This article details the requirements and format for every attribute accepted in Manufacturer Center. Some attributes are required, while others are recommended or optional. Failure to provide values for the required attributes will prevent that particular item from processing correctly in your feed upload. Failure to provide recommended or optional attributes will result in incomplete product data in our system, but will not cause the feed to fail.
Throughout this article, you will see the terms item and product. Please note that we use the term item to describe a single product variant. Items are similar to products, but we assume that products can occur in multiple variations. These variations, or “product variants”, can differ by color, size, or style. In other words, an item refers to a single variation of a product. Each entry in your product data file should reflect a single item, or product variant.
Keep in mind only attributes in English should be submitted in your feed, which you'll see in square brackets below. You'll see descriptive and/or translations of the values for illustrative purposes only.
Please note that if you provide many values for repeated attributes (for example, feature description), we may only display the first few values.
Here are examples:
Note: The values you provide may be displayed to customers, so provide values they will be able to understand.
Basic information
The following attributes contain basic information about your items.
To see full information about the attribute, including best practices, select the link in each attribute table.
Required for all itemsIdentifier of a specific item
Example A2B4
Syntax/type
Max 50 characters
ASCII only
Repeated value/fieldNo
Text (TSV)
Tddy-123-uk
XML (Feeds)
<g:id>tddy-123-uk</g:id>
Once an item is submitted, the ID [id]
must not change when you update your data, or be used for a different product at a later point in time.
Required for all itemsGlobal Trade Item Number of the item
Syntax
Max 150 characters
8-, 12-, 13-, or 14-digit number (UPC, EAN, JAN, or ISBN)
Repeated value/fieldYes
Text (TSV) 3234567890126
XML (Feeds) <g:gtin>3234567890126</g:gtin>
Recommended for all itemsManufacturer Part Number of the item
Syntax/type
Alphanumeric characters
Max 70 characters
Repeated value/field
Yes
Text (TSV) GO12345OOGLE
XML (Feeds) <g:mpn>GO12345OOGLE</g:mpn>
Required for all items
Title of the item
Syntax/type
Text (Unicode characters)
Recommended character count range, 80 to 140
Repeated value/field
No
Text (TSV)
Google Nexus 5 Android Phone 32 GB - Black - Unlocked - CDMA / GSM
XML (Feeds)
<g:title>Google Nexus 5 Android Phone 32 GB - Black - Unlocked - CDMA / GSM</g:title>
Follow our Editorial Guidelines closely. For example, do not include any promotional text and do not use BLOCK CAPITALS.
For variant products, you are required to include the consumer facing name of all the variant items, including title differences for each variant.
For example if “Google Nexus 5 Android Phone 32 GB - Unlocked - CDMA” is available in red and black colors, you must have both of the following titles on two different items submitted:
-
Google Nexus 5 Android Phone 32 GB - Red - Unlocked - CDMA
-
Google Nexus 5 Android Phone 32 GB - Black - Unlocked - CDMA
Required for all items
Brand name of a product
Syntax/type
Text (Unicode characters)
Repeated value/field
No
Text (TSV)
Acme Toys
XML (Feeds)
<g:brand>Acme Toys</g:brand>
Optional
Canonical name of the product
Syntax/type
Text (Unicode characters)
Recommended character count range, 80 to 140
Repeated value/field
No
Text (TSV)
Color LaserJet CP2025
XML (Feeds)
<g:product_name>Color LaserJet CP2025</g:product_name>
Recommended for all items
Name of a related group of products
Syntax/type
Text (Unicode characters)
Repeated value/field
No
Text (TSV)
Creativa
XML (Feeds
<g:product_line>Creativa</g:product_line>
Optional
Type or category of the product
Syntax/type
Text (Unicode characters), with a “>” symbol to separate hierarchies
Repeated value/field
Yes; recommended maximum 10 per product
Text (TSV)
““Home & Garden > Kitchen , Dining & Table > Appliances > Refrigerator””, Household Appliances > Kitchen > Refrigerator
XML (Feeds)
<g:product_type>Home & Garden > Kitchen, Dining & Table > Appliances > Refrigerator</g:product_type> <g:product_type>Household Appliances > Kitchen > Refrigerator</g:product_type>
Optional
Highlights of the product
Syntax/type
Text (Unicode characters)
Character count range of 1 - 150 characters maximum, per highlight
Recommended: ASCII only
Repeated value/field
