Customer Match basics
As Apple’s App Tracking Transparency (ATT) policies
go into effect, your data segments
(especially website
, app
and automatically created
segments) and Customer Match segments
may be impacted on iOS 14 traffic (including the use of these segments for exclusions). Campaigns promoting web-based conversion goals - particularly those using Customer Match and your other data segments - may also find performance fluctuations. During this time we will be expanding modeled conversions
to more iOS 14 traffic.
|
1. Segment your customers and upload your first-party data to Google Ads.
|
2. Google Ads matches your customer data to Google accounts. | 3. Target (or exclude) your new audience list across devices and channels. | 4. Expand to new customers using auto-generated similar segments. (Available for Search, Shopping, Display, Gmail, and YouTube) |
