You can create a video ad sequence to drive deeper awareness of your product or service. A video ad sequence is a campaign subtype available under the “Product and brand consideration” and “Brand awareness and reach” goals in Google Ads.
In this article, you will learn how to create and edit a video ad sequence campaign.
Before you begin
Make sure that you link your YouTube account to your Google Ads account , and use videos from your YouTube channel.
Optimize your campaign as you create it
As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.
The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings. Learn how to Set up your campaign for success .
Instructions
Create a video ad sequence campaign
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Campaigns .
- Click the plus button
, then select New campaign.
- Select the Product and brand considerationor Brand awareness and reachgoal.
- If you don't have a goal in mind for the campaign, you can also choose Create a campaign without a goal's guidance.
- Select the Videocampaign type.
- Select the Ad sequencecampaign subtype.
- Click Continue.
- Enter a campaign name.
- In the “Bidding strategy” section, choose a bidding strategy. The bidding strategy that you choose determines the ad formats that are available to you in the ad.
- Enter additional details about your campaign , such as the budget.
- Choose how you want to create your sequence:
- Create a custom sequence:You control the order of videos in the sequence.
- Create an automatic sequence:Google Ads optimizes the order of videos in the sequence.
- Use a sequence template:Choose a template to build the sequence. Learn more about sequence templates .
- Click New stepto create the first step in your sequence campaign.
- Enter an ad group name and YouTube video URL for the first step in the sequence campaign.
- Choose an ad format , then fill in details like the display URL and the ad name.
- Set a bid for the first step in the sequence.
- Click Add to sequenceto add the step to your sequence campaign.
- Click New stepto create the next step in your sequence.
- Choose the interaction type that leads to the next step. The interaction type that you choose is based on the bidding strategy in your campaign:
- Impression:The ad was shown to the viewer.
- View:The viewer engaged with or watched at least 30 seconds of the ad (or the entire ad, if it was less than 30 seconds). Only available for campaigns using Target CPM as the bidding strategy and skippable in-stream ads as the ad format.
- Skip:The viewer skipped the ad. Only available for campaigns using Target CPM as the bidding strategy and skippable in-stream ads as the ad format.
- Continue to add steps to the sequence until you've completed all sequence steps in the campaign.
- Click Create campaign.
Edit your video ad sequence campaign
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Ad groups
or click Ads
.
- For assets, click the Campaignsicon
- Click the Assets drop down in the section menu.
- Click Assets .
- For assets, click the Campaignsicon
- Click the pencil icon
.
- You can also edit your video ad sequence by clicking Campaignsin the page menu on the left, and then clicking Settings. Under "Additional settings," click Sequence stepsand then Edit sequence steps.
- On the "Edit your video sequence" page, click New stepto add a new step to the sequence or to edit the existing steps in your video ad sequence.
- After you're done editing your video ad sequence, click Save Sequence.
- To confirm the change, click Yes, change order.
View reporting for your video ad sequence campaign
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Campaigns .
- Choose the video ad sequence campaign you want to view. You'll be taken to the "Ad groups" tab for that campaign. From this view, you can find the performance of each step in your campaign. Each step is represented by an ad group, where you can find metrics such as impressions or views.
- Use the "Sequence path" column to locate where the step is in the sequence.
- When you hover over the "Sequence path" for a step, you can find the path of steps and the interactions required to get to the step.
FAQs
What happens if I edit a video in a sequence that is already live?
- Some users will become ineligible to find your sequence and others will repeat the sequence to follow the new sequence order.
- Lift measurement for your campaign will be interrupted, which may cause inaccuracies in various Lift measurement metrics.
- Reporting may be impacted and may be inaccurate due to people repeating the sequence, missing steps, or other issues.
Why do next steps in my video ad sequence have more impressions than the earlier steps?
Check the "All video ad sequence impressions" metric to understand this. This key metric combines impressions from your video ad sequence campaigns and other campaigns that advanced sequence progress. Since users move through video ads regardless of the specific campaign, this metric shows how non-sequence campaigns help advance sequences. Using this data can lead to more sequence completions and lower costs.
What happens to my sequence if I delete an ad or unlink my YouTube channel?
Why am I unable to add steps to my video ad sequence?
Why did my ads disappear after I used bulk edits to copy my sequence ad groups?
Why am I getting a "Something went wrong" error when creating my video ad sequence?
