We’ll soon introduce a series of updates to the Google tag and Google Tag Manager. These changes are designed to streamline your measurement setup, improve performance and management, and provide a more unified experience across Google’s tagging products.
On this page
Simplified user interface
Google Tag Manager’s Overview page will now provide a more streamlined interface for the container and product. This redesign helps both new and experienced advertisers navigate their tagging setup more efficiently. This update won’t remove any functionality you already use, but it introduces several sections to the interface, including:
- Settings: A new, centralized location for managing container-wide settings. Optimize your Google Tag Manager container or manually add a destination tag to populate this page.
- Advanced: A collapsible tab that contains the following tagging features:
- Triggers
- Variables
- Templates
- Folders
Google tag and Google Tag Manager unification
Your Google tags will be upgraded to fully capable Google Tag Manager containers. Websites that only use Google tag will have the ability to use Tag Manager’s interface-driven tagging features, debugging, and version control.
This upgrade will not change the in-page behavior of the Google tags. Rather, advertisers who use Google tag will gain the option to use Google Tag Manager features. Each Google destination will have its own tag, preserving your existing setup and triggers for automation events. Learn how to Manage tagging behavior using the container ID .
Optimize your Google Tag Manager container
As part of the Google tag upgrade, advertisers who use Google Tag Manager will be prompted to optimize their containers for faster and easier tagging.
If you have edit, approve, or publish permissions on your Google Tag Manager container, you can initiate the optimization flow from the optimization banner. You’ll be able to preview all changes after completing the optimization flow before publishing them to your workspace.
Optimizing your Tag Manager container provides the following benefits:
Easier tag management
Your Google tag settings will be brought into the new Settingstab and your event tags will remain unchanged. The Settingstab is populated with your container-wide settings and data flow map, listing the Google destinations to which these settings apply.
Better tag performance
Tag Manager containers will be able to send data directly to Google destinations, resulting in a faster website performance. Previously, Google Tag Manager loaded extra JavaScript (gtag.js) to send data to a Google destination, which could cause latency in measurement transmission.
Simplified team access
Linking your container to your Google destination accounts makes it directly visible and manageable within the interface of other Google products. These account links are established automatically during the optimization, and “Read” access is granted by default. You can adjust the user permissions at any time through Tag Manager’s user management settings.
Visual tagging
Through the unified tagging platform, you will be able to create events and set up conversions for Google products without manual coding. You can select elements directly on your website to define events, while the system handles the technical configurations such as selectors and triggers in the background.
Learn more about Visual tagging in Tag Assistant .
