Use this method if you can count a view of a specific webpage as a conversion, and you don’t need to customize your tag with conversion value, transaction IDs, enhanced conversions parameters, such as email address and phone number or other custom parameters.
- If you have a list of suggested URLs, you can select Accept Suggestionto track one of the suggested URLs as a conversion.
- To add your own URL, select Add URL.
- Select the conversion goal that best matches the URL you’d like to track as a conversion.
- Select the option that best matches your URL: (for example: www.mydomain.com/home).
- URL is (for example: default, exact match)
- URL starts with (for example: www.mydomain.com…)
- URL contains (for example: mydomain.com/home…)
- Enter the URL of the conversion page on your website. For example, a “Thank you” page after a purchase, or a click that subscribes to your newsletter or service.
- Select Add.
- Select Settingsif you’d like to edit the settings for any of the URLs you added:
- Next to “Goal and action optimization”, you can choose the goal the conversion counts towards from the drop-down menu.
- Select Conversion action optimizationoptions to determine whether this is a primary action for bidding optimization and reporting, or a secondary action used for observation.
- Next to “Conversion name”, enter a name for the conversion you’d like to track, such as “newsletter sign up” or “wedding bouquet purchase”. This will help you recognize this conversion action later in conversion reports.
- Next to “Value”, select how to track the value of each conversion
.
- Use the same value for each conversion. Enter the amount each conversion is worth to your business. The default is the absolute value 1, but if you sell only one kind of item at the same price, enter the dollar value.
- Don't use a value for this conversion action (not recommended).
- Next to “Count”, select how to count these conversions
.
- Every: This setting is best for sales, when every conversion likely adds value for your business.
- One: This setting is best for leads, such as a sign-up form on your website, when only one conversion per ad click likely adds value for your business.
- Select Click-through conversion window to select how long to track conversions after an ad interaction from the drop-down. For Search, Shopping, and Display campaigns, the window can be up to 1 to 90 days. Learn more about conversion windows .
- Select Engaged-view-through conversionwindow to select how long to track view-through conversions from the drop-down. For Search, Shopping, and Display campaigns, the window can be up to 1 to 30 days.
- Select Attribution model. Attribution models can give you a better understanding of how your ads perform and can help you optimize across conversion journeys. Learn more about Attribution models .
- Select Save and continue.
- Select Save and continue.
Note: If you chose this method to set up a conversion with a URL, you won’t be able to use Google Tag Manager to set up your conversion tag. If you use conversions with URLs, you don’t need to add conversion event code to the page and you can’t set up enhanced conversions by editing your event code.
If you’ve set up a Google tag, you’ll find a screen confirming that your conversion action is now set up. You’re now done. If you’ve chosen to dynamically track transaction-specific values you’ll still need to modify your code .
If you haven’t yet, you’ll need to set up your Google tag or Set up your Google tag using Google Tag Manager.
Set up conversions using dynamic values
Review the following requirements before setting up your dynamic values:
- Know the conversion page URL where the conversion tag fires (such as the confirmation page URL) and the conversion event trigger (for example, a button click or a page view).
- Make sure there are values available (conversion value, transaction ID, currency) on the page where your conversion tracking tag fires.
Set up values using CSS selectors
To identify the CSS Selectors to input into the Event parameter fields follow these steps:
- Using the Chrome browser, navigate to the page where values appear.
- Values may appear on the conversion page of your website or on a page that comes before the conversion page, such as a form submission page that comes before your purchase confirmation page.
- Identify the values you want to send with conversions. This data may appear on the conversion page or may appear on another page, such as the form submission page just before the purchase confirmation page. Use your mouse to right-click on top of it and select Inspect.
- For example, if you're trying to capture a purchase value, make sure you're right-clicking the purchase value.
- You'll find the Chrome Developer Tools launch within your Chrome browser.
- Within the source code presented in the Chrome Developer Tools page, you'll find a portion of the code highlighted. This highlighted code is the page element where you need to extract CSS Selectors for the customer data you right-clicked in Step 2 of this section.
- Hover your mouse over the highlighted code and right-click it.
- Scroll down to "Copy", then select Copy Selector.
- In your other tab, with Google Ads open, paste that text in the “Extraction location” field.
- For reference, it should look something similar to but not exactly like this:
tsf > div:nth-child(2) > div.A8SBwf > div.RNNXgb > div > div.a4bIc > custEmail
- For reference, it should look something similar to but not exactly like this:
- Make sure “Extraction mode” is set to CSS selector.
- Repeat steps 2–8 of this section for each different value (value transaction ID, and currency), by copying the CSS Selector into the extraction location field for each event parameter in Google Ads.
- In Google Ads, select Save.