Yes, recommended 4-6
Minimum of 2, maximum of 100
Text (TSV)
"Supports thousands of apps, including Netflix, YouTube, HBO Now, Spotify, Showtime, Pandora, Google Play Movies","1080p maximum display resolution","Supports both 2.4 Ghz and 5 Ghz Wi-Fi networks","Supports iOS, Mac OS, Windows, Chrome OS and Android devices"
XML (Feeds)
<g:product_highlight>Supports thousands of apps, including Netflix, YouTube, HBO Now, Spotify, Showtime, Pandora, Google Play Movies</g:product_highlight>
<g:product_highlight>1080p maximum display resolution</g:product_highlight>
<g:product_highlight>Supports both 2.4 Ghz and 5 Ghz Wi-Fi networks</g:product_highlight>
<g:product_highlight>Supports iOS, Mac OS, Windows, Chrome OS and Android devices</g:product_highlight>
Rich information
Attribute | Format |
---|---|
Description [description]
|
Required Detailed paragraph description of your product Syntax/type Text (Unicode characters) ASCII only Recommended character count range of 500 to 1,000 Repeated value/field No Text (TSV) XML (Feeds) |
Feature description [feature_description]
|
Recommended Rich format description Syntax/typeText (Unicode characters) and images Sub-attributes Repeated value/fieldYes; minimum of 2 per product, 3 to 6 recommended Text (TSV) XML (Feeds) |
Image link [image_link]
|
Required The accepted image formats are (in order of preference) WEBP (.webp), JPEG (.jpg/.jpeg), PNG (.png), non-animated GIF (.gif), and BMP (.bmp), and the file extensions for these images should correspond to their format. The accepted URL protocols are URLs must be crawlable and must not be password protected. User-agents "googlebot" and "googlebot-image" must be allowed to access the directory with your file. Learn more about how to set up your robots.txt file . URL of an image of the item Syntax/type URL (Must start with Repeated value/field No Text (TSV) XML (Feeds) The accepted image formats are (in order of preference) WEBP (.webp), JPEG (.jpg/.jpeg), PNG (.png), non-animated GIF (.gif), and BMP (.bmp), and the file extensions for these images should correspond to their format. The accepted URL protocols are " |
Additional image link [additional_image_link]
|
Recommended for items with multiple images Additional URLs of images of the item Syntax/type URL (Must start with Repeated value/field Yes; recommended maximum 10 per product Text (TSV) XML (Feeds) |
Video link [video_link]
|
Optional URL for a video of the item Syntax/type YouTube URL (Must start with Repeated value/field Yes; recommended maximum 10 per product Text (TSV) XML (Feeds) |
Product page URL [product_page_url]
|
Optional URL of manufacturer's product detail page Syntax/type YouTube URL (Must start with Repeated value/field No Text (TSV) XML (Feeds) |
Disclosure date [disclosure_date]
|
Optional Date item is announced publicly Syntax/type Date Repeated value/field No Text (TSV) XML (Feeds) |
Rich product content [rich_product_content]
|
Optional Rich product descriptions and media calling out special product features. Syntax/type Repeated value/field No Text (TSV) Note: You’ll need to encode the whole field in double quotes, and need to escape the double quotes inside the field by using two double quotes. CSV/TSV exporters will usually take care of this for you. XML (Feeds) Note: You will need to encode this as CDATA within an XML file. |
Release date [release_date]
|
Optional Date item is available for purchase Syntax/type Date Repeated value/field No Text (TSV) XML (Feeds) |
Suggested retail price [suggested_retail_price]
|
Optional Manufacturer suggested retail price Syntax/type Text (Unicode characters) Repeated value/field No Text (TSV) XML (Feeds) |
Product detail [product_detail]
|
Optional Additional details and specifications Syntax/type Text (Unicode characters) Character counts Section name: recommended maximum 140 Attribute name: recommended maximum 140 Attribute value: maximum 1,000 Sub-attributes Section name Attribute name Attribute value Repeated value/field Yes Text (TSV) XML (Feeds) |
3D model link [virtual_model_link]
|
Optional 3D model of the product. When provided, include the 3D experiences destination. Syntax/type URL (Must start with "http://" or "https://") Character counts Up to 2000 characters Repeated value/field No Text (TSV) XML (Feeds) |
Variant information
We define variants as a group of similar items that only differ by attributes like color [color]
or style [style]
. By submitting variant items, you will help Google improve the customer experience by grouping your products correctly in ads and listings on Google properties.
