You can link your Google Ads accounts to the Google Analytics 4 property associated with your Firebase project. After linking, the following happens:
- Google Ads campaign data (like campaign performance) will be accessible in your Analytics property.
- Analytics data associated with your Firebase project (like key events and audiences) will be shared with Google Ads.
- Analytics features (like cross-channel attribution) will be available in Google Ads.
Note: To link Google Ads with Firebase, you must first link your Firebase project to a Google Analytics 4 property
.
Link your Google Ads accounts
Google Ads linking is set up and managed within Google Analytics.
In the Analytics Help Center , you can learn more about how to set up and manage your Google Ads linking, the required permissions and roles, and what data is shared.
Access your Google Analytics 4 property
Here's how to access the Google Analytics 4 property associated with your Firebase project:
- Open your Firebase project in the Firebase console.
- Click
, then select Project settings.
- On the Project Settings page, click the Integrationstab.
- On the Google Analytics card, click View link.
- Click the provided link to open the property in the Linked Google Analytics account.
Related resources
[GA4] Troubleshoot importing Google Analytics 4 or Firebase audiences into Google Ads
