How to create a new billing setup with Sequential Liability

You might need to create a new Sequential Liability billing setup when adding a new account within your manager account (MCC). You can do this without assistance from Google as long as the Advertiser payments profile is already linked to your MCC.

Note: You won’t be able to create a non-Sequential Liability setup for any accounts under an MCC with a Sequential Liability profile linked to it. If you need to do so, create a new MCC and make this the Paying Manager (owner of the invoice setup).

Why do I need to select an Advertiser payments profile?

Your agency has a special contract setting called Sequential Liability, which requires 2 payments profiles on an account (and thus on the account’s invoices):

Primary payments profile is the agency’s
Secondary payments profile is the advertiser’s (who is sequentially liable for invoice payment if the agency does not pay)

Before you begin

New Sequential Liability billing setups are created either standalone at the MCC level or as part of a new account setup, depending on what you need to do:

Create a new Sequential Liability billing setup within your MCC .
Create a brand new Google Ads account and add a Sequential Liability billing setup.
Transition an existing Google Ads account to your agency during a " Change who Pays ".

When you’re on the “Billing setups” page (for an MCC account) or the “Billing configuration” page (for a Google Ads account) after following the steps from one of the options above, proceed with the instructions below.

Instructions

Create a new billing setup with Sequential Liability from an MCC account

In your Google Ads manager account , select the Billingicon.
Click Billing setups.
After you get to the “Billing setups” page, select the plus button.
Select the billing country and currency for the setup.
Select the Agency payments profilefrom the menu. This is who the account will be billed to.
Choose the Advertiser payments profilefrom the menu. This is who is liable for payment if the agency doesn’t pay the invoice.
1. Only Advertiser payments profile already linked to your manager account will appear.
2. If the Advertiser payments profile needed for the account is not yet linked to your manager account, or you’re not sure of the payments profile ID, select Create or link an advertiser payments profilefrom the "Advertiser payments profile" menu. This will take you to a form where you can contact support for further assistance.
In the "How you pay" section, enter a name for your invoices.
Select Create Billing Setup.

Create a new billing setup with Sequential Liability from a Google Ads account

For an existing account, proceed to Step 1. For a new account, proceed to Step 4 once you’re on the “Billing configuration” page after following the account creation process .

In your Google Ads account , select the Billingicon.
1. Note: Ensure you're logged in from the MCC account which has the profiles linked to it.
Go to Billing transfersand select Change who pays.
Then, follow the on-screen steps to update the billing payer for the Google Ads account.

If you have any questions regarding your transfer or need additional support, contact Google Ads support .

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