Product Studio’s AI-powered video generation tool can help you turn your product images and animations into eye-catching videos in just a few clicks. Choose the product you want to feature and select a video theme. Google’s AI-powered tool will customize the video to match your brand, enhance your images, and highlight product attributes. You can also add audio and customize the headline to promote a sales event, share your brand values, or call out what makes your product unique. It's all about telling a richer product story and helping customers make informed choices.
Get started now or read below for more information. Learn more About generating videos in Product Studio for Shopify .
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Before you begin
Before you begin generating videos, it’s recommended that your branding information such as brand colors and logo are set up within Merchant Center. Learn more about how to upload business logos and colors for ads .
Instructions
- Go to the Creative contentsection on the left navigation menu of your Merchant Center account.
- Select Product Studio.
- On the Product Studio landing page, select the Theme videocard or click the Video themestab within the explore section below. You’re now ready to create a video following the steps below.
Select a theme
- Hover over any of the different templates to play a sample video and note the image requirements and video type below the thumbnail to help you decide which template is right for you.
- Select the theme you’d like to use. Note the required images and required text fields that you’ll need to provide in a later step.
- Select how you'd like your video orientation: Horizontal, vertical, or square.
- Select if you'd like to use the logo you have uploaded to Merchant Center or if you'd like to upload a different logo for the video. Uploading a new logo won’t replace the logo you have uploaded in Merchant Center.
- Click Select theme.
Choose products
- Click Selectto choose which products you’d like to showcase in your video.
- Select the checkbox next to any product you want to be included in the video, then select Next.
Select product images
For each of the products you selected above, you’ll now be able to choose and arrange which of their product images you’d like to be featured in your video.
- Choose among the different methods of selecting product images:
- Select the dropdown arrow next to each of your product titles to review and select which product images you’d like to showcase in your video.
- Upload a new image by selecting the dropdown arrow next to “Your images”, then selecting the uploadicon
.
- Use the Product Studio image features to update or enhance your product images before adding them to your video.
- Select Next.
Add text (optional)
If the theme you selected includes text fields, enter your text in this step or select Suggest Textto auto-populate text fields. If your selected theme doesn’t include text fields, you won’t find this step in the video creation flow.
- Customize your video by adding a headline or subhead to your video. These will be displayed throughout your video. The headline typically appears earlier in the video and the subhead will appear later in the video.
- Select Next.
Select style options (optional)
- Choose your colors. You have 3 options for which colors you’d like to use in your video.
- Theme color scheme: This option will use a standard color scheme as in the video example.
- Your brand colors: This option will use the brand colors that you entered in your business information settings in Merchant Center.
- Custom colors: Select custom colors from a color swatch or enter a 6-digit hex code in #RRGGBB format.
- Choose your fonts. You have 2 options for which type of font you’d like to use in your video.
- Theme font: This option will use the font you find in the example video on the left side of the tool.
- Custom font: Select any of the different fonts from the font selection tool. To review what the font looks like, select a font, then hover over the informationicon
to view a sample of it.
- Choose your music. You have 3 music options for your video.
- Theme music style: This will use the default music for the theme that you have selected.
- No music: Your video will be silent.
- Custom music: Select any of the different music styles from the dropdown. After you have selected one, press the playbutton
next to your selection to hear a sample of the music.
- After you finish customizing your video, select Next.
Generate preview video
Select the Generate previewbutton to have your video created. This may take a few minutes.
Save or edit
- After your video has been generated, you can view it by selecting the playbutton
- To download your video, select the Low-resbutton above the video.
- To save your video, select the Savebutton in the bottom right corner of your screen. This will save a hi-res version of the video to your product listing.
- If you’d like to make edits to your video, select Edit video.
- You’ll then be able to update any of the previous steps and then select Generate previewagain to create a new video.
- Select Doneto exit the video creation tool.
Video resolution
High-resolution videos are generated at 720p (1280x720). They’re best for publicly sharing on social media or your website.
Low-resolution videos are generated at 240p (426x240). They’re best for quickly sharing with your business or team.
Best practices
Review the following tips to help you create new videos for your brand and products:
Planning your generation
- Define your video's goal: Know what you want to achieve. Are you announcing a sale, highlighting key features, or telling a brand story? This will help you choose the best theme, text, and music.
- Choose the right theme: Preview the different video themes to find which one best fits your product, brand aesthetic, and video goal. Pay attention to the image requirements for each theme. The themes provide a framework, but the images you generate, select, and arrange can really make for an intriguing and compelling narrative. Think like a storyteller when you design and structure your example theme video because it has the authentic potential to guide and inspire merchants.
- Consider placement: Choose the video orientation (horizontal, vertical, or square) based on where you plan to share the video (for example, website or social media platforms).
Using the right inputs
- Use high-quality images:
- Start with clear, well-lit, and high-resolution product images. The quality of your input images significantly impacts the final video quality.
- All the images used in a video should add up to 32 MB max. If you go over that amount, the new generation will fail.
- Horizontal (16:9) and square product or lifestyle images commonly cover all 3 aspect ratios in the final video generation.
- Select cohesive product images: When featuring multiple products or images, choose images that are visually consistent in terms of style, lighting, and background for a more professional look. Mix up the images with close-ups and medium shots, if possible.
- Optimize text overlays: Keep any headlines or subheads concise, engaging, and easy to read. Clearly convey your main message.
- Utilize branding options: Incorporate your brand colors and logo to maintain brand consistency and recognition.
- Match music to mood: Select a music style that complements the visuals and the overall tone you want to convey.
Iterating for the right result
- Review and iterate: Always generate and watch the preview. Don't hesitate to select "Edit video" to adjust images, text, colors, fonts, or music to refine the output until you're satisfied.
Delete videos
You can remove videos you have created in Product Studio if they are no longer needed.
- Select Creative contentin the left navigation menu.
- Select Product Studio.
- Select the Historytab.
- Select Videosto filter the view to show only your video assets.
- Browse or search to find the video you want to delete.
- In the right panel, select Delete.
- A pop-up box will open asking you to confirm that you want to delete the video. Select Delete.
