Google Ads features in Google Ads Editor

Ad types

Basic ad types (text, image, WAP mobile)

Yes

Learn how to add text ads , image ads , and WAP mobile ads in Google Ads Editor.

Display Ad Builder ads

Yes (limited)

Learn about display ads in Google Ads Editor.

Dynamic Search Ads

Yes

Learn about Dynamic Search Ads in Google Ads Editor.

Product Shopping ads

Yes

Learn about Product Shopping ads in Google Ads Editor.

Video ads

Yes

Learn about video ads in Google Ads Editor

Call-only ads

Yes

Learn about call-only ads .

Ads using ad parameters

Yes

Learn about ad parameters .

Shared creatives

No

To view and manage shared creatives, you'll need to sign in to Google Ads online.

Ad gallery ads

Yes (limited)

You can download Ad gallery ads and copy them to other campaigns in the same account. To create an Ad gallery ad, you'll need to sign in to Google Ads online.

App promotion ads

Yes (limited)

You can download app promotion ads and copy them to other campaigns in the same account. To create an app promotion ad, you'll need to sign in to Google Ads online. Keep in mind that app promotion ads aren't supported for TrueView video campaigns in Google Ads Editor.

Product groups in Shopping campaigns

Yes (limited)

Learn about Shopping campaigns and product groups in Google Ads Editor.

App install ads

Yes

Learn about app install ads and “mobile app installs” campaigns in Google Ads Editor.

App engagement ads

Yes

Learn about app engagement ads .

Gmail

Yes

Learn about Gmail ads .

Expanded dynamic search ads

Yes

Learn about Dynamic Search Ads .

Responsive ads

Yes

Learn about responsive ads .

Hotel campaigns

Yes

Learn about hotel campaigns .

Hotel callouts

Yes

Learn about hotel callouts .

Campaign settings

Campaign types

Yes (limited)

Types of changes vary depending on the campaign type. Learn about campaign types in Google Ads Editor.

Shared budgets

No

Shared budgets are read-only in Google Ads Editor.

Ad scheduling

Yes

Learn about ad scheduling in Google Ads Editor.

Campaign experiments

Yes (limited)

You can download existing Google Ads campaign experiments and update experiment status. Learn about campaign experiments in Google Ads Editor.

Bid settings

Portfolio bid strategies

Yes

Learn about bid strategies in Google Ads Editor.

Basic bidding options

Yes

Learn about bidding options in Google Ads Editor.

Enhanced CPC

Yes

Learn about enhanced CPC .

Automatic CPC bidding (Budget Optimizer)

Yes (limited)

Learn about automatic CPC bidding in Google Ads Editor.

CPA bidding (Conversion Optimizer)

Yes (limited)

Learn about CPA bidding in Google Ads Editor.

Target ROAS

Yes

Learn more about Target ROAS bidding

Maximize clicks

Yes

Learn more about Maximize clicks bidding

Ad targeting

Demographic targeting

Yes

Target and exclude by parental status, age , and gender .

Topic targeting

Yes

Learn about topic targeting in Google Ads Editor.

Audiences

Yes

Learn about audience targeting in Google Ads Editor.

Device targeting

Yes

Target certain types of devices (computer, mobile, tablet, etc.) and operating system versions.

Publisher-defined placements

Yes (limited)

If you download a campaign that already contains publisher-defined placements, you can make changes and re-post the campaign.

Exclusions from the site and category exclusion tool

Yes (limited)

Excluded sites appear in the Negatives tab in Google Ads Editor. However, excluded topics, page types, and media types may not be viewed or changed.

Display targeting optimization

Yes

Learn about targeting optimization for Display campaigns in Google Ads Editor.

Mobile app placements

Yes

Target by app.

Mobile interest categories

Yes

Target specific user interests.

Other

Sitelinks

Yes

Learn about sitelinks in Google Ads Editor.

Upgraded URLs

Yes

Learn about using upgraded URLs .

Labels

Yes

Learn about using labels .

Location assets

Yes

Learn about location assets .

Promotion assets

Yes

Learn about promotion assets .

Price assets

Yes

Learn about price assets .