An asset group uses your creatives to assemble an ad depending on the channel you’re serving it on. You can organize assets groups in a variety of ways, including based on common themes or by your different products or services. Learn more about How asset groups work .
Google AI can assemble the assets from an asset group into all applicable ad formats for your goal and show the most relevant creative for your campaign. To help Google AI and your ad performance, we recommend the following best practices to set up your asset groups for optimal results.
Best practices for all asset groups
- Use the Ad Strength indicator to determine if an asset group has enough assets to drive best performance.
- Ensure that all asset types (text, images and videos) are covered in every asset group.
- Ensure your assets meet quality guidelines.
- Create variations of assets to find the top performing creative.
- After you edit your assets, wait for a few days for your Ad Strength and Asset group status to be updated. We recommend waiting 2-3 weeks before deciding to replace low performing assets.
- Add as many assets as possible, including up to 15 headlines, 5 descriptions, 20 images in different orientations, and 5 videos in different orientations.
- If you create an asset group in Google Ads Editor, you can add a listing or product group only in Editor.
Asset requirements
Each asset type has various requirements and recommendations. A quick summary of the requirements is below, but review the full specifications at the articles listed:
Text asset specifications
Image assets requirements
*Logos with a transparent background may be rendered on a white background when served in most ads. For this reason, we recommend you upload logos as a square image and to avoid a predominantly white logo on a transparent background.
Videos asset requirements
Landscape16:9
10-60 seconds
across all types
Vertical9:16
10-60 seconds
across all types
Square1:1
10-60 seconds
across all types
Example of how asset groups can be used
Create multiple asset groups within the same campaign to group assets that should serve in sets or themes. Separating asset groups by content category, theme, language, or target audience is recommended. You may also want to create multiple asset groups if certain assets are more relevant to specific audiences.