How to submit variant data
- Begin by submitting an item for each variant.
- For example, if you offer a particular model of mobile phone in 4 colors (black, white, silver, and red) and 3 storage capacities (8GB, 16GB, and 32GB), you need to submit 12 item variants (Black 8GB, Black 16GB, Black 32GB, White 8GB, White 16GB, etc.).
- Include unique ID
[id]
attribute values for each item variant, just like you would for all the other items in your product data. - To identify items as variants of one another, you need to group them together using an item group id
[item_group_id]
. Each item in the group should have the same item group ID. As a rule of thumb, if a customer can choose to select different colors, patterns, sizes, styles, etc. on the landing page of your product, identify them as separate items, but identify them with the same item group ID. - Include variant attributes in the title that indicate what makes each variant unique. A value for color
[color]
and/or product detail[product_detail]
must be submitted to differentiate the items.
When crafting a title [title]
for variant items, be sure to include the name common to all product variants, as well as the variant attributes that make the product unique.
Example:
- Google Nexus 5 Android Phone - 32GB - Black - Unlocked - GSM
- Google Nexus 5 Android Phone - 16GB - White - AT&T
Optional ; recommended for items with multiple variants.
Identifies variants of a product/style
Syntax/type
ASCII only
Maximum 50 characters
Repeated value/field
No
Text (TSV)
AB123-Sp14
XML (Feeds)
<g:item_group_id>AB123-Sp14</g:item_group_id>
Use a unique value for each group of variants.
Use the parent SKU where possible
Keep the value the same when updating your product data
Use only valid unicode characters
Use an item group ID [item_group_id]
for a set of products that differ by one or more of these attributes:
- Color
[color]
- Size
[size]
- Pattern
[pattern]
- Material
[material]
- Age group
[age_group]
- Gender
[gender]
If your products differ by design elements that aren't represented by the attributes above, don't use item group ID [item_group_id]
Include the same attributes for each product in the item group. For example, if a product varies by size [size]
and color [color]
, submit size and color for every product that share the same value for item group ID [item_group_id]
Required for all products in an item group that vary by scent.
Recommended for all products for which scent is an important, distinguishing attribute.
The specific scent of a product
Syntax/type
Text (Unicode characters)
Maximum 100 characters
Repeated value/field
No
Text (TSV)
Pine fresh
XML (Feeds)
<g:scent>Pine fresh</g:scent>
Required for all products in an item group that vary by flavor.
Recommended for all products for which flavor is an important, distinguishing attribute.
The specific flavor of a product
Syntax/type
Text (Unicode characters)
Maximum 100 characters
Repeated value/field
No
Text (TSV)
Spicy BBQ
XML (Feeds)
<g:flavor>Spicy BBQ</g:flavor>
Required for all products in an item group that vary by format.
Recommended for all products for which format is an important, distinguishing attribute.
Media format of a product
Syntax/type
Text (Unicode characters)
Maximum 100 characters
Repeated value/field
No
Text (TSV)
Blu-ray
XML (Feeds)
<g:format>Blu-ray</g:format>
Required for all products in an item group that vary by capacity.
Recommended for all products for which capacity is an important, distinguishing attribute.
The fixed memory storage capacity of an electronic device
Syntax/type
Integer + unit of measurement
Maximum 100 characters
Repeated value/field
No
Text (TSV)
16GB
XML (Feeds)
<g:capacity>16GB</g:capacity>
There are 3 accepted values:
-
MB
-
GB
-
TB
Recommended for all products in an item group that vary by gender, and all products for which gender is an important, distinguishing attribute.
