Notification

    The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you. Learn more

    Destination: Definition

    A destination is a Google measurement product account that shares configuration with, and receives data from, a Google tag. You can add destinations to your Google tag to reuse your Google tag’s configuration and footprint on your site.

    Currently, there are 4 destination types:

    1. Google Analytics 4 web data stream
    2. Google Ads account
    3. Floodlight configuration (used in Campaign Manager 360, Display & Video 360)
    4. Merchant Center conversion source

    An illustration demonstrating where to find Destinations on Google tag.

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