Google Ads Best Practices

We want to help your business grow. The insights and tips within these guides form the foundation for successful Google Ads campaigns. They are based on Google’s internal data and have been vetted by the people who built Google Ads.

Improve your campaign performance

AI-powered ads

Put next-gen Google AI to work with the AI Essentials 2.0

Creative Performance

Search

Create effective Search ads

Reaching the right customers on Search

The ABCs of Account Structure

Display

Optimize your Display campaigns

Demand Gen

Extend your social strategy and generate and convert demand

Creative Excellence Guide for Demand Gen Campaigns

Apps

(Mobile) Setting up your App campaigns

Video

Video Campaigns

Drive sales, leads and web traffic with Video

Connect with audiences on safe, relevant content

Best Practices for Awareness and Consideration Video Campaigns

Local

Drive offline sales with online ads

Drive more calls to your business

Shopping

Make your products stand out and maximize your reach across Google’s channels

Performance Max

Multiply conversions with Performance Max

Best practices for generating high-quality leads

Drive growth with durable solutions

Measurement

Data Strength

Google Analytics

Bidding & audiences

Finding success with Smart Bidding

Protect privacy and reach your goals with durable audience solutions

Customer Match

Explore insights and tools

Tools & insights

Stay connected with the Google Ads mobile app

Experimentation

Test with confidence with the Experiments page