About user permissions by assigning roles

In this article, you'll learn about the campaign, user, or billing management access a user role gets in Search Ads 360.

When you invite someone to a manager or sub-manager account, you'll need to assign a user role. Admins decide what features a user can access and what tasks they can perform by assigning a user role.

You can assign a user with one of the following roles:

  • Admin
  • Admin without billing
  • Standard without billing
  • Read-only without billing
  • Billing only
  • Email-only without billing

Read about how you can grant or remove access to your Search Ads 360 account .


Permissions

Note: You need either manager or sub-manager access with read-only permissions to generate OAuth credentials. The level of access indicates which customer ID you'll be required to use for the customer login ID field.

For example, if you have access to several sub-manager accounts, you'll need to use a customer ID for each sub-manager account.

The table below includes the management permissions of each user role in Search Ads 360.

Campaign management

Admin
Admin without billing
Standard without billing
Read-only without billing
Billing
Email-only without billing

Can view campaigns and use planning tools

Can edit campaigns

Can view reports

Can edit reports

User management

Admin
Admin without billing
Standard without billing
Read-only without billing
Billing
Email-only without billing

Can view users, managers, and product links

Can edit users, managers, and product links

Billing management

Admin
Admin without billing
Standard without billing
Read-only without billing
Billing
Email-only without billing

Can view billing information

Can edit billing information

Special permissions required

  • Admins with billing can invite, remove, and edit access to all user roles.
  • Admins without billing can remove and edit access to any role except an Admin or Billing.
  • Admins, Standard, and Read-only without billing can only invite or remove Email-only without billing.
Note: Email-only without billing contacts can't sign in to Search Ads 360. To view a report, click the link found in the email. Permissions for this user role aren't editable.

The Search Ads 360 support team can't update your access if you don't have greater access permissions. 

For example, support can’t update your access from “Standard without billing” to “Admin”.

Contact the Administrator, or Agency manager within your organization, or the Account Manager assigned to your organization.


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