You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS .
Before you begin
You can integrate your BigCommerce account with Google Ads or Google Analytics for free.
If you have a tag starting with "G-"
Tags that start with “G-” are generally associated with Google Analytics accounts.
- Login to your BigCommerce account .
- Once logged in, click Settingson the left hand panel.
- Scroll to the “Advanced” section, and choose Data Solutions.
- In the “Web analytics” section, click Connectunder “Google Analytics 4”.
- Paste your Google tag in the box provided and press Connect.
You have now successfully deployed your Google tag to your BigCommerce site.
