Webflow: Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS .

Instructions

As a Webflow site owner, you have 2 options to adopt the Google tag.

Option 1: Using Webflow’s direct Google tag integration

This option is best for you if you only wish to implement the Google tag or Google Tag Manager.

Note: Before you begin, you'll need to have your Google tag ID. Learn more about how to Find the Google tag ID

Sign in to your Webflow account .
On your “Dashboard”, find the site card you want to edit.
Click the 3-dot icon, then click Settings.
On the “Settings” page, click Apps & Integrations, then enter a display name and your tag ID in the boxes under “Google tag”. If you would like to add an additional Google tag ID, click “+ Add additional tag ID” and enter the values.
Click Save changes.
Click Publishfor the changes to take effect.

Option 2: Using the Google Ads for Webflow app

This option is best for you if aside from implementing the Google tag, you also would like to set up a lead form conversion, or manage Performance Max campaigns , directly from your Webflow dashboard.

For an alternative way to set up conversion tracking and to manage your Performance Max campaigns, you can use the Google Ads for Webflow app. This app allows you to build and manage campaigns directly from your Webflow dashboard. The app allows you to connect or create a Google Ads account right from Webflow, seamlessly and automatically integrates your Google tag and the event snippet for lead form conversions, simplifying the conversion tracking setup. You can leverage your existing Webflow asset library and Google AI to build high-impact Performance Max campaigns across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.

You can also simplify your workflow and monitor key performance metrics like clicks and conversions without switching tools. To get started, install the Google Ads for Webflow app.

Google tag gateway for advertisers on Webflow

Google tag gateway for advertisers enables you to run your Google tags through your own website infrastructure. This feature is designed to help improve the performance of your campaigns and make the most of our AI-powered tools. It provides improved accuracy for conversion measurements, deeper insights about your campaigns, and added privacy by default.

Webflow offers the ability to deploy a Google tag with Google tag gateway for advertisers enabled via your Webflow’s website infrastructure. This infrastructure sits between your website and Google's services. Google tag gateway for advertisers is enabled for all tag deployments following the steps here .

If you’ve already set up your Google tag ID in Webflow, republish your site to enable the Google tag gateway for advertisers features.

To validate that the setup was successful:

Go to your Google tag settings, for example in Google Tag Manager ( click here ).
Select the Google tag you implemented in your Webflow site.
Go to “Admin”.
Scroll down to “Google tag gateway”, and look for the green label that states “Active”.
- Note: If the label states “Inactive”, your setup was not successful. If the label states “Incomplete” it is likely that you run your tag on multiple domains. If possible, also adopt Google tag gateway on your other domains. To see the domains using your tag, click on the label, and check the individual status indicator in the user interface.

Note: If you export your Webflow website and self-host, Google tag gateway for advertisers is not natively available via Webflow at this time. Consider adopting via other paths .

How Google tag gateway for advertisers works on Webflow

With Google tag gateway for advertisers, all measurement data is routed through your own first-party website infrastructure, hosted on your Webflow website's domain. Webflow does this via the Content Delivery Network (CDN) all Webflow sites use automatically. To do this, Webflow updates the CDN settings on your behalf, without the need for you to make any configuration changes, free of charge, and managed via CDN settings by Webflow on your behalf. The CDN acts as a proxy and forwards your measurement data to Google.

Benefits of Google tag gateway for advertisers on Webflow

Improve conversion measurement accuracy: Enhances conversion data accuracy by routing it through your website’s own server, improving bidding, campaign optimization, and return on ad spend (ROAS).
Gain deeper campaign insights: Provides richer insights into campaign performance and attribution, helping you better understand your customer journey and identify strategies that drive the strongest ROI.
Experience added privacy by default: Tags set up with Google tag gateway for advertisers will soon get confidential computing by default, giving customers added security and transparency on how data is collected and processed.

Note: Google tag gateway for advertisers is not currently compatible with custom code implementations. Also, if your tag is set by an external application installed within Webflow, your app developer may need to make updates to their app to offer you the benefits of Google tag gateway for advertisers.

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