Performance report (Search results): Dimensions and data groupings

This article explains the different ways you can group and filter your data in the Performance report.

The report uses dimensions to categorize your data. To group data, select any of the Dimensiontabs above the table. To filter, use the filter bar at the top of the report.

Queries

Queries are the search terms that led to your site. Learn how to find your most popular queries .

Query details and limitations

Anonymized queries:Some queries are omitted from the report to protect user privacy. These are called anonymized queries. They’re included in chart totals, unless a query filter is applied (for example, "queries containing" or "queries not containing" a given string).
Data truncation:Due to internal limitations, Search Console stores and shows only the most important data rows. Not all queries beyond anonymized queries are shown in the table. The most complete list of queries can be exported using bulk data exports .
Case-insensitivity:Query filtering isn’t case-sensitive.
Common uses:You can use the query dimension to look for expected and unexpected queries, or to find queries with high impressions and low CTR for opportunities to improve your page title and description.

Branded and non-branded queries

The branded and non-branded queries filter allows you to easily separate data based on whether or not the search term included your brand name.

Filter availability:This filter isn’t available for sites with a low number of impressions.
Data history:The filter provides a 16-month history of data, starting from when it was first introduced in March 2025.
Inconsistencies:The branded query filter is a tool to help you better understand your Search performance. These classifications are for information only and don't affect your site's ranking in Search. Some queries might be incorrectly identified as branded or non-branded.

Countries

The country dimension groups data by the country where the search originated.

Devices

The devices dimension groups data by the type of device on which the user is searching: desktop, tablet, or mobile.

Search appearance

This dimension groups data by the specific Search result type or feature displayed. Grouping by Search appearance will aggregate table data by page rather than by property.

The filter feature list shows filter options only for types for which your site has recorded impressions.

Search appearance types

The following table lists the supported Search appearance types:

UI name	Description	Search Console API value	Bulk data export field
AMP articles	A visually enhanced search result for an AMP page. The result can be free-standing or part of a carousel of similar result types. AMP article rich results are also counted as rich results.	AMP_TOP_STORIES	is_amp_top_stories
AMP non-rich results	A plain text and link search result for an AMP page .	AMP_BLUE_LINK	is_amp_blue_link
AMP on image result	An image hosted on an AMP page that appears in a search result.	AMP_IMAGE_RESULT	is_amp_image_result
Discussion forums	Search results that include links to various discussions and forums .	FORUMS	is_forums
Education Q&As	A Q&A page related to STEM education that focuses on providing answers to user-submitted questions.	EDU_Q_AND_A	is_edu_q_and_a
FAQ rich results	Answers to FAQs that appear directly in search.	TPF_FAQ	is_tpf_faq
Job details	An expanded description of a job posting that appears in a search result. Read about measuring clicks and impressions for jobs .	JOB_DETAILS	is_job_details
Job listings	A job posting that shows a summary of a job in search. Read about measuring clicks and impressions for jobs .	JOB_LISTING	is_job_listing
Math solvers	An expanded description of a math problem that appears in a rich result , indicates the type of math problem, and links to step-by-step walkthroughs.	MATH_SOLVERS	is_math_solvers
Media Actions	Audio or video content that can play directly in a rich result. Read more about Media Actions .	ACTION	is_action
Merchant listings	Results that include specific data about a product, such as price, availability, and shipping and return information. Includes all different shopping features (except product snippets), such as Popular products and the Shopping knowledge panel. Applies to listings that appear in general search results (type Web) and Google Images.	MERCHANT_LISTINGS	is_merchant_listings
Practice problems	Educational material that appears as a quiz question in search.	PRACTICE_PROBLEMS	is_practice_problems
Product snippets	A visually enhanced search result for products that can include reviews, ratings, price, and availability.	PRODUCT_SNIPPETS	is_product_snippets
Q&A rich results	Answers to questions people commonly ask on Google that appear directly in search.	TPF_QA	is_tpf_qa
Recipe galleries	A collection of Recipe rich result .	RECIPE_FEATURE	is_recipe_feature
Recipe rich results	A visually enhanced search result for recipes that can include images, ratings, and cook times.	RECIPE_RICH_ SNIPPET	is_recipe_rich_ snippet
Review snippet	Excerpts of reviews that can include average ratings, stars, and a review summary. Read about review snippets .	REVIEW_SNIPPET	is_review_snippet
Subscribed content	A page that appeared in a "From your subscription" rich result. This is a rich result that shows users content that they are subscribed to via Subscribe with Google .	SUBSCRIBED_ CONTENT	is_subscribed_ content
Translated results	Search results in a language different from the query language, from selected sources.	TRANSLATED_RESULT	is_translated_result
Videos	Videos that appear in either general search results (type Web) or Discover. Includes videos that appear in carousels within search.	VIDEO	is_video
Web Stories	A visual storytelling format built on AMP that enables a user to tap through full screen images and videos.	AMP_STORY	is_amp_story

