Set-up Customer Match

The "Linked Accounts" page under Admin Admin Icon

has been moved to "Data manager" under Tools Tools Icon

. Google Ads Data Manager is a data import and management tool with a point-and-click experience that lets you bring your customer data from outside of Google and activate it in Google Ads. Learn more About Google Ads Data Manager .


Create and upload a customer list data file of contact information your customers have given you.	Create or update a campaign to target your Customer Match audience — customers from your uploaded data file who are Google users.	Update and format your customer lists.

Go to your Audience manager

Create a customer list
Customer Match Best Practices
Update your customer list
Format your customer data file
Set up conversion-based customer lists
Product Linking: Link Customer Match partners and Google Ads

Set-up Customer Match

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