Gender of the item
Syntax/type
Text (Unicode characters)
Repeated value/field
No
Text (TSV)
male
XML (Feeds)
<g:gender>male</g:gender>
There are 3 accepted values:
-
male
-
female
-
unisex
Submit English values only for this attribute. If you submit translated values, your product may show without this information or be disapproved.
Required for all products in an item group that vary by age group.
Required for all apparel items.
Recommended for all products for which age group is an important, distinguishing attribute.
Target age group of the item
Syntax/type
Text (Unicode characters)
Repeated value/field
No
Text (TSV)
adult
XML (Feeds)
<g:age_group>adult</g:age_group>
There are 5 accepted values:
-
newborn
-
infant
-
toddler
-
kids
-
adult
Submit English values only for this attribute. If you submit translated values, your product may show without this information or be disapproved.
Required for all products in an item group that vary by size.
Required for all apparel items in the “Apparel & Accessories > Clothing” and “Apparel & Accessories > Shoes” product categories and subcategories thereof.
Recommended for all products for which size is an important, distinguishing attribute.
Size of the product
Syntax/type
Text (Unicode characters)
Maximum 100 characters
Repeated value/field
No
Text (TSV)
XL
XML (Feeds)
<g:size>XL</g:size>
Apparel items only:
Required for products in an item group that vary by size.
Required for all apparel items in the Apparel & Accessories > Clothing product categories and sub-categories.
Size type of the item
Syntax/type
String (Unicode characters. Recommended: ASCII only)
Repeated value/field
Yes (maximum of 2 values)
Text (TSV)
petite
XML (Feeds)
<g:size_type>petite</g:size_type>
<g:size_type>maternity</g:size_type>
There are six accepted values. You may provide two values (for example: big and tall, petite and maternity).
-
regular
-
petite
-
maternity
-
plus
-
tall
-
big
Submit English values only for this attribute. If you submit translated values, your product may show without this information or be disapproved.
Recommended for apparel items
Size system of an item
Syntax/type
Text (Unicode characters)
Repeated value/field
No
Text (TSV)
US
XML (Feeds)
<g:size_system>US</g:size_system>
There are 11 accepted values:
-
US
-
UK
-
EU
-
DE
-
FR
-
JP
-
CN
-
IT
-
BR
-
MEX
-
AU
NOTE: When the attribute is not specified for an item, we automatically use the default values for the target country where you’re selling the item.
Required for all products in an item group that vary by color.
Required for all apparel items.
Recommended for all products for which color is an important, distinguishing attribute.
Color of the item
Syntax/type
Text (Unicode characters)
Maximum 100 characters
Repeated value/field
No
Text (TSV)
Gold/Silver/Black
XML (Feeds)
<g:color>Gold/Silver/Black</g:color>
Required for all products in an item group that vary by theme.
Recommended for all products for which theme is an important, distinguishing attribute.
Description of the thematic style, image and appearance of an item
Syntax/type
Text (Unicode characters)
Maximum 100 characters
Repeated value/field
No
Text (TSV)
Bears
XML (Feeds)
<g:theme>Bears</g:theme>
Required for all products in an item group that vary by pattern.
Recommended for all products for which pattern is an important, distinguishing attribute.
Pattern/graphic of the item
Syntax/type
Text (Unicode characters)
Maximum 100 characters
Repeated value/field
No
Text (TSV)
Striped
XML (Feeds)
<g:pattern>Striped</g:pattern>
Required for all products in an item group that vary by material.
Recommended for all products for which material is an important, distinguishing attribute.
Material of the item
Syntax/type
Text (Unicode characters)
Maximum 200 characters
Repeated value/field
No
Text (TSV)
Leather/Cotton
XML (Feeds)
<g:material>Leather/Cotton</g:material>
Required for all products in an item group that vary by count.
Recommended for all products for which count is an important, distinguishing attribute.
The count of units inside a packaging container of a given size
Syntax/type
Integer + unit of measurement
Maximum 100 characters
Repeated value/field
No
Text (TSV)
30 caplets
XML (Feeds)
<g:count>30 caplets</g:count>