Deprecated fields

For users of bulk data export, these fields appear in the BigQuery schema, but their values in recent dates is NULL:

UI name	Description	Search Console API value	Bulk data export field
Android app	An Android app page result in a mobile search.	SEARCH_ APPEARANCE_ ANDROID_APP	is_search_ appearance_ android_app
Event details	An expanded description of an event that appears in a search result. Read about measuring clicks and impressions for Events.	EVENTS_DETAILS	is_events_details
Event listing	A visually enhanced search result for events. Read about measuring clicks and impressions for Events.	EVENTS_LISTING	is_events_listing
Good page experience	URLs that have good page experience .	PAGE_EXPERIENCE	is_page_experience
How-to rich results	A how-to rich result.	TPF_HOWTO	is_tpf_howto
Learning videos	Educational videos that display as a rich result.	LEARNING_VIDEOS	is_learning_videos
Product results	A visually enhanced search result for products that can include reviews, ratings, price, and availability.	ORGANIC_SHOPPING	is_organic_shopping
Special announcements	A special announcement structured data element with information about COVID-19.	SPECIAL_ ANNOUNCEMENT	is_special_ announcement
Web Light results	A lightweight, transcoded version of a webpage, optimized for viewing over slow data connections. Read more about Web Light .	WEBLITE	is_weblite

Dimensioning or filtering by search appearance will aggregate data by page rather than by property in the table only; data in the graph will still be grouped by property.

The filter feature list shows filter options only for types for which you have impressions; for example, if you have no Job listing results, you will not see Job listings in the filter list.

The same page can have multiple search appearance features in a single session, but only one impression is counted for each feature type. For example, a page can have both a rich result and a search result link in one query.

Filtered click counts

If you filter by Search appearance, it’s not guaranteed that all clicks for a given URL were on the link with the filtered feature type. This is because clicks are assigned to a URL, not to a (URL + feature). However, it is guaranteed that the user saw a link with this URL and feature in the same set of results where they clicked a link with that URL.

Dates and time zones

The dates dimension groups your data by days, weeks, or months (based on the selected time granularity). All dates are in Pacific Time Zone (PT).

Day:Groups data by individual days.
Week:Weeks run from Sunday to Saturday.
Month:Months are defined as calendar months.

Date details and limitations

Date filter:The date range for the entire report is set using the Date filter.
Complete days:By default, only complete days are included. To include partial days (for example, today's data), change the date filter to specify the exact starting date.
Incomplete periods:When the date range doesn’t align with the start/end of a week or month (for example, a report starts mid-week), the first and last data points may represent incomplete weeks or months.
Data freshness:Data for the most recent periods can include preliminary data .
Availability:This table isn't available when selecting the 24-hour view.

Time zones

When selecting the 24-hour view, the data is shown in your local time. Local time zone is based on your browser’s settings. In all other options, dates are shown in Pacific Time (PT).

Time granularity

Aggregates your data by hour, day, week, or month. Use the dropdown menu above the chart to select the level of detail for the data points. Selecting Weekly, or Monthly granularity helps smooth out daily traffic fluctuations, making it easier to identify long-term performance trends. [See above on dates and time zones]

Weeksrun from Sunday to Saturday.
Monthsare defined as calendar months.

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