The “Performance label” column has been deprecated as full performance statistics for each asset are now available. This performance column previously benchmarked an asset's performance against others of the same type.
With the full performance statistics, you can use the available performance metrics to identify which assets are performing best for your campaign goals. Learn more about full performance statistics .
Note: Full performance statistics is only available for dates on or after June 5, 2025.
The ad-level asset report lists each asset used in your responsive search ads and allows you to compare assets within your responsive search ad. You’ll find which assets to replace and which assets are most effective to enhance the performance of your ads.
Before you begin
You’ll need to create a responsive search ad to access your asset report. Learn more About responsive search ads .
You can also view your asset reports at the campaign level and the combinations of assets that were created in the combinations report .
How it works
To access your ad level asset report for responsive search ads, follow these instructions:
- Go to Ads
within the Campaignsmenu
.
- Identify the relevant responsive search ad from the table.
- Click View asset detailsat the bottom of the relevant responsive search ad.
This will bring you to the ad level asset report for your responsive search ad.
What you’ll find in your ad level asset report
Filters and views
Filter long list of assets by enabled state, asset type, and performance. You can also download the report.
Assets
In the “Assets” column, you’ll find the content of each asset.
Asset type
The “Asset type” column defines how each asset is used. Here are the kinds of assets you may find:
- Business Logo
- Business Name
- Description
- Headline
- Image
- Sitelink
- Structured Snippet
Learn more about how to Select assets based on your goal .
Position pinning
The “Position pinning” column shows you where your headlines and descriptions appear when pinned to specific positions. Learn more about how to pin headlines and descriptions to specific positions .
Recommended metrics
Google recommends that you use specific metrics to gain insightful data from your asset group reporting. If you’re not sure where to start when you’re setting up your asset group reporting, consider adding the following metrics.
Impressions
The “Impressions” column displays how often your asset is shown. An impression is counted each time your asset is shown in an ad on a search result page or other sites on the Google Network.
Conversions
Conversions are actions that are counted when someone interacts with your ad or free product listing and then takes an action that you’ve defined as valuable to your business.
When you measure your conversions, you can better understand the number of customers who action on your ad after being served an ad formed of assets from your responsive search ad's asset group.
Conversion value (if measured)
If your conversion goals also measure conversion value , this can help you measure and optimize the true business impact of your ad campaigns more accurately.
Clicks
The "Clicks" column displays how often someone clicks on your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.
Cost
The "Cost" column displays the sum of your spend during your selected time period. Learn how to Manage your spend in Google Ads .
Attributes
Multiple attribute columns can be added to your asset level report such as the asset's "ID", "Name", and "Source". Note that not all assets have a name.
Important considerations
- Non-Summable Metrics: Asset-level metrics are attributed per instance of the asset served within an ad. For example, if a single ad impression includes 3 different assets, those 3 assets will each register one impression. As a result, the sum of individual asset impressions, clicks, or costs may not directly match the corresponding metrics, for example at the asset group level for Performance Max campaigns.
- Directional Ratios: Ratio metrics at the asset level, such as CTR, CPC, CPA, ROAS, should be used as directional indicators only. These metrics don't accurately reflect the overall performance of a single asset in isolation, as these ratios are influenced by the combination of assets served together.
Best practices
- Evaluate performance at the asset group level or campaign level, rather than at the individual asset level.
- Regularly review your Ad Strength to understand how your assets are performing. To improve your performance, first aim for an "Excellent" Ad Strength score by adding a diverse range of assets, up to the maximum allowed, before replacing or refreshing assets.
- A wider variety of assets increases the chances of showing the most relevant combinations to potential customers.
Related links
- About asset-level metrics
- Your guide to responsive search ads
- About responsive search ads
- Create effective Search ads
- About Ad Strength for responsive search ads
- About campaign level asset reporting for responsive search ads
- About the combinations report for responsive search ads
- Your guide to AI-powered Search ads
- Responsive Search Ads: A Guide to Writing Ads that Perform
