Google Cloud Storage

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Requirements
Set up Google Cloud Storage as a data source
Understand permissions
Troubleshoot errors

Requirements

Ensure you have the following requirements:

Access to a GCP Role with write permissions on a GCS bucket.

Note: Admin permissions are only required during the initial setup process.

Set up Google Cloud Storage as a data source

Apply a use case now

The following sections walk you through a single procedure to link a data source to a use case, such as audience or Floodlight conversion creation. To link the data source only, and apply a use case later, you can refer to Apply a use case later .

Customer Match

Through the “Audience manager” page

Sign in to your Search Ads 360 account.
Navigate to a sub-manager account, and then to the Google Ads client account .
In the page menu, select Audience managerunder the Shared librarydrop-down.
Note: If you already created a segment and skipped adding a data source then:
1. Go to the Setupdropdown under “Tools & settings” and select Data manager.
2. Select + Connect Product, then go to step 5.
Select the plus button, and then select + Customer list.
Under “Data source”, select Connect a new data source.
1. If you previously linked a data source from the Data manager screen that you want to use, choose Select an existing source.
Select Google Cloud Storagefrom the list of data sources, then select Continue.
Select a data type, then select Next.
Enter the path to the file you want to upload, then select Next. Learn how to format your data for Customer Match.
If this is the first time you have connected this resource, an alert appears. Select Applyto grant access, then select Next.
- Note: You must have a role with permission to delegate storage.buckets.setIamPolicy for the relevant bucket.
Optional: You can apply filters to define the audience segment that you’ll import. Learn more about using filters .
To map fields, select the data source fields from the dropdown lists that match the destination fields.
Optional: Apply transformations to your data.
Select Next.
Enter a name for this connection.
Optional: Edit connection details .
Select Finish.
Enter a name for the segment, confirm policy compliance, then select Save and continue.

Learn more about Customer Match and audience segments .

Offline conversion import

Through the “Conversions” page

Sign in to your Search Ads 360 account.
Navigate to a sub-manager account .
In the page menu, select Summaryunder the Conversionsdrop down.
Select + Create conversion action.
Select Import.
Select CRMs, files, or other data sources.
Select a tracking method.
Under “Data source”, select Connect a new data source.
1. If you previously linked a data source from the Data manager screen that you want to use, choose Select an existing source.
Select Google Cloud Storagefrom the list of data sources.
Read and accept the customer data policy, then select Continue.
Select a category from the conversion goal list, then select Set up.
Enter the path to the file you want to upload, then select Next.
If this is the first time you have connected this resource, an alert appears. Select Applyto grant access, then click Next. Note: you must have a role with permission to delegate storage.buckets.setIamPolicy for the relevant bucket.
Optional: You can apply filters to define the conversion events that you’ll import. This is important especially if you have multiple different conversion goals in the file you will be importing. Learn more about using filter .
To map fields, select the data source fields from the dropdown lists that match the destination fields.
Optional: Apply transformations to your data.
Select Next.
Enter a name for this connection.
Optional: Edit connection details .
Select Finish.
Select Save and continue.

Implementation varies depending on what you're measuring and your capabilities. Follow our guide to upgrading offline conversion imports to determine the method that best fits your needs.

Apply a use case later

In this type of setup, you complete each part of the connection at different times. This can be useful when you are ready to link a data source, but you are not ready to set up your use case, for example, you aren’t ready to create a customer list.

Example

Consider the following scenario:

Step 1: Dana is an engineer who manages data for your company. Dana sets up the data source to be used for activation in Search Ads 360. The data source is ready to be associated with a use case.
Step 2: Mahan is a media specialist who needs to measure audience activation. Mahan creates a customer list and then associates it to the data source that Dana has previously set up, to use that data for Customer Match.

Step 1. Initiate the connection to the data source

Note: It’s recommended that you add an audience segment or conversion goal to a connection that you created. You can either set up an audience segment or conversion goal before you link a data source or you can create an audience segment or conversion goal in the final step of setting up a data source.

Open Setup, select Data manager. Select the connection you just made from “Connected products” and under “Usage”, select + Add audience segmentor + Add conversion action.

Set up a data source and create a connection to be associated with a use case later.

Sign in to your Search Ads 360 account.
Navigate to a sub-manager account .
In the page menu, select Setupdrop-down, and then select Data manager.
Select + Connect Product.
Under Data source, search and select a data source from the list of products.
If prompted, select Direct connection.
Select your use case, read and accept the customer data policy, then select Continue. If you select Audiences, you are prompted to select the data type at this step.
Enter your data source location and credentials*, then select Next.
To map fields, select the data source fields from the dropdown lists that match the destination fields.
Optional: Apply transformations to your data.
Select Next.
Enter a name for this connection.
Optional: Edit connection details .
Select Finish.

Note: If you already completed the instructions for initiating the data source connection, including the optional step, you can skip the remaining instructions for completing the connection.

* Use the same credentials and location details for this data source as described in the first part of this article.

Step 2. Complete the connection by applying a use case

Open the destination you intend to use–for example, begin to create a new customer list or conversion goal using the steps from the previous sections. Return to these steps before completing the data source step.
Under Data source, choose Select an existing source.
Select the data source that was initiated in Step 1 from the list of data sources.
Continue to follow the remaining steps for your use case in the first part of this article. Note that you will skip further data source-related steps, such as entering credentials, because you completed these previously.

Understand permissions

Why am I asked to share access to an entire bucket when I only want to share a single file?

Search Ads 360 only supports access controls at the object level if Uniform Bucket Access is enabled, and the IAM policy governing access to the bucket is v3 or higher. If you’d like to grant permission only to a single object in a bucket, then enable Uniform Bucket Access and add the condition for the Data Manager service account. For more information, refer Uniform bucket-level access .

Note: To ingest your data, only read permission is required. Learn more about IAM permissions for Cloud Storage.

Troubleshoot errors

Error - Failed to load the list of imported fields

The object you selected may be an unsupported format, or may contain data that is not readable. Review and update the object.
Ensure that your Floodlight conversion has successfully connected to the chosen connection. Otherwise, no data will come in.

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