, but the export failed.

If the export is successful, you'll receive a notification message with a link to access the file directly on the website.

When you choose to download the file from the download menu, you will see notification messages indicating the download progress.

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Running a YouTube Report (Display & Video 360 only)

If you’re running a report based on YouTube activity, you'll need to include YouTube specific metrics and dimensions. These metrics and dimensions may not be compatible with other metrics and dimensions from standard reports.

To avoid any compatibility issues, you can select one of these reporting templates for YouTube:

• YouTube Conversions
• YouTube Standard

You can also choose to build an empty report, using the following YouTube specific metrics and dimensions:

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Report properties

1. Choose the date range to report on.
2. Drag dimensions into the Rowarea and metrics into the Columnarea.
3. Click filterto select filters.

Filters	Limit the data in your report by using the Advertiser filter. A maximum of 800 entities will be displayed in the filter, and you can use search terms to further narrow down the list.
Dimensions	Descriptors that aren't numerical totals like clicks or impressions. For example, choose Ad type to report on how a given type of ad is performing.
Metrics	Units of measurement like clicks, conversions or impressions. They are often expressed as numerical totals or percentages.

Your report might need time to load. You can still modify the report properties as the report loads.

• If your report is taking a longer time to load, you can click Downloadto download your report first.
• If your report can't be loaded, you can try limiting the date range or removing metrics and dimensions. Or, you can click Downloadto download your report and see the full data.

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Scheduled report limitations

• Scheduled reports that haven't been downloaded for more than 60 days or have failed to run for more than 30 days get deactivated. These reports can be reactivated at any time.
• Scheduled reports will no longer run if you lose reporting permissions or access to data for the advertiser or account.
• The report owner must be active for scheduled reports to run. You can duplicate the report with a new user to start generating reports again.
• CSV files in scheduled reports are zipped when over 200KB. Attachments in scheduled report emails are limited to 25MB.
• Some metrics and dimensions may be unavailable depending on your user role.

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Data in reports

Visualize data

You can choose how to visualize your data. By default, the visualization type is set to Flat table. Other visualizations include Bar, Time Series(line), Pie, and Scatter.

1. Click the visualization type and select from the dropdown. You might need to remove dimensions and metrics for some visualization types. You can add any removed dimensions and metrics when the visualization type is Flat Table.

Pivot data

Add pivots to your table to view data for specific segments, such as a Floodlight activity. Note that reports with pivoted metrics are download only.

1. Add a “Pivot metric" to the Columnarea.
2. Click the Pivot metric.
3. Click Apply.

If you have multiple pivoted metrics, the report will not run if they are pivoted on different segments. Currently, you can pivot data for the following metrics:

Custom Data

You can use existing metrics to create custom data and calculate new metrics.

1. Click + Custom Data
2. Give your data a name and description.
3. Add metrics and mathematical operators to calculate your metric.
4. (Optional) To display your calculation as a percentage, change Data formatfrom Number (123)to Percent (%).
5. Click Applyto create the metric.

Example custom data

Revenue eCPA (Display & Video 360 only)

Time series chart as compared to a goal

Limitations

• Data may not be available depending on your user role.