About asset-level metrics
Asset-level metrics provide you with greater transparency into how your assets are performing. Detailed performance statistics are available for user-uploaded assets and assets created with text customization .
Current availability
Campaign type
Default metrics
Where to find the metrics
App campaigns
Performance Max
- Conversions
- Conversion value
- Impressions (new)
- Clicks (new)
- Costs (new)
Responsive display ads
- Conversions
- Conversion value
- Impressions (new)
- Clicks (new)
- Costs (new)
Responsive search ads
- Attributes
- Clicks (new)
- Conversions (new)
- Conversion value (new)
- Cost (new)
- Impressions
Note: To view additional metrics, select the columns iconin the top right menu of the table.
Network (with search partners) segmentation
“Network (with search partners)” segmentation is now available for Performance Max campaigns in the asset group report. You can use this segmentation to track the performance of individual assets across channels like YouTube, Display, Search, Discover, Gmail, and Maps. These segments will help you make informed decisions about your assets and improve campaign performance.
Important considerations
- Non-Summable Metrics: Asset-level metrics are attributed per instance of the asset served within an ad. For example, if a single ad impression includes 3 different assets, those 3 assets will each register one impression. As a result, the sum of individual asset impressions, clicks, or costs may not directly match the corresponding metrics, for example at the asset group level for Performance Max campaigns.
- Directional Ratios: Ratio metrics at the asset level, such as CTR, CPC, CPA, ROAS, should be used as directional indicators only. These metrics don't accurately reflect the overall performance of a single asset in isolation, as these ratios are influenced by the combination of assets served together.
Best practices
- Evaluate performance at the asset group level or campaign level, rather than at the individual asset level.
- Regularly review your Ad Strength to understand how your assets are performing. To improve your performance, first aim for an "Excellent" Ad Strength score by adding a diverse range of assets, up to the maximum allowed, before replacing or refreshing assets.
- A wider variety of assets increases the chances of showing the most relevant combinations to potential customers